Erin McCoy - Visual Content Marketing for Beginners

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* 1. What is Killer Visual Strategies known for?

Killer is the leading visual communication agency in the United States.

Killer is the leading content strategy agency in the United States.

Killer is one of the most successful Inc. 5000 companies in the world.

Killer’s CEO gives amazing speeches.

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* 2. Who is NOT a client of Killer Communications?

Bluetooth

Sesame Street

JP Morgan

REI

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* 3. According to Erin McCoy, the number of visual messages the human eye can register per hour is ________.

15,000

36,000

60,000

5,000

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* 4. True or False: Although traditional formats are still widely preferred, visual content is becoming more and more popular.

True

False

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* 5. True or False: Although quantity is not enough, quantity still trumps quality.

True

False

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* 6. Which of these statements is NOT mentioned in this expert session?

In 2018 original, custom graphics drove 3.3x more engagement than stock photography.

35% of marketers still use stock photos.

77% of B2B marketers use visual content to nurture their audiences.

Generation Z watches an average of 68 videos every day.

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* 7. According to this expert session, what is the advantage of using video for businesses?

Video content makes it easier to convey a message to the viewer.

Video allows businesses to give consumers more information in a shorter amount of time.

Video allows businesses to gain higher conversions.

Video opens new methods to test consumer behavior.

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* 8. Interactive content is more effective than static content when it comes to ________.

Grabbing the attention of consumers

Making consumers make faster decisions

Adding visual understanding

Keeping consumers on a landing page

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* 9. True or False: Brand posts that included images earned 87 percent of all engagements.

True

False

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* 10. Tweets with images earn up to ________.

18 percent more views

89 percent more favorites

25 percent more retweets

75 percent more likes