Chamber member consultation on the Airlie Beach Master Plan

Airlie Beach Master Plan – Business Feedback Survey

The Whitsunday Regional Council has released its draft Airlie Beach Master Plan for public consultation. Learn more and view the concept designs on the Council’s website.

The Chamber will be making a formal submission and public statement on behalf of the local business community — and to do that, we need your input.

This short survey takes less than 10 minutes and gives you a chance to share how the proposed changes might impact your business.

We’ve tailored this survey specifically for local business priorities. You’re also welcome to complete Council’s full survey separately.

📅 Survey closes Wednesday 13 August 2025

Key proposals in the draft Master Plan include:
• A revitalised main street and beachfront
• Expanded event and civic spaces
• Improved pedestrian and cycle connections
• Better access to Port of Airlie and public transport
• Upgraded Lagoon Plaza, Market Grounds and Coconut Grove
• Improved wayfinding signage, lighting and public amenities

🔗 View the full draft plan here or watch the short video below for a quick overview of the Airlie Beach Master Plan concept.

Thank you for having your say and helping us build a stronger voice for the Whitsundays business community.

Question Title

* 1. Which of the following elements in the draft Master Plan do you believe will benefit your business?

	Likely Benefit	Possible Benefit	Unlikely Benefit
Main Street Revitalisation – Streetscape upgrades, new paving, landscaping, and improved pedestrian experience	Main Street Revitalisation – Streetscape upgrades, new paving, landscaping, and improved pedestrian experience Likely Benefit	Main Street Revitalisation – Streetscape upgrades, new paving, landscaping, and improved pedestrian experience Possible Benefit	Main Street Revitalisation – Streetscape upgrades, new paving, landscaping, and improved pedestrian experience Unlikely Benefit
Lagoon Plaza Upgrade – Better access, seating, shade and integration with the Main Street	Lagoon Plaza Upgrade – Better access, seating, shade and integration with the Main Street Likely Benefit	Lagoon Plaza Upgrade – Better access, seating, shade and integration with the Main Street Possible Benefit	Lagoon Plaza Upgrade – Better access, seating, shade and integration with the Main Street Unlikely Benefit
Coconut Grove Activation – New events space and market area enhancements	Coconut Grove Activation – New events space and market area enhancements Likely Benefit	Coconut Grove Activation – New events space and market area enhancements Possible Benefit	Coconut Grove Activation – New events space and market area enhancements Unlikely Benefit
Market Grounds Improvements – Formalised layout, amenities and visual appeal	Market Grounds Improvements – Formalised layout, amenities and visual appeal Likely Benefit	Market Grounds Improvements – Formalised layout, amenities and visual appeal Possible Benefit	Market Grounds Improvements – Formalised layout, amenities and visual appeal Unlikely Benefit
Wayfinding Signage – Improved signage to guide visitors around town and to local businesses	Wayfinding Signage – Improved signage to guide visitors around town and to local businesses Likely Benefit	Wayfinding Signage – Improved signage to guide visitors around town and to local businesses Possible Benefit	Wayfinding Signage – Improved signage to guide visitors around town and to local businesses Unlikely Benefit
Lighting & Safety Enhancements – Better lighting, crossings, and street visibility	Lighting & Safety Enhancements – Better lighting, crossings, and street visibility Likely Benefit	Lighting & Safety Enhancements – Better lighting, crossings, and street visibility Possible Benefit	Lighting & Safety Enhancements – Better lighting, crossings, and street visibility Unlikely Benefit
Port of Airlie Link – Pedestrian and transport connections to ferry terminal and bus interchange	Port of Airlie Link – Pedestrian and transport connections to ferry terminal and bus interchange Likely Benefit	Port of Airlie Link – Pedestrian and transport connections to ferry terminal and bus interchange Possible Benefit	Port of Airlie Link – Pedestrian and transport connections to ferry terminal and bus interchange Unlikely Benefit
Esplanade Enhancements – More seating, landscaping, and waterfront access	Esplanade Enhancements – More seating, landscaping, and waterfront access Likely Benefit	Esplanade Enhancements – More seating, landscaping, and waterfront access Possible Benefit	Esplanade Enhancements – More seating, landscaping, and waterfront access Unlikely Benefit
Public Amenities – Upgraded toilets, showers, seating and shade	Public Amenities – Upgraded toilets, showers, seating and shade Likely Benefit	Public Amenities – Upgraded toilets, showers, seating and shade Possible Benefit	Public Amenities – Upgraded toilets, showers, seating and shade Unlikely Benefit
Additional Car Parking – Increased parking options and improved vehicle access	Additional Car Parking – Increased parking options and improved vehicle access Likely Benefit	Additional Car Parking – Increased parking options and improved vehicle access Possible Benefit	Additional Car Parking – Increased parking options and improved vehicle access Unlikely Benefit

Other (please specify)

Question Title

* 2. Are there any potential concerns for your business relating to the draft Master Plan?

	Likely Concern	Potential Concern	Not a Concern
Disruption during construction – Potential impact on customer access or trade	Disruption during construction – Potential impact on customer access or trade Likely Concern	Disruption during construction – Potential impact on customer access or trade Potential Concern	Disruption during construction – Potential impact on customer access or trade Not a Concern
Reduced car parking availability – Temporary or permanent changes to parking	Reduced car parking availability – Temporary or permanent changes to parking Likely Concern	Reduced car parking availability – Temporary or permanent changes to parking Potential Concern	Reduced car parking availability – Temporary or permanent changes to parking Not a Concern
Changes to traffic flow or vehicle access – Delivery, loading zone, or customer vehicle access concerns	Changes to traffic flow or vehicle access – Delivery, loading zone, or customer vehicle access concerns Likely Concern	Changes to traffic flow or vehicle access – Delivery, loading zone, or customer vehicle access concerns Potential Concern	Changes to traffic flow or vehicle access – Delivery, loading zone, or customer vehicle access concerns Not a Concern
Event space proximity – Noise, congestion, or reduced access during events	Event space proximity – Noise, congestion, or reduced access during events Likely Concern	Event space proximity – Noise, congestion, or reduced access during events Potential Concern	Event space proximity – Noise, congestion, or reduced access during events Not a Concern
Pedestrian-only areas – Concerns about visibility or access for drive-by customers	Pedestrian-only areas – Concerns about visibility or access for drive-by customers Likely Concern	Pedestrian-only areas – Concerns about visibility or access for drive-by customers Potential Concern	Pedestrian-only areas – Concerns about visibility or access for drive-by customers Not a Concern
Lack of consultation or clarity on implementation – Needing more detail on timeframes, staging or business support	Lack of consultation or clarity on implementation – Needing more detail on timeframes, staging or business support Likely Concern	Lack of consultation or clarity on implementation – Needing more detail on timeframes, staging or business support Potential Concern	Lack of consultation or clarity on implementation – Needing more detail on timeframes, staging or business support Not a Concern
Maintenance and ongoing upkeep – Concerns the upgrades may not be maintained long-term	Maintenance and ongoing upkeep – Concerns the upgrades may not be maintained long-term Likely Concern	Maintenance and ongoing upkeep – Concerns the upgrades may not be maintained long-term Potential Concern	Maintenance and ongoing upkeep – Concerns the upgrades may not be maintained long-term Not a Concern

Other (please specify)

Question Title

* 3. What do you believe will make the Airlie Beach Master Plan a success for businesses, locals, and visitors?
(e.g., priorities, outcomes, actions, or missing elements you’d like to see)

Question Title

* 4. Do you have any additional ideas or suggestions to enhance the Airlie Beach precinct for locals, visitors, or businesses?
(Feel free to share design ideas, events, services, or infrastructure improvements)

Question Title

* 5. Optional If you would like to be contacted to discuss further, please provide your name and email:

First and Last Name

Email Address

Thank you for having your say in building better business conditions for the Whitsundays business community!

Chamber member consultation on the Airlie Beach Master Plan

Question Title

* 1. Which of the following elements in the draft Master Plan do you believe will benefit your business?

Question Title

* 2. Are there any potential concerns for your business relating to the draft Master Plan?

Question Title

* 3. What do you believe will make the Airlie Beach Master Plan a success for businesses, locals, and visitors?(e.g., priorities, outcomes, actions, or missing elements you’d like to see)

Question Title

* 4. Do you have any additional ideas or suggestions to enhance the Airlie Beach precinct for locals, visitors, or businesses?(Feel free to share design ideas, events, services, or infrastructure improvements)

Question Title

* 5. *Optional* If you would like to be contacted to discuss further, please provide your name and email:

* 3. What do you believe will make the Airlie Beach Master Plan a success for businesses, locals, and visitors?
(e.g., priorities, outcomes, actions, or missing elements you’d like to see)

* 4. Do you have any additional ideas or suggestions to enhance the Airlie Beach precinct for locals, visitors, or businesses?
(Feel free to share design ideas, events, services, or infrastructure improvements)

* 5. Optional If you would like to be contacted to discuss further, please provide your name and email: