Craft Beer Consumer Behavior
Consumer Preferences in Massachusetts
This survey attempts to gain insight on the attitudes of consumers in Massachusetts on taprooms, preferred beer styles, and use of social media as it relates to craft beer.
OK
1.
About how often do you drink craft beer?
Almost every day
4-5 days a week
2-3 days a week
Mostly just on weekends
2.
What other craft alcohol beverages do you drink?
Wine
Spirits
Cider
Alcoholic Seltzer
Macro beer (Bud, Miller, Coors, etc.)
Other (please specify)
3.
How often do you go to a brewery tasting/taproom to drink or purchase beer?
More than once a week
About once a week
a few times a month
Once a month
Less than once a month
4.
What's important to you about your brewery visit?
The beer is great
There are at least 6 different offerings available
There are at least 6 different styles available
There are new offerings/styles available every week
Family friendly
Dog friendly
Seasonal outdoor drinking is available
Food (not snacks) is available
5.
What beer styles do you drink regularly?
Mostly NE IPAs
All kinds of IPAs
Porters & Stouts
Seasonals
Sours & Wild Ales
Barrel-Aged High ABV beers (8% and up)
Session beers (5% ABV or less)
A wide variety of styles
Other (please specify)
6.
What is your preferred method for to-go beer?
4-packs of 16-ounce cans
Crowlers
22-ounce bomber bottles
16-ounce/750-Ml bottles
Growlers
Traditional 6-packs of 12-ounce cans or bottles
Other (please specify)
7.
When purchasing
to-go
beer at a brewery taproom, you wish breweries would . . .
Allow purchases of single cans or mixed 4-packs
Have a separate retail area for takeaway purchases
Provide up-to-date takeaway beer lists with descriptions
Not set the POS screen to queue consumers for a tip
Decrease the tip queues to between $1 - $3 rather than 15% - 25%
Other (please specify)
8.
Do you score or look up beers on Untappd, Beer Adocate, or Ratebeer?
Yes
No
Other (please specify)
9.
Do you rate IPAs or Stouts higher than other styles?
Yes, I like those styles better so I give them higher ratings
No, I give high ratings to less trendy styles too
I don't rate beers
Other (please specify)
10.
Do you rate beers for reasons other than taste (reputation, for example)?
Probably
I don't think so
Not sure
I don't rate beers
Other (please specify)
11.
If you don't use Untappd, Beer Advocate, or RateBeer, how do you make decisions on which beers to try/buy?
Recommendations on social media
Recommendations from friends
Recommendations from retail staff
I prefer to try things for myself
Other (please specify)
12.
How would you rate your own palate (tasting capabilities)?
Expert/Cicerone level
Above average
Average
Below average
Other (please specify)
13.
Which of the following factors have impacted your decisions when buying beer or other craft alcohol beverages?
Brand recognition/reputation
High ratings on Untappd, Beer Advocate, or RateBeer
Marketing: cool or funny beer or brewery name
Marketing: cool or funny can/label design
I like to buy from/support local breweries
Scarcity: it's a rare or limited-release
Cost: I don't like to a pay more than $7 per pint/$15 per 4-pack
Other (please specify)
14.
Have you ever taken part in a blind tasting?
Yes
No
Other (please specify)
15.
How likely would you be to attend a blind beer festival where brands being sampled were only revealed at the end?
Very likely (that sounds awesome)
Somewhat likely (that might be cool)
Neither likely or unlikely (but I'd be willing to try it)
Not likely (I'd want to know what I was drinking before sampling)
Other (please specify)
Current Progress,
0 of 15 answered
