Dear Survey Participant,

I am a graduate student at Canisius College working on Master of Science Degree in Communication &
Leadership. I am requesting your participation in a study that I am completing for my final project.

My study seeks to explore consumer decision making related to the field of Marketing.

Your participation is completely voluntary and by completing and returning the survey you have shown that you agree to participate in the study.

Your responses are completely anonymous, and you may decide to stop taking the survey at any time.

If you have any questions or concerns about completing the survey or being a part of the study, you may contact me at If you have questions about your rights as a research subject, please contact Dr. Michael Dolan, Director of Institutional Research, at

Thank you for your participation in this study!


Lauren O. Hackford