Scott Paul - Expert Session

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* 1. According to Scott Paul, what is a major problem with influencer marketing from a brand’s perspective?

They have to pay a lot of money to get influencers

They can’t find influencers with large followings

They struggle to identify which influencers actually use their products

They don’t see the value in influencer marketing

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* 2. What issue did Scott Paul have while running an influencer marketing campaign for Sprint?

The influencers wouldn't talk about the product

It took a long time to build the reputations of the influencers

The influencers were caught talking poorly about Sprint

The influencers didn’t use Sprint phones

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* 3. True or False: To be considered an influencer you have to have a minimum of 100k followers.

True

False

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* 4. True or False: The number one way to make money from an influencer marketing campaign is to use professional influencers.

True

False

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* 5. True or False: It can be absolutely free to start running an influencer marketing campaign.

True

False

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* 6. Which KPIs did Hulu want to focus their influencer marketing campaign on?

Brand lift and awareness

Social mentions

Post Engagement

ROI

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* 7. Influencer marketing should be considered a ________.

Short term strategy

Long term strategy

Strategy you use when revenues are high

Strategy you use when revenues are low

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* 8. Scott Paul suggests if you are going to try to make a personal brand you should ________.

Post very frequently

Only post if you are getting paid

Create two separate accounts

Follow similar creators

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* 9. What does it mean to be on brand?

Posting authentic content that stays on your personal brand theme

Highlighting brands in your social posts and tagging them when possible

Posting on brands’ social accounts

Following up frequently with brands about getting free swag

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* 10. The market for influencers is ________.

Growing

Saturated

A safe bet

Going to be worth lots of money