1-hour Online Group Discussion for Bartenders (on Alcoholic Beverages) red Question Title * 1. Please provide the following information so that we may contact you: Name City/Town State/Province ZIP/Postal Code Website of Establishment Bartend at Email Address Phone Number Question Title * 2. What is your age? 21 or younger 22-24 25-29 30-34 35-39 40-45 46-50 51-55 56-59 60-65 66-69 70 or older Question Title * 3. With which gender do you most identify with? Male Female Non-Binary/Non-Conforming/Third Gender Other (please specify) Question Title * 4. What is your occupation? If you have more than one job, please mention all.... Question Title * 5. Please tell us the name and address of your bar, along with a brief description of the bar, its atmosphere and clientele.... Question Title * 6. Which of the following best describes the type of establishment you work for? Bar Club Lounge Cocktail Bar Wine Bar Sports bar Pub or tavern Brewery Restaurant Dive Bar Hotel Bar Music Venue Hospitality Venue Other (please specify) Question Title * 7. We would like to better understand the focus of what is served at your bar. Please estimate the percent of what is served at your bar for each of beer, wine, liquor/spirits, and/or food.Total should equal 100% Beer Wine Liquor / Spirits Food Other (specify) Question Title * 8. In general, what would you say is the age range for the majority of clientele in your bar? Under the age of 30 30-40 41-55 Over the age of 55 Question Title * 9. And what would you say is the energy level of your bar? High Energy Mid-Level Energy Casual / Low Energy Question Title * 10. And finally, how would you describe your bar on a scale of 1 to 5, where 1 means Budget/Dive Bar and 5 means a Luxury Bar ? 1-Budget/Dive Bar 2 3-Mid Range 4 5-Luxury Bar Question Title * 11. Which of the following types of beverages are popular with your patrons?Select all that apply.... Domestic and imported beers and ales Popular cocktails and mixed drinks Microbrews Pours whiskey, bourbon, or scotch Premium whiskey, bourbon, or scotch cocktails Question Title * 12. Which of the following types of spirits do you personally enjoy?Select all that apply..... Vodka Gin Rum Tequila Whiskey None of the above Question Title * 13. What types of whiskey do you enjoy?Select all that apply..... American Whiskey/Bourbon Blended Scotch Single Malt Scotch Irish Whiskey Japanese Whiskey I do not drink Whiskey Other (please specify) Question Title * 14. Which of the following best describes your relationship with bartending? It is something I do seasonally It is more of a side hustle than my profession It is something I am doing as a transition to my next profession It is my full time profession Question Title * 15. How long have you been bartending? Less than 2 years 2 – 3 years 4 – 5 years 6 – 8 years 9 - 10 years Over 10 years Question Title * 16. Which nights, if any, do you normally work?Select all that apply.... Monday Tuesday Wednesday Thursday Friday Saturday Sunday I don’t work nights… Question Title * 17. Which, if any, of the following spirits brands are stocked at your bar? Select all that apply.... Crown Royal Jim Beam Jameson Maker’s Mark Jack Daniel’s Bulleit Evan Williams Buchanan’s Johnnie Walker Wild Turkey Tito’s Hennessy Patron None of these Question Title * 18. Thinking of only those brands you mentioned having on the back bar, how many times per typical shift do you serve those spirit brands to your patrons? None 1-3x 4-8x 9-12x 13 or more times Crown Royal Crown Royal None Crown Royal 1-3x Crown Royal 4-8x Crown Royal 9-12x Crown Royal 13 or more times Jim Beam Jim Beam None Jim Beam 1-3x Jim Beam 4-8x Jim Beam 9-12x Jim Beam 13 or more times Jameson Jameson None Jameson 1-3x Jameson 4-8x Jameson 9-12x Jameson 13 or more times Maker’s Mark Maker’s Mark None Maker’s Mark 1-3x Maker’s Mark 4-8x Maker’s Mark 9-12x Maker’s Mark 13 or more times Jack Daniel’s Jack Daniel’s None Jack Daniel’s 1-3x Jack Daniel’s 4-8x Jack Daniel’s 9-12x Jack Daniel’s 13 or more times Bulleit Bulleit None Bulleit 1-3x Bulleit 4-8x Bulleit 9-12x Bulleit 13 or more times Evan Williams Evan Williams None Evan Williams 1-3x Evan Williams 4-8x Evan Williams 9-12x Evan Williams 13 or more times Buchanan’s Buchanan’s None Buchanan’s 1-3x Buchanan’s 4-8x Buchanan’s 9-12x Buchanan’s 13 or more times Johnnie Walker Johnnie Walker None Johnnie Walker 1-3x Johnnie Walker 4-8x Johnnie Walker 9-12x Johnnie Walker 13 or more times Wild Turkey Wild Turkey None Wild Turkey 1-3x Wild Turkey 4-8x Wild Turkey 9-12x Wild Turkey 13 or more times Tito’s Tito’s None Tito’s 1-3x Tito’s 4-8x Tito’s 9-12x Tito’s 13 or more times Hennessy Hennessy None Hennessy 1-3x Hennessy 4-8x Hennessy 9-12x Hennessy 13 or more times Patron Patron None Patron 1-3x Patron 4-8x Patron 9-12x Patron 13 or more times None of these None of these None None of these 1-3x None of these 4-8x None of these 9-12x None of these 13 or more times Question Title * 19. Tell me which of the following best describes your relationship to each of the following spirits brands… This is my favourite brand to recommend to patrons This is a brand I actively recommend to patrons This is a brand I may or may not recommend to patrons This is not a brand I recommend to patrons This is a brand I would never consider recommending to patrons Crown Royal Crown Royal This is my favourite brand to recommend to patrons Crown Royal This is a brand I actively recommend to patrons Crown Royal This is a brand I may or may not recommend to patrons Crown Royal This is not a brand I recommend to patrons Crown Royal This is a brand I would never consider recommending to patrons Jim Beam Jim Beam This is my favourite brand to recommend to patrons Jim Beam This is a brand I actively recommend to patrons Jim Beam This is a brand I may or may not recommend to patrons Jim Beam This is not a brand I recommend to patrons Jim Beam This is a brand I would never consider recommending to patrons Jameson Jameson This is my favourite brand to recommend to patrons Jameson This is a brand I actively recommend to patrons Jameson This is a brand I may or may not recommend to patrons Jameson This is not a brand I recommend to patrons Jameson This is a brand I would never consider recommending to patrons Maker’s Mark Maker’s Mark This is my favourite brand to recommend to patrons Maker’s Mark This is a brand I actively recommend to patrons Maker’s Mark This is a brand I may or may not recommend to patrons Maker’s Mark This is not a brand I recommend to patrons Maker’s Mark This is a brand I would never consider recommending to patrons Jack Daniel’s Jack Daniel’s This is my favourite brand to recommend to patrons Jack Daniel’s This is a brand I actively recommend to patrons Jack Daniel’s This is a brand I may or may not recommend to patrons Jack Daniel’s This is not a brand I recommend to patrons Jack Daniel’s This is a brand I would never consider recommending to patrons Bulleit Bulleit This is my favourite brand to recommend to patrons Bulleit This is a brand I actively recommend to patrons Bulleit This is a brand I may or may not recommend to patrons Bulleit This is not a brand I recommend to patrons Bulleit This is a brand I would never consider recommending to patrons Evan Williams Evan Williams This is my favourite brand to recommend to patrons Evan Williams This is a brand I actively recommend to patrons Evan Williams This is a brand I may or may not recommend to patrons Evan Williams This is not a brand I recommend to patrons Evan Williams This is a brand I would never consider recommending to patrons Buchanan’s Buchanan’s This is my favourite brand to recommend to patrons Buchanan’s This is a brand I actively recommend to patrons Buchanan’s This is a brand I may or may not recommend to patrons Buchanan’s This is not a brand I recommend to patrons Buchanan’s This is a brand I would never consider recommending to patrons Johnnie Walker Johnnie Walker This is my favourite brand to recommend to patrons Johnnie Walker This is a brand I actively recommend to patrons Johnnie Walker This is a brand I may or may not recommend to patrons Johnnie Walker This is not a brand I recommend to patrons Johnnie Walker This is a brand I would never consider recommending to patrons Wild Turkey Wild Turkey This is my favourite brand to recommend to patrons Wild Turkey This is a brand I actively recommend to patrons Wild Turkey This is a brand I may or may not recommend to patrons Wild Turkey This is not a brand I recommend to patrons Wild Turkey This is a brand I would never consider recommending to patrons Tito’s Tito’s This is my favourite brand to recommend to patrons Tito’s This is a brand I actively recommend to patrons Tito’s This is a brand I may or may not recommend to patrons Tito’s This is not a brand I recommend to patrons Tito’s This is a brand I would never consider recommending to patrons Hennessy Hennessy This is my favourite brand to recommend to patrons Hennessy This is a brand I actively recommend to patrons Hennessy This is a brand I may or may not recommend to patrons Hennessy This is not a brand I recommend to patrons Hennessy This is a brand I would never consider recommending to patrons Patron Patron This is my favourite brand to recommend to patrons Patron This is a brand I actively recommend to patrons Patron This is a brand I may or may not recommend to patrons Patron This is not a brand I recommend to patrons Patron This is a brand I would never consider recommending to patrons None of these None of these This is my favourite brand to recommend to patrons None of these This is a brand I actively recommend to patrons None of these This is a brand I may or may not recommend to patrons None of these This is not a brand I recommend to patrons None of these This is a brand I would never consider recommending to patrons Question Title * 20. Now, let’s switch gears for a moment… What new spirits launch struck you as innovative and relevant? What was the brand? What did they do? What gave them traction that outlived a one off promotion? Question Title * 21. Finally, tell me about your career as a bartender. How (and where) did you get your start? Have you tended bar in other cities, or other types of establishments? What were they? Why have you chosen this profession? Question Title * 22. Have you, or has any member of your immediate family, or a close friend, now or in the past 5 years, worked for, or had any special knowledge of any of the following types of businesses? … an advertising or public relations firm? … a marketing or marketing research firm or department? … any kind of media company—like a TV or radio station or newspaper? … a manufacturer, packager or distributor of alcoholic beverages? … a freelance consultant in any field None of the above Question Title * 23. When was the last time you did a market research study, if any, and what were the topics of all you have participated in? Question Title * 24. What is your education level? Some high school High school grad Some college College grad Post Grad Question Title * 25. Which describes your employment status? Full-time College/university student Part-time College/university student Work full-time (35 or more hours/week) Work part-time (less than 35 hours/week) Stay at home parent Neither work nor attend school Question Title * 26. What is your ethnicity or ethnic origin? White/Non-LatinX African American/Black LatinX or Hispanic Asian (South Asian, East Asian, etc) American Indian or Alaska Native Native Hawaiian or Pacific Islander Other (please specify) Question Title * 27. For this study we will ask you to take part in a 60-min video enabled group discussion. Because this is an online session, you will need a computer/laptop/tablet with a webcam. You cannot join the session using your mobile phone.Do you currently have a webcam? (note: the webcam can be built into your computer/laptop/tablet or a separate piece of equipment that is plugged into your computer/laptop/tablet) I have a working webcam built into my computer/laptop/tablet I have a working webcam that can be plugged/attached to my computer/laptop/tablet I do not have a webcam I can use my mobile instead Question Title * 28. The session will take place on a video group discussion platform called Discuss.io. Have you ever used a video call platform like Zoom, Skype, Facetime or anything similar? Yes, I have used a video call platform in the past and am comfortable using one for this session Yes I have used a video call platform in the past, but am not very comfortable using them No I have not used a video call platform in the past Question Title * 29. During your discussion, it is recommended that you use a headset or earbuds that include a microphone. Please let us know if you currently have a headset or earbuds? I have a working headset with a microphone included I have working earbuds with a microphone included I do not have a headset or earbuds with a microphone Question Title * 30. During this discussion, we would ask for you to attend the meeting in a private space where you can give the discussion your full attention, similar to how it would be if the meeting were in person. Will you have a quiet place without disturbances where you can attend the meeting? Yes No Question Title * 31. Do you agree to take part in the group discussion and complete the pretask in advance of the group? Yes No Question Title * 32. Which of the following Dates/Times would you be available for the 2-hour Webcam Discussion? Select all that apply....Times are listed in Central Standard Time! Tuesday, March 12 (12pm CT) Friday, March 15 (12pm CT) Done