Lingerie Market Research

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* 1. How old are you?

18-24

25-34

35-44

45-54

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* 2. What is your monthly disposable income?

$0-$200

$200-$500

$1000

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* 3. What Country and State do you reside in?

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* 4. What is your relationship status?

Single

Dating

Married

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* 5. How often do you go shopping?

A few times a week

About once a week

A few times a month

Once a month

Less than once a month

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* 6. What size bra do you wear?

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* 7. What size bottoms do you wear?

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* 8. Do you shop online or in-store?

Online

In-Store

Both

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* 9. Do you prefer to try things on before you buy?

Yes

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* 10. Do you buy Lingerie or Underwear?

Lingerie (Fancier, Sexy)

Underwear (Simple, Everyday wear)

Both

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* 11. How often do you purchase lingerie?

Once a week

Twice a month

Three times within 2 months

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* 12. Why do you buy lingerie?

To feel good

For a romantic night

For an event or occasion

Because you loooooooove it!

Other (please specify)

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* 13. Do you find most lingerie to be comfortable?

Yes

Other (please specify)

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* 14. What is your Silhouetter

Other (please specify)

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* 15. Do you find it extremely difficult to shop for lingerie?

Yes

Other (please specify)

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* 16. What are your favorite lingerie styles to buy? Check all that apply

Teddies

2 pcs sets

babydolls

Garters

Chemise

Corsets

Other (please specify)

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* 17. What are your favorite colors to lingerie in? Check all that apply

Black

Nude

Skin tonal

Multi

Neon

Pastels

Other (please specify)

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* 18. What fabrics do you enjoy most in lingerie? Check all that apply

Lace

Cotton

Mesh

Satin

Other (please specify)

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* 19. What is the maximum price you will spend on lingerie?

$15-$35

$40-$75

$80+

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* 20. How much do you typically spend on panties?

$5-$20

$20-$50

$50-$100

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* 21. How much do you typically spend on bras?

$5-$20

$20-$50

$50-$100

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* 22. Who are your favorite lingerie brands? Why?

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* 23. What do you look for when purchasing lingerie, arrange in order of importance

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* 24. What do you think is missing from the lingerie market?

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* 25. How often do you purchase product through social media?

Always

Usually

Sometimes

Rarely

Never

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* 26. Who are your celebrity influencers?

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* 27. Do you consider lingerie a luxury product?

Yes

Other (please specify)

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* 28. How important is sustainability to you?

Extremely important

Very important

Somewhat important

Not so important

Not at all important

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* 29. Do you enjoy brands that have apps?

Yes

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* 30. Do you subscribe to VIP or discount programs?

Yes

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* 31. Would you be interested in custom sized lingerie?

Yes

Other (please specify)

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* 32. Would you categorize yourself as a feminist? Or one who fights for women's rights, discourages body shaming, as well as embraces gender equality?

Yes

Other (please specify)