Brandwatch's 2026 Trends Survey

Each year, marketing professionals from all around the world contribute to Brandwatch's research. Your insights help shape our reports on the trends and challenges that matter most to marketers.

Have your say below in less than 5 minutes – answers are anonymous unless you opt to share your details.

1.Which trends do you think will impact digital marketing in 2026? (Select all that apply).

Other trend(s) (tell us what you predict):

4.How do you feel about the way marketing is evolving?

Very positive: I'm excited about the changes

Somewhat positive: There are more opportunities than challenges

Mixed feelings: I’m both excited and concerned

Somewhat negative: There are more challenges than opportunities

Very negative: I’m concerned about the changes

I want to elaborate:

6.How well do you think your organization knows its target audience(s)?

Very well: We have deep insights into their needs, behaviors, and motivations

Somewhat well: We understand the basics but are missing some key insights

Neutral: We have adequate knowledge but there's significant room for improvement

Somewhat poorly: We have limited understanding and often make assumptions

Very poorly: We lack meaningful insights into our audience(s)

7.What are your biggest challenges in understanding your target audience(s)? (Select all that apply).

Understanding changing behaviors

Predicting future needs or behaviors

Turning data into actionable insights

Finding new or niche audiences

Understanding the "why" behind customer decisions

Segmenting audiences effectively

Integrating data from multiple sources

Getting access to quality audience data

Other challenges (please specify):

8.What's the one thing you want your organization to prioritize in 2026?

9.Happy being quoted in our report? If yes, please share your name, title, and company below.