Data Visualization Survey

Question Title

* 1. Does your organization leverage data visualization specific tools?

Yes, we have invested in a DV-specific tool

No, but we have invested in an enterprise analytics or BI solution that includes DV capabilities

No, but plan to in the next year

No, but plan to in over one year

No, no plans to invest?

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* 2. How is your organization leveraging data visualization? Select all that apply.

To create more intuitive dashboards for routine reporting

To democratize data and enable self-service analytics

To create better ad hoc reports for internal usage

To develop more compelling sales presentations & pitches

To embed data analytics tools in our own products

To establish ourselves as thought-leaders and other marketing purposes

Other (please specify)

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* 3. How critical is data visualization to overall company success?

Data visualization is a key component of our data democratization and/or monetization strategy

Very Important. We rely on DV techniques such as dashboards to enhance decision making

Somewhat important. We utilize DV techniques to a certain extent but they don’t deliver much value

Not at all. Our DV capabilities are nascent and/or non-value generating

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* 4. To what extent is your organization “data-centric”?

Not data-centric at all

Somewhat data-centric

Fairly data-centric

Very data-centric

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* 5. Does your organization have a team dedicated to data visualization?

Yes

Outsourced team

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* 6. What is your biggest challenge when it comes to data visualization?

Lacking data infrastructure

Can’t find a suitable DV solution

Data integration issues

Data quality issues

Cultivating data storytelling skills

Lack of leadership buy-in

Promoting data literacy within business units

Budget limitations

Lack of data & analytics expertise to even get started

Data privacy & security concerns

Dashboard design (i.e. what to include, how data should be displayed)

Optimizing existing dashboards to deliver more value

Creating/requesting ad hoc reports

Other

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* 7. What data visualization tools and technologies does your organization currently leverage (i.e. Tableau, Excel, Infogram, Qlik)? (short answer)

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* 8. Do you expect your final, approved budget for data visualization tools to increase over the next year?

Yes

No, I expect it to stay the same

No, I expect it to decrease

I don’t know

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* 9. What percentage of your budget is allocated towards data visualization tools & services:

Less than 5%

6-10%

11-35%

36-55%

56-75%

More than 75%

Question Title

* 10. What department are you in?

Data & Analytics

Sales & Marketing

Product Development or R&D

Finance & Accounting

Customer Service

Other (please specify)