Screen Reader Mode Icon Check SCREEN READER MODE to make this survey compatible with screen readers. Consumer Products Question Title * 1. What is your gender? Male Female OK Question Title * 2. What is your age? OK Question Title * 3. What your current marital status is? Are you? Married Single Widowed Divorced Separated Living with significant other as married OK Question Title * 4. Do you have any children under age 18 living in the household? Yes No OK Question Title * 5. Would you say you live in an? Urban area (a city or metropolitan area) Suburban area (a residential area on the outskirts of a city) Rural area (away from the city or metropolitan area) OK Question Title * 6. Which of the following best describes your current household situation? Would you say that you, yourself, live in? A detached house that you own A detached house that you rent A townhouse/condo that you own A townhouse/condo that you rent An apartment that you own An apartment that you rent Currently staying with friend/family member A dormitory OK Question Title * 7. What is your current employment status? Are you? A full-time employee Working part-time Laid-off / looking for work A stay-at-home parent Retired Student OK Question Title * 8. What level of education have you, yourself, completed? Attended high school, but did not graduate High school graduate Completed some college Graduate of a 2 - year college Graduate of a 4 - year college Post graduate/study/degree OK Question Title * 9. Please tell me to what degree you, yourself, participate in choosing/purchasing the groceries in your household. Would you say you? Almost always make grocery purchase decisions for the household Share about equally the responsibility of grocery purchase decisions for the household Sometimes make grocery purchase decisions for the household Rarely or never make grocery purchase decisions for the household OK Question Title * 10. Which of the following brands have you used in the past three months? Amazon Android Baked Lay’s CoverGirl Cheetos Flamin Hot Vans Cheetos Cheez It Nintendo Doritos Old Spice Fritos Chick-fil-A Starbucks Garden of Eatin’ Walmart Google Hulu Apple PlayStation Kettle Brand Old Navy Late July Nike Lay’s Potato Chips Adidas Munchies Under Armour Netflix Rold Gold pretzels Snapchat Smartfood Stacy’s SunChips Tostitos OK Question Title * 11. Please tell me which ONE statement best describes you I am passionate about living my purpose. I constantly seek to empower others and create a sense of wellbeing in my life I am a go-getter, making my way professionally and starting to make lifestyle choices that fit with more of an “adult” lifestyle. My life is busy and active –so finding balance is important to me and I seek ways to find it throughout my day I work hard, so I feel I deserve to treat myself – doesn’t have to be something big to feel gratifying. Money can be tight, but I still find ways to indulge in my passions because I have earned it I feel torn between who I want to be and who I’m supposed to be, so I’m looking for experiences that help define myself and realize my potential. I embrace risk, but still want comfort and familiarity. In all that I do, I strive to live in the moment and live life to its fullest OK Question Title * 12. Thinking about new technology (e.g. smartphones, tablets, wearables, apps, etc.) which of the following statements would you say best describes you? Would you say you Like to keep one step ahead of what’s going on Are usually one of the first to know what’s new Usually rely on your friends and colleagues to keep you informed of what’s going on Take awhile to get into new trends OK Question Title * 13. Which of the following activities, do you, yourself take part in on a regular basis? Online Shopping, e.g. Amazon, Ebay, Target Online, etc Paying bills online, e.g. Phone payments, Rent, Electric, etc Posting on social media, e.g. Facebook, Instagram, Twitter, etc Streaming services, e.g Netflix, Hulu, Amazon Prime, HBO GO, etc None of the above OK Question Title * 14. What are the top 3-5 social media sites you use on a regular basis? Media #1 Media #2 Media #3 Media #4 Media #5 OK Question Title * 15. Please tell me which of the following products, if any, you, yourself, currently own. Please only mention products of which you are the primary user Products Currently Owned Actively Used on a Daily Basis iPhone iPhone Products Currently Owned iPhone Actively Used on a Daily Basis Android smartphone Android smartphone Products Currently Owned Android smartphone Actively Used on a Daily Basis Other smartphone Other smartphone Products Currently Owned Other smartphone Actively Used on a Daily Basis Fitness tracking device, e.g. Fitbit, Jawbone, etc. Fitness tracking device, e.g. Fitbit, Jawbone, etc. Products Currently Owned Fitness tracking device, e.g. Fitbit, Jawbone, etc. Actively Used on a Daily Basis Smartwatch, e.g. Sony, Samsung, etc. Smartwatch, e.g. Sony, Samsung, etc. Products Currently Owned Smartwatch, e.g. Sony, Samsung, etc. Actively Used on a Daily Basis Smart TV Smart TV Products Currently Owned Smart TV Actively Used on a Daily Basis Alexa, Google Home, Amazon Echo or similar Alexa, Google Home, Amazon Echo or similar Products Currently Owned Alexa, Google Home, Amazon Echo or similar Actively Used on a Daily Basis Other Other Products Currently Owned Other Actively Used on a Daily Basis None of the above None of the above Products Currently Owned None of the above Actively Used on a Daily Basis OK Question Title * 16. Which of the following best describes your ethnic or racial background or heritage? White or Caucasian Hispanic or Latino Black or African American Asian or Asian American Arab, Middle Eastern Native American OK Question Title * 17. Which of the following best describes your total yearly household income? Less than $50,000 $50,000 - 59,999 $60,000 – 75,000 More than $75,000 OK Question Title * 18. Participation in this assignment does require you to talk one on one with our moderator via webcam. Do you feel comfortable with this format? Yes No OK Question Title * 19. To participate in this assignment, you will need access to a working computer with reliable high-speed internet. Ideally, we would like for you to have a wired (not Wi-Fi) DSL or cable connection to use with our platform. Do you have a computer with internet access and a wired connection available for this project? Yes No OK Question Title * 20. To participate in this assignment, you will also need access to a webcam camera with a resolution of HD 720p/5MP (or higher). Do you have a webcam available for this project? Yes No OK Question Title * 21. Prior to the interview, we ask that you submit a quick 1-min selfie video, describing a little about yourself and your passions. Will you be able to do this prior to your scheduled interview? Yes No OK Question Title * 22. What internet browser do, you, yourself, use? Firefox Microsoft Explorer 8+ Google Chrome Safari OK Question Title * 23. What is contact info? Name City/Town State/Province -- select state -- AL AlabamaAK AlaskaAS American SamoaAZ ArizonaAR ArkansasCA CaliforniaCO ColoradoCT ConnecticutDE DelawareDC District of ColumbiaFM Federated States of MicronesiaFL FloridaGA GeorgiaGU GuamHI HawaiiID IdahoIL IllinoisIN IndianaIA IowaKS KansasKY KentuckyLA LouisianaME MaineMH Marshall IslandsMD MarylandMA MassachusettsMI MichiganMN MinnesotaMS MississippiMO MissouriMT MontanaNE NebraskaNV NevadaNH New HampshireNJ New JerseyNM New MexicoNY New YorkNC North CarolinaND North DakotaMP Northern Mariana IslandsOH OhioOK OklahomaOR OregonPW PalauPA PennsylvaniaPR Puerto RicoRI Rhode IslandSC South CarolinaSD South DakotaTN TennesseeTX TexasUT UtahVT VermontVI Virgin IslandsVA VirginiaWA WashingtonWV West VirginiaWI WisconsinWY Wyoming Email Address Phone Number OK DONE