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WhatsOnStage UK Audience Survey: Autumn 2026
1.
Input your email address for your chance to win a pair of tickets and drinks vouchers for the WhatsOnStage Awards next February
*
2.
How old are you?
(Required.)
Under 25
25 - 39
40 - 59
60+
Prefer not to say
*
3.
Where do you live (if multiple, please select where you live most of the time):
(Required.)
London
South East England
South West England
East of England
West Midlands
East Midlands
Yorkshire and the Humber
North West England
North East England
Scotland
Wales
Northern Ireland
Outside of the UK
Prefer not to say
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4.
On average, how many live events do you attend each year?
(Required.)
I attend 1-3 live events per year
I attend 4-6 live events per year
I attend 7-12 live events per year
I attend 13+ live events per year
I do not attend live events
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5.
What types of live events or attractions do you attend? (Please select all that apply)
(Required.)
Plays/traditional theatre performances
Musicals
Pantomine
Dance performances or ballets
Concerts or live music
Immersive experiences
Sports events
Museums or galleries
Historic Sites
Attractions (incl. theme parks, fairs, festivals, and other ticketed events)
Comedy events
Operas
Classical Orchestras / Symphonies
Lectures, talks, or workshops
Family or children's events
Other (please specify)
None of the above
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6.
Which factors would encourage you to attend more live events and/or attractions in the next 12 months? (Select all that apply)
(Required.)
Ticket sales or discounts
Lower or more transparent fees
New shows/live events coming to your preferred venue
Subscription or ticket package options being available at your preferred venue
Growing interest from family/friends to attend live events together
Free merchandise with event ticket purchase
Free food/beverages with event ticket purchase
Easier means to discover events you may be interested in
More information about upcoming events
A better overall venue experience
More flexible ticket or refund policies
Better seating options
Events or artists that are appealing to you
Other (please specify)
Nothing would encourage me to attend more
7.
Does having a negative experience in a venue (ie audience behaviour, parking, queues) put you off booking future shows?
Yes
No
If the show is interesting, it won't make a difference to me
8.
Do you avoid venues where you feel there aren't enough toilets available?
Yes
No
If the show is interesting, it won't make a difference to me
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9.
Typically, how far in advance do you purchase event tickets?
(Required.)
Day of the event
1 - 7 days before the event
8 days - 1 month before the event
1 - 2 months before the event
2 - 3 months before the event
4 - 6 months before the event
It varies by event
