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1. This survey is being conducted by Adler Weiner Research in order to determine your eligibility for a focus group or interview about which you have been contacted. At no point are your individual answers ever sold or shared with our clients (aggregate data or anonymized summaries of the overall survey information may possibly be shared with our clients, however). This survey serves solely as a means for screening. Once the project has been completed this data will be deleted.  For more information please see:
Right to Opt-Out Info
Financial Incentive Info
Adler Weiner Privacy Policy (Required.)

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2. CONTACT INFO Please provide the following: (Required.)

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3. Please list the Year, Make, and Model for all vehicles currently in your household. (Required.)

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4. What is the year, make, model and trim of the vehicle you drive most often? (Required.)

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5. Were you the person most responsible or equally responsible for the decision to purchase this vehicle? (Required.)

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6. Are you the principal driver of this vehicle? In other words, is this the vehicle that you drive at least 50% of the time? (Required.)

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7. How was the vehicle you drive most often purchased? (Required.)

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8. Do you have a valid driver's license? (Required.)

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9. What type of engine does your vehicle have?

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10. Are you currently:

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11. In what type of business are you and any other adult members of your household employed? (Required.)

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12. What is/was your specific occupation? Please include job title and industry.

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13. What vehicle did you drive prior to your current vehicle?

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14. When do you think you will be ready to purchase or lease your next new, PREMIUM vehicle to replace your current vehicle?

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15. If you were to purchase a new vehicle tomorrow, what vehicle would you choose?

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16. How likely you would be to consider purchasing or leasing each of the following types of vehicles for your next new vehicle? (Required.)

  Definitely would NOT consider Probably would NOT consider Might or might not consider Probably would consider Definitely would consider
Premium Car (e.g Audi A4, BMW 4-Series, Lexus ES)
Small Premium SUV (e.g Audi Q3, Lincoln Corsair, Lexus NX, Cadillac XT4)
Medium Premium SUV (e.g. Acura RDX, Cadillac XT5, BMW X3)
Large Premium Crossover/SUV (e.g. Infiniti QX60, Land Rover Discovery, Tesla Model X)

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17. Thinking about the next new vehicle you may purchase or lease, how likely would you be to consider each of the following vehicle brands? (Required.)

  Definitely would NOT consider Probably would NOT consider Might or might not consider Probably would consider Definitely would consider
Audi
Cadillac
Lincoln
Mercedes Benz

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18. What type of shopping actions have you conducted for your next vehicle consideration?

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19. When shopping for your next vehicle, how much do you intend to spend? (Required.)

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20. How likely are you to consider the following powertrains for your next vehicle? (Required.)

  Definitely would NOT consider Probably would NOT consider Might or might not consider Probably would consider Definitely would consider
Gasoline-only engine
Diesel engine
Hybrid electric engine (gas + electric motor)
Plug-in hybrid electric engine or PHEV (electric battery is primary, with gas hybrid back-up)
All-electric engine or BEV (with no gas/diesel back-up)

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21. For each statement, rank 1 to 9. The following is a list of things that some people look for or want out of life. Sometimes you find that you have to give up a little of something important because something else is most important to you. Please review the list carefully and then rank each thing on how important it is to your daily life. The items should be ranked where 1 is the most important to you, and 9 is the least important to you.

  1 - Most Important 2 3 4 5 6 7 8 9 - Least Important
Sense of belonging (to be accepted and needed by our family, friends, and community
Excitement (to experience stimulation and thrills)
Warm relationships with others (to have close companionships and intimate friendships)
Self-fulfillment (to find peace of mind and to make the best use of your talents)
Being well-respected (to be admired by others and to receive recognition)
Fun and enjoyment in life (to lead pleasurable, happy life)
Security (to be safe and protected from misfortune and attack)
Self-respect (to be proud of yourself and confident with who you are)
A sense of accomplishment (to succeed at what you want to do)

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22. What is your gender? (Required.)

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23. What is your age? (Required.)

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24. What is your marital status? (Required.)

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25. What is your total household income from all sources before taxes? (Required.)

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26. Do you have any children? (Required.)

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27. If you answered YES to the above, please indicate the gender and ages of your children:

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28. What is the highest level of education you have completed to date? (Required.)

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29. Are you of Hispanic, Latino, or Spanish Origin? (Required.)

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30. If yes, what is/are your country(ies) of Hispanic Heritage?

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31. What is your ethnic background? (Required.)

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32. When was the last time you participated in a market research survey about vehicles, such as a focus group, in-home interview, or vehicle clinic? (Required.)

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33. Finally, in your own words, please tell me what is the one thing you love the most about your current vehicle? Be specific as possible.

Thank you so much for completing this survey and expressing your interest in this research opportunity.  We will review your answers and our recruitment team will contact you if you are a match for the project. 
Please note, you must be contacted and confirmed by a recruiter to participate; filling out this survey does not guarantee your participation.   Unfortunately, due to the volume of responses we receive, if you do not qualify or if the project is already full, you may not be contacted.

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