Ben Dahl & Logan Young - Expert Session OK Question Title * 1. What is the most optimal way to tell a story? Narration Video Writing Ads OK Question Title * 2. What is the bologna principle? Asking clients out to lunch Disguising something inside something appealing A type of ad campaign based off a bologna company A campaign that lies to its customers OK Question Title * 3. What is step two of creating a one minute video? Hook Solution Pain Call to action OK Question Title * 4. When does the hook happen in a one minute video? 0-10 seconds 0-15 seconds 0-8 seconds 0-3 seconds OK Question Title * 5. On Facebook what is the average video watch time? 1 minute 6 seconds 23 seconds 3 seconds OK Question Title * 6. Fill in the blank: “ Facebook is a ________ to play game” Pay Stay Watch Film OK Question Title * 7. What are the three buckets you should put your 1-minute videos into? Why, how, what High production value, low production value, quick Who, what, when Quick, slow, just right OK Question Title * 8. True or False: You should not tell a story when you are creating a why video. True False OK Question Title * 9. Why, how, and what can also be categorized as: Objective SMART goal Potential Benchmark OK Question Title * 10. True or False: Tagging others in your one minute videos is a good way to build relationships True False OK DONE