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* 1. What sector do you operate in/represent (if a trade association)?

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* 2. What is your position?

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* 3. How many staff do you have?

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* 4. What is your allocated budget for 2020 Public Affairs and Communications activities?

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* 5. Do you engage external support for your Public Affairs and Communications activities?

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* 6. Audience targeting: Which of the following stakeholders will you focus on in 2020? (Multiple answers possible)

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* 7. How would you characterise your advocacy campaign strategies in general? (Multiple answers possible)

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* 8. What is your campaigns’ primary objective?

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* 9. What engagement activities do you typically undertake? (Multiple answers possible)

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* 10. Please rate the effectiveness of your engagement activities.

  Ineffective Slightly effective  Moderately effective Effective Very effective N/A
Meetings with EU officials
Events
Constituency meetings
Webinar/Twitter chat
Call to action
Pledge

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* 11. What PA tools feature in your campaign toolkit?

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* 12. What specific campaign materials have you developed? (Multiple answers possible)

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* 13. Campaign digital materials: What specific campaign materials have you developed? (Multiple answers possible)

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* 14. Which digital platform(s) do you use? (Multiple answers possible)

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* 15. Rate the effectiveness of the digital platform(s) for EU affairs.

  Ineffective Slightly effective  Moderately effective Effective Very effective N/A
Website
Twitter
LinkedIn
Instagram
Facebook
TikTok

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* 16. In terms of the media categories you are targeting, rate the impact of your media outreach.

  Ineffective Slightly effective Moderately effective Effective Very effective N/A
EU PA media
EU specialist PA media
Brussels-based, International, English language general & business media
Brussels-based (non-English language) national media
Trade media
Non-Brussels based national media

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* 17. Has traditional media become more important to your campaigns over the last year or two?

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* 18. What are the main challenges that you face in delivering your campaign(s)? (Multiple answers possible)

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* 19. What key metrics do you use for measuring the impact of your campaign communications? (Multiple answers possible)

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