In-House Marketing Survey

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* 1. Your Name

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* 2. Email (only required if you grant us permission to ask follow up questions)

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* 3. Rank your biggest frustrations and challenges as an in-house marketer.

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* 4. How many hours each week do you devote specifically to marketing-related tasks?

30-40 hours

20-30 hours

10-20 hours

less than 10 hours

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* 5. What is your annual marketing budget (excluding salaries?)

Greater than 10% of revenue

6% to 10% of revenue

3% to 6% of revenue

1% to 3% of revenue

What marketing budget??

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* 6. How well do you feel upper management understands the importance of marketing? How committed are they??

They understand how marketing impacts company growth and are willing to invest adequate time and resources into it

They know marketing is important, but they aren’t willing to invest the necessary resources into it

Marketing is an afterthought in our company and very little is invested

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* 7. How much autonomy and authority do you have related to your marketing role?

I have the autonomy to make most marketing-related decisions and typically have the final say

I have enough autonomy to do my job well and share in the decision-making process

I have very limited autonomy in my role and seldom get to make final decisions

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* 8. How would you rate how your role, expertise, and insights are respected within your organization?

Very satisfied

Somewhat satisfied

Dissatisfied

Very dissatisfied

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* 9. How do you feel your marketing and sales departments communicate and function together?

We communicate well and work together in a strong manner to drive growth for the company

Just “okay”... we could work together much more effectively

Not well at all. We each operate in our own silos unaware of what each other is doing or how we could function together for maximum success

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* 10. How would you describe your company's marketing strategy?

We have a very clear, well thought out marketing strategy that guides us

Our strategy changes every year; always trying different things to see what sticks

It depends who you ask

We don’t have a marketing strategy

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* 11. How do you feel about your current marketing-related vendors/partners?

I think they’ve done an excellent job and are great partners I’d like to continue our relationship with

I think they’ve performed adequately, though not outstanding

Very hit and miss

I have very little confidence in them

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* 12. Please add any insight or comments you feel would be relevant. If you include your email address above we may contact you with follow-up questions for this article.