Skip to content
LEIDAR BRUSSELS: CAMPAIGN EFFECTIVENESS SURVEY
*
1.
What sector do you operate in/represent (if a trade association)?
(Required.)
*
2.
What is your position?
(Required.)
*
3.
How many staff do you have?
(Required.)
*
4.
What is your allocated budget for 2020 Public Affairs and Communications activities?
(Required.)
None
≤ €25,000
Between €25,000-€50,000
Between €50,000-€100,000
Between €100,000-€200,000
Between €200,000-€300,000
≥ €300,000
Prefer not to answer
*
5.
Do you engage external support for your Public Affairs and Communications activities?
(Required.)
Yes
No
*
6.
Audience targeting: Which of the following stakeholders will you focus on in 2020? (Multiple answers possible)
(Required.)
European Commission
European Parliament
Permanent Representations
*
7.
How would you characterise your advocacy campaign strategies in general? (Multiple answers possible)
(Required.)
Single or multi issue-based campaign
Coalition-based campaign
Thought leadership campaign
Guerrilla campaign
Integrated campaign
Other (please specify)
*
8.
What is your campaigns’ primary objective?
(Required.)
To build support for a particular policy/regulatory position
To counter negative perceptions of your organisation/sector/issue
To build a positive position and reputation for your organisation/sector/issue
Other (please specify)
9.
What engagement activities do you typically undertake? (Multiple answers possible)
Meetings with EU officials
Events
Constituency meetings
Webinar/Twitter chat
Call to action
Pledge
Other (please specify)
10.
Please rate the effectiveness of your engagement activities.
Ineffective
Slightly effective
Moderately effective
Effective
Very effective
N/A
Meetings with EU officials
Ineffective
Slightly effective
Moderately effective
Effective
Very effective
N/A
Events
Ineffective
Slightly effective
Moderately effective
Effective
Very effective
N/A
Constituency meetings
Ineffective
Slightly effective
Moderately effective
Effective
Very effective
N/A
Webinar/Twitter chat
Ineffective
Slightly effective
Moderately effective
Effective
Very effective
N/A
Call to action
Ineffective
Slightly effective
Moderately effective
Effective
Very effective
N/A
Pledge
Ineffective
Slightly effective
Moderately effective
Effective
Very effective
N/A
Other (please specify)
*
11.
What PA tools feature in your campaign toolkit?
(Required.)
Position papers
Policy briefing papers
Green and/or white papers
Research based reports
Other (please specify)
*
12.
What specific campaign materials have you developed? (Multiple answers possible)
(Required.)
Campaign print materials
Infographics
Flyers
Brochures
Posters
Other (please specify)
*
13.
Campaign digital materials: What specific campaign materials have you developed? (Multiple answers possible)
(Required.)
Videos
Animations
Infographics
Vlogs
Blogs
14.
Which digital platform(s) do you use? (Multiple answers possible)
Website
Twitter
LinkedIn
Instagram
Facebook
TikTok
Other (please specify)
15.
Rate the effectiveness of the digital platform(s) for EU affairs.
Ineffective
Slightly effective
Moderately effective
Effective
Very effective
N/A
Website
Ineffective
Slightly effective
Moderately effective
Effective
Very effective
N/A
Twitter
Ineffective
Slightly effective
Moderately effective
Effective
Very effective
N/A
LinkedIn
Ineffective
Slightly effective
Moderately effective
Effective
Very effective
N/A
Instagram
Ineffective
Slightly effective
Moderately effective
Effective
Very effective
N/A
Facebook
Ineffective
Slightly effective
Moderately effective
Effective
Very effective
N/A
TikTok
Ineffective
Slightly effective
Moderately effective
Effective
Very effective
N/A
Other (please specify)
16.
In terms of the media categories you are targeting, rate the impact of your media outreach.
Ineffective
Slightly effective
Moderately effective
Effective
Very effective
N/A
EU PA media
Ineffective
Slightly effective
Moderately effective
Effective
Very effective
N/A
EU specialist PA media
Ineffective
Slightly effective
Moderately effective
Effective
Very effective
N/A
Brussels-based, International, English language general & business media
Ineffective
Slightly effective
Moderately effective
Effective
Very effective
N/A
Brussels-based (non-English language) national media
Ineffective
Slightly effective
Moderately effective
Effective
Very effective
N/A
Trade media
Ineffective
Slightly effective
Moderately effective
Effective
Very effective
N/A
Non-Brussels based national media
Ineffective
Slightly effective
Moderately effective
Effective
Very effective
N/A
Other (please specify)
17.
Has traditional media become more important to your campaigns over the last year or two?
Yes
No
18.
What are the main challenges that you face in delivering your campaign(s)? (Multiple answers possible)
Lack of a dedicated strategy
Lack of resources
Lack of skills
Lack of alignment between trade association and member strategy and activities
Need to use lowest common denominator from associations
Political posturing from elected representatives
Complex messaging from our company/sector
Other (please specify)
19.
What key metrics do you use for measuring the impact of your campaign communications? (Multiple answers possible)
Perception audit (sentiment shift)
Event feedback forms
Media coverage
Face-to-face feedback from meetings
Policy impact
Website traffic
Social media engagement (please select all that apply)
Impressions of messages
Reach of messages
Engagement rate
Engagement profile (i.e. audience type)
Other (please specify)
Current Progress,
0 of 19 answered
