TheWrap Reader Questionnaire Question Title * 1. What is your name? Question Title * 2. What is your email? Question Title * 3. How often do you read/watch TheWrap content? Multiple times per day Daily 2-4 times per week Weekly Less than weekly Less than monthly Question Title * 4. Where do you usually read/watch TheWrap? Email newsletter TheWrap website on desktop TheWrap website on mobile Social (X/Twitter, LinkedIn, etc.) Social video (Instagram, TikTok, YouTube etc.) Someone forwards it to me Other (please specify) Question Title * 5. What best describes your primary role/function? PR / Communications Executive / Leadership (VP+) Agent / Manager Legal Finance / Strategy / Business Production / Development / Producer Director Writer Actor / On-camera talent Marketing / Partnerships Distributor / Sales Media / Journalism Academia / Education Guild / Association / Nonprofit Technical / Craft / Dept Head Creator / Digital-first / Influencer Other (please specify) Question Title * 6. What is your seniority level? C-level / Partner / Founder EVP / SVP / VP Head of Dept / Director Manager / Lead Individual contributor Student / early-career Prefer not to say Question Title * 7. What type of organization do you work in? Studio / Streamer / Network Production company Agency / Management PR firm Law firm Finance / investor / advisory Brand / advertising / marketing services Tech platform / creator tools Media company / publisher Education / research Nonprofit / guild / association Other (please specify) Question Title * 8. What area(s) do you work in most? Film TV Streaming Awards Business/deals Marketing/PR Labor/guilds Tech/AI Creator economy / digital video International markets Other (please specify) Question Title * 9. Where are you based? U.S. - West U.S. - East U.S. - Central / Mountain Canada U.K./Ireland Europe (non-U.K.) APAC LatAm Other (please specify) Question Title * 10. Which statement best describes how you use entertainment business news? I use it to make/influence business decisions (deals, client messaging, executive strategy) I use it to guide career/project decisions (pipelines, hiring, staffing, greenlights) I use it to learn the industry / follow insider news Question Title * 11. What are the top 3 things you want TheWrap to help you do? (Pick 3) Stay ahead of deal news and competitive moves Track who’s staffing up / hiring / layoffs Understand strategy at studios/streamers (what’s getting greenlit and why) Get analysis/explainers that save me time Prepare for client / executive conversations Find opportunities (jobs, projects, partners, reps) Follow awards (campaigns, trends, predictions) Track creator economy/platform shifts Other (please specify) Question Title * 12. Which coverage areas are most valuable to you? (Pick up to 5) Breaking news Deals and deal analysis Business strategy and executive moves Box office / ratings / performance context Streaming economics and trends Labor/guilds/regulation Awards Technology/AI Creator economy International industry coverage Question Title * 13. What format is most useful? Fast headlines + key bullets (so I can act quickly) A daily briefing (curated summary) Deep dives / investigations Data/graphics dashboards Interviews / Q&As Audio/video Question Title * 14. If TheWrap could send you one thing that would make it indispensable, what would it be? Question Title * 15. What’s your relationship with TheWrap today? I’m a paying subscriber I’m not paying but I receive newsletters I’m not paying and I don’t receive newsletters (I just visit/read occasionally) I used to pay, but cancelled Next