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* 1. What is your identified gender?

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* 2. What is your age group?

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* 3. How many Magnus plays do you normally attend in a single year?

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* 4. For how many years have you been attending Magnus Theatre?

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* 5. How long ago was the last time you saw a Magnus Theatre advertisement?

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* 6. On average, how many other events do you attend at Magnus in a year?

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* 7. What is the highest level of education you have completed?

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* 8. What other activities do you participate in?

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* 9. What Magnus programs are you aware of?

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* 10. Why are you attracted to Thunder Bay's North Core Waterfront District?

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* 11. What constraints affect the number of Magnus programs you attend?

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* 12. What Magnus outreach programs are you aware of?

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* 13. How do you normally order tickets

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* 14. What is your annual household income?

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* 15. Where do you live?

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* 16. How much do you normally spend per person at restaurants or bars before or after plays?

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i We adjusted the number you entered based on the slider’s scale.

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* 17. Magnus Theatre programming is

  Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree
innovative
relevant to me
relevant to our society
engaging
accessible

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* 18. Magnus Theatre facilities are accessible

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* 19. Magnus Theatre

  Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree
is welcoming to all
is visible in our community
clearly communicates with patrons

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* 20. Magnus's staff is pleasant and helpful

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* 21. Magnus's staff is knowledgeable about program offerings

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* 22. My tickets were booked without errors

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* 23. The website is

  Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree N/A
easy to navigate
has enough information for me to decide on events to attend
is easy to purchase tickets through

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* 24. I often use the website to learn about upcoming shows

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* 25. How satisfied are you with

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The overall quality of shows
Choice of plays
Appearance of the building and grounds
Cleanliness of the theatre
Cleanliness of the washrooms
Cleanliness of the lounge

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* 26. My overall Magnus experience was enjoyable

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* 27. I am likely to attend future shows

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* 28. Magnus Theatre is a key attraction in Thunder bay

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* 29. The city benefits from waterfront/downtown revitalization

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* 30. The city would benefit from more opportunities to rent Magnus Theatre

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* 31. The city would benefit from more Magnus Theatre programing

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* 32. I attend

  Never Rarely Sometimes Often Very Often N/A
other cultural events in Thunder Bay
symphony concerts
art galleries
local amateur theatre
live music events
historical museums
cultural events outside of Thunder Bay

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* 33. I donate to arts charities such as Magnus Theatre

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* 34. I discuss the plays with friends and family after

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* 35. I choose plays based on

  Never Rarely Sometimes Often Very Often N/A
recommendations from others
Magnus's advertisements
reviews in publications

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* 36. I go out to dinner before or after the theatre

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* 37. I go out for beverages before or after the theatre

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* 38. I attend the theatre

  Never Rarely Sometimes Often Very Often N/A
during matinee performances
during evening performances
with my spouse or partner
with other family members
with my friends
alone
with my co-workers

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* 39. I bring out-of-town guests with me to the theatre

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* 40. What can we do to make experience more enjoyable?

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* 41. Comments:

T