* 1. Directions: The following set of statements relate to your feelings about the Indianapolis Winter Farmers Market (IWFM). Please show the extent to which you agree with the statement about the following features of the IWFM. Do this by selecting one of the five numbers next to each statement. If you strongly disagree with the statement, select the number 1. If you strongly agree that the IWFM possesses a feature, select the number 5. If your feelings are not strong, circle one of the numbers in the middle. There are no right or wrong answers. All we are interested in is a number that best shows your perceptions of how the IWFM performs on these features.

1 = Strongly Disagree
2 = Disagree
3 = Neither disagree or agree
4 = Agree
5 = Strongly agree

Physical Aspects and Reliability

  Strongly Disagree Disagree Neither Disagree nor agree Agree Strongly Agree
IWFM's new City Market location is visually appealing.
IWFM's new City Market location is convenient.
Materials associated with the IWFM (e.g. promotional materials, signage) are visually appealing.
IWFM's new City Market location has clean, attractive, and convenient public areas (e.g. restrooms, dining areas)
IWFM's new City Market location provides plenty of convenient parking for customers.
IWFM's layout makes it easy for customers to find what they need.
IWFM's layout makes it easy for customers to move around the market.
When the IWFM promises to do something by a certain time, it will do so.
IWFM provides its services at the time it promises to do so.
IWFM does things right the first time.
IWFM has merchandise available when the customer wants it.
IWFM insists on error-free sales transactions and records.
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