Skip to content
TheWrap Reader Questionnaire
*
1.
What is your name?
(Required.)
*
2.
What is your email?
(Required.)
3.
How often do you read/watch TheWrap content?
Multiple times per day
Daily
2-4 times per week
Weekly
Less than weekly
Less than monthly
4.
Where do you usually read/watch TheWrap?
Email newsletter
TheWrap website on desktop
TheWrap website on mobile
Social (X/Twitter, LinkedIn, etc.)
Social video (Instagram, TikTok, YouTube etc.)
Someone forwards it to me
Other (please specify)
5.
What best describes your primary role/function?
PR / Communications
Executive / Leadership (VP+)
Agent / Manager
Legal
Finance / Strategy / Business
Production / Development / Producer
Director
Writer
Actor / On-camera talent
Marketing / Partnerships
Distributor / Sales
Media / Journalism
Academia / Education
Guild / Association / Nonprofit
Technical / Craft / Dept Head
Creator / Digital-first / Influencer
Other (please specify)
6.
What is your seniority level?
C-level / Partner / Founder
EVP / SVP / VP
Head of Dept / Director
Manager / Lead
Individual contributor
Student / early-career
Prefer not to say
7.
What type of organization do you work in?
Studio / Streamer / Network
Production company
Agency / Management
PR firm
Law firm
Finance / investor / advisory
Brand / advertising / marketing services
Tech platform / creator tools
Media company / publisher
Education / research
Nonprofit / guild / association
Other (please specify)
8.
What area(s) do you work in most?
Film
TV
Streaming
Awards
Business/deals
Marketing/PR
Labor/guilds
Tech/AI
Creator economy / digital video
International markets
Other (please specify)
9.
Where are you based?
U.S. - West
U.S. - East
U.S. - Central / Mountain
Canada
U.K./Ireland
Europe (non-U.K.)
APAC
LatAm
Other (please specify)
10.
Which statement best describes how you use entertainment business news?
I use it to make/influence business decisions (deals, client messaging, executive strategy)
I use it to guide career/project decisions (pipelines, hiring, staffing, greenlights)
I use it to learn the industry / follow insider news
11.
What are the top 3 things you want TheWrap to help you do? (Pick 3)
Stay ahead of deal news and competitive moves
Track who’s staffing up / hiring / layoffs
Understand strategy at studios/streamers (what’s getting greenlit and why)
Get analysis/explainers that save me time
Prepare for client / executive conversations
Find opportunities (jobs, projects, partners, reps)
Follow awards (campaigns, trends, predictions)
Track creator economy/platform shifts
Other (please specify)
12.
Which coverage areas are most valuable to you? (Pick up to 5)
Breaking news
Deals and deal analysis
Business strategy and executive moves
Box office / ratings / performance context
Streaming economics and trends
Labor/guilds/regulation
Awards
Technology/AI
Creator economy
International industry coverage
13.
What format is most useful?
Fast headlines + key bullets (so I can act quickly)
A daily briefing (curated summary)
Deep dives / investigations
Data/graphics dashboards
Interviews / Q&As
Audio/video
*
14.
If TheWrap could send you one thing that would make it indispensable, what would it be?
(Required.)
15.
What’s your relationship with TheWrap today?
I’m a paying subscriber
I’m not paying but I receive newsletters
I’m not paying and I don’t receive newsletters (I just visit/read occasionally)
I used to pay, but cancelled
