Is everyone trying to drink less? Or is it all over after Dry January?

We created this survey to help us better understand how people's drinking habits are evolving in 2025. You'll find a code for $20 at the end of this survey, thank you for your time!

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* 1. Did you participate in Dry January 2025, and if so for how long?

I did not participate in Dry January (i.e. I drank most days, I just added Little Saints for mushroom benefits or flavor)

I went 13 days or less with no alcohol for Dry January

I went between 14 and 21 days without alcohol for Dry January

I went 22 days or more without alcohol for Dry January

I don't drink alcohol anyway, so every month is Dry January

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* 2. If you did participate in some or all of Dry January 2025, was this your first time?

Yes! This was my first Dry January (whether or not you made it the whole time)

Not my first rodeo; I've done some or all of Dry January before

Not applicable; I didn't participate in Dry January

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* 3. What kind of Little Saints did you drink in January?

Canned non-alcoholic cocktails (Ginger Mule, Paloma, Spicy Marg, Negroni Spritz, Espresso Martini or Old Fashioned)

Bottled non-alcoholic spirits (St. Ember or St. Juniper)

None of the above

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* 4. Rank the following, with 5 being most important and 1 being least important, about why you would choose Little Saints over other non-alcoholic beverage brands:

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* 5. How do your drinking habits compare to last year? Check all that apply.

I want to drink less alcohol in 2025 than I did in 2024

I am already drinking less alcohol in 2025 than I did in 2024

I plan to quit alcohol at some point in 2025

I haven't drank alcohol in 2025, but I did in 2024

I don't intend to change my drinking habits, I just like Little Saints

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* 6. Why did you choose to participate in Dry January with Little Saints? Check all that apply.

I was trying to lose weight

I know mushrooms are good for me and I want my cocktails to be healthy

I was sick of feeling hungover

I know that alcohol is unhealthy and I want to drink less of it

I stopped drinking for a specific health reason

Alcohol makes me look bad (i.e. wrinkles, red face) and I want to look better

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* 7. Do you like anything about Little Saints that's not already covered in this survey?

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* 8. What do you think we could improve?

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* 9. I identify my gender as

Female

Male

Other

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* 10. My age range is

Under 25

25-34

35-44

45-54

55-69

70 and above

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* 11. You made it! Follow this link to have $20 off automatically populate in your cart. If for some reason the link doesn't work, enter the code "Survey20" for $20 off at www.littlesaints.com.

Thank you for helping us on our quest for consistent improvement. If you have anything else to share, please do so below.