Magnus Theatre 2019-20 Patron Survey Question Title * 1. What is your identified gender? Male Female Other Prefer not to answer Question Title * 2. What is your age group? Under 20 20-29 30-39 40-49 50-59 60-69 70-79 80+ Prefer not to answer Question Title * 3. How many Magnus plays do you normally attend in a single year? <1 1 2 3 4 5 6 >6 Question Title * 4. For how many years have you been attending Magnus Theatre? <5 5-10 11-20 21-29 30-39 40-47 Question Title * 5. How long ago was the last time you saw a Magnus Theatre advertisement? < 1 week 1 -2 weeks 3-4 weeks < month < 3 months < 6 months Question Title * 6. On average, how many other events do you attend at Magnus in a year? 0 1 2 3 4 5 6 >6 Question Title * 7. What is the highest level of education you have completed? Some high school High school diploma College diploma Bachelor's degree Master's degree Doctoral or professional degree Prefer not to answer Question Title * 8. What other activities do you participate in? Hunting and fishing Summer outdoor recreation Crafts Winter outdoor recreation Sports Spectator sports Yoga, dance, martial arts, etc. Traditional games (chess, cards, etc.) Tabletop games (D&D, etc.) Question Title * 9. What Magnus programs are you aware of? Mainstage Season Theatre Classes (Youth) Theatre Classes (Adult) Youth Plays Community Show Fundraisers Dinner Auction The Next Stage Capital Campaign Theatre Rentals Question Title * 10. Why are you attracted to Thunder Bay's North Core Waterfront District? Dining Waterfront Hotels Live Music Theatre Shopping Casino Outdoor Rectreation Special Events Other (please specify) Question Title * 11. What constraints affect the number of Magnus programs you attend? Health Financial Time Transportation Accessibility Parking Childcare Awareness of Programing Other (please specify) Question Title * 12. What Magnus outreach programs are you aware of? Young Playwrights Challenge Collective Creation Project Workshops Theatre for Young Audience Tour PRO Kids Supporter PAL Card Acceptor Question Title * 13. How do you normally order tickets Over the phone Online In person Season Subscription Question Title * 14. What is your annual household income? < $20,000 $20,000 - $39,999 $40,000 - $59,999 $60,000 - $79,999 $80,000 - $99,999 > $100,000 Prefer not to answer Question Title * 15. Where do you live? Thunder Bay Within 80 Km of Thunder Bay In Northwestern Ontario In the United States Other Other (please specify) Question Title * 16. How much do you normally spend per person at restaurants or bars before or after plays? 0 50 100 Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 17. Magnus Theatre programming is Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree innovative innovative Strongly disagree innovative Disagree innovative Neither agree nor disagree innovative Agree innovative Strongly agree relevant to me relevant to me Strongly disagree relevant to me Disagree relevant to me Neither agree nor disagree relevant to me Agree relevant to me Strongly agree relevant to our society relevant to our society Strongly disagree relevant to our society Disagree relevant to our society Neither agree nor disagree relevant to our society Agree relevant to our society Strongly agree engaging engaging Strongly disagree engaging Disagree engaging Neither agree nor disagree engaging Agree engaging Strongly agree accessible accessible Strongly disagree accessible Disagree accessible Neither agree nor disagree accessible Agree accessible Strongly agree Question Title * 18. Magnus Theatre facilities are accessible Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree Question Title * 19. Magnus Theatre Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree is welcoming to all is welcoming to all Strongly disagree is welcoming to all Disagree is welcoming to all Neither agree nor disagree is welcoming to all Agree is welcoming to all Strongly agree is visible in our community is visible in our community Strongly disagree is visible in our community Disagree is visible in our community Neither agree nor disagree is visible in our community Agree is visible in our community Strongly agree clearly communicates with patrons clearly communicates with patrons Strongly disagree clearly communicates with patrons Disagree clearly communicates with patrons Neither agree nor disagree clearly communicates with patrons Agree clearly communicates with patrons Strongly agree Question Title * 20. Magnus's staff is pleasant and helpful Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree Question Title * 21. Magnus's staff is knowledgeable about program offerings Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree Question Title * 22. My tickets were booked without errors Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree Question Title * 23. The website is Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree N/A easy to navigate easy to navigate Strongly disagree easy to navigate Disagree easy to navigate Neither agree nor disagree easy to navigate Agree easy to navigate Strongly agree easy to navigate N/A has enough information for me to decide on events to attend has enough information for me to decide on events to attend Strongly disagree has enough information for me to decide on events to attend Disagree has enough information for me to decide on events to attend Neither agree nor disagree has enough information for me to decide on events to attend Agree has enough information for me to decide on events to attend Strongly agree has enough information for me to decide on events to attend N/A is easy to purchase tickets through is easy to purchase tickets through Strongly disagree is easy to purchase tickets through Disagree is easy to purchase tickets through Neither agree nor disagree is easy to purchase tickets through Agree is easy to purchase tickets through Strongly agree is easy to purchase tickets through N/A Question Title * 24. I often use the website to learn about upcoming shows Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree Question Title * 25. How satisfied are you with Strongly Disagree Disagree Neither agree nor disagree Agree Strongly Agree The overall quality of shows The overall quality of shows Strongly Disagree The overall quality of shows Disagree The overall quality of shows Neither agree nor disagree The overall quality of shows Agree The overall quality of shows Strongly Agree Choice of plays Choice of plays Strongly Disagree Choice of plays Disagree Choice of plays Neither agree nor disagree Choice of plays Agree Choice of plays Strongly Agree Appearance of the building and grounds Appearance of the building and grounds Strongly Disagree Appearance of the building and grounds Disagree Appearance of the building and grounds Neither agree nor disagree Appearance of the building and grounds Agree Appearance of the building and grounds Strongly Agree Cleanliness of the theatre Cleanliness of the theatre Strongly Disagree Cleanliness of the theatre Disagree Cleanliness of the theatre Neither agree nor disagree Cleanliness of the theatre Agree Cleanliness of the theatre Strongly Agree Cleanliness of the washrooms Cleanliness of the washrooms Strongly Disagree Cleanliness of the washrooms Disagree Cleanliness of the washrooms Neither agree nor disagree Cleanliness of the washrooms Agree Cleanliness of the washrooms Strongly Agree Cleanliness of the lounge Cleanliness of the lounge Strongly Disagree Cleanliness of the lounge Disagree Cleanliness of the lounge Neither agree nor disagree Cleanliness of the lounge Agree Cleanliness of the lounge Strongly Agree Question Title * 26. My overall Magnus experience was enjoyable Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree Question Title * 27. I am likely to attend future shows Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree Question Title * 28. Magnus Theatre is a key attraction in Thunder bay Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree Question Title * 29. The city benefits from waterfront/downtown revitalization Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree Question Title * 30. The city would benefit from more opportunities to rent Magnus Theatre Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree Question Title * 31. The city would benefit from more Magnus Theatre programing Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree Question Title * 32. I attend Never Rarely Sometimes Often Very Often N/A other cultural events in Thunder Bay other cultural events in Thunder Bay Never other cultural events in Thunder Bay Rarely other cultural events in Thunder Bay Sometimes other cultural events in Thunder Bay Often other cultural events in Thunder Bay Very Often other cultural events in Thunder Bay N/A symphony concerts symphony concerts Never symphony concerts Rarely symphony concerts Sometimes symphony concerts Often symphony concerts Very Often symphony concerts N/A art galleries art galleries Never art galleries Rarely art galleries Sometimes art galleries Often art galleries Very Often art galleries N/A local amateur theatre local amateur theatre Never local amateur theatre Rarely local amateur theatre Sometimes local amateur theatre Often local amateur theatre Very Often local amateur theatre N/A live music events live music events Never live music events Rarely live music events Sometimes live music events Often live music events Very Often live music events N/A historical museums historical museums Never historical museums Rarely historical museums Sometimes historical museums Often historical museums Very Often historical museums N/A cultural events outside of Thunder Bay cultural events outside of Thunder Bay Never cultural events outside of Thunder Bay Rarely cultural events outside of Thunder Bay Sometimes cultural events outside of Thunder Bay Often cultural events outside of Thunder Bay Very Often cultural events outside of Thunder Bay N/A Question Title * 33. I donate to arts charities such as Magnus Theatre Never Rarely Sometimes Often Very Often Question Title * 34. I discuss the plays with friends and family after Never Rarely Sometimes Often Very Often Question Title * 35. I choose plays based on Never Rarely Sometimes Often Very Often N/A recommendations from others recommendations from others Never recommendations from others Rarely recommendations from others Sometimes recommendations from others Often recommendations from others Very Often recommendations from others N/A Magnus's advertisements Magnus's advertisements Never Magnus's advertisements Rarely Magnus's advertisements Sometimes Magnus's advertisements Often Magnus's advertisements Very Often Magnus's advertisements N/A reviews in publications reviews in publications Never reviews in publications Rarely reviews in publications Sometimes reviews in publications Often reviews in publications Very Often reviews in publications N/A Question Title * 36. I go out to dinner before or after the theatre Never Rarely Sometimes Often Very Often Question Title * 37. I go out for beverages before or after the theatre Never Rarely Sometimes Often Very Often Question Title * 38. I attend the theatre Never Rarely Sometimes Often Very Often N/A during matinee performances during matinee performances Never during matinee performances Rarely during matinee performances Sometimes during matinee performances Often during matinee performances Very Often during matinee performances N/A during evening performances during evening performances Never during evening performances Rarely during evening performances Sometimes during evening performances Often during evening performances Very Often during evening performances N/A with my spouse or partner with my spouse or partner Never with my spouse or partner Rarely with my spouse or partner Sometimes with my spouse or partner Often with my spouse or partner Very Often with my spouse or partner N/A with other family members with other family members Never with other family members Rarely with other family members Sometimes with other family members Often with other family members Very Often with other family members N/A with my friends with my friends Never with my friends Rarely with my friends Sometimes with my friends Often with my friends Very Often with my friends N/A alone alone Never alone Rarely alone Sometimes alone Often alone Very Often alone N/A with my co-workers with my co-workers Never with my co-workers Rarely with my co-workers Sometimes with my co-workers Often with my co-workers Very Often with my co-workers N/A Question Title * 39. I bring out-of-town guests with me to the theatre Never Rarely Sometimes Often Very Often Question Title * 40. What can we do to make experience more enjoyable? Question Title * 41. Comments: Done