Online Interview on 'Alcoholic Beverages'

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* 1. Please provide the following information so that we may contact you:

Name

City/Town

State/Province

ZIP/Postal Code

Email Address

Phone Number

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* 2. What is your age?

17 or under

18-20

21-25

26-29

30-35

36-40

41-45

46-49

50-55

56-60

61-65

66-70

70 or older

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* 3. What is your gender?

Male

Female

Non-Binary/Non-gender conforming

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* 4. When was the last market research study you participated in?

What were the topics of any studies you participated in?

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* 5. How many studies have you participated in the last 3 years, if any?

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* 6. Have you, or has any member of your immediate family, or a close friend, now or in the past 2 years, worked for, or had any special knowledge of any of the following types of businesses?

… an advertising or public relations firm?

… a marketing or marketing research firm or department?

… any kind of media company—like a TV or radio station or newspaper?

… journalism?

… as a consultant of any kind, in the marketing, market research, advertising, graphic/web design, alcohol or beverage industry?

… a company that manufactures, sells, or distributes beer, liquor, or wine?

… a store that sells liquor, wine, or beer?

… a bar or restaurant that sells liquor, wine, or beer?

None of the above

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* 7. Which best describes your education/employment status?

Full-time student

Part-time student

Work full-time (35 or more hours/week)

Work part-time (less than 35 hours/week)

Stay at home parent

Retired

Neither work nor attend school

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* 8. What is your occupation/industry?

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* 9. What is your total annual household income?

Less than $50,000

$50,000 - $54,999

$55,000 - $59,999

$60,000 - $89,999

$90,000 - $99,999

$100,000 - $124,999

$125,000 and above

Refused

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* 10. What is the highest level of education you have completed?

Some high school

High school graduate

Some college / university

College / university graduate

Some post grad/ post grad degree

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* 11. Which best describes you?

Caucasian/White

African American/Black

LatinX or Hispanic

Asian American (South Asian, East Asian, etc.)

American Indian or Alaska Native

Native Hawaiian or Pacific Islander

Other (please specify)

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* 12. Which of the following beverages have you consumed in the past 4 weeks? Select all that apply...

Tea

Coffee

Bottled Water

Alcoholic beverages

Carbonated soft drinks

None of the above

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* 13. You mentioned you drink alcoholic beverages. When it comes to purchasing alcohol for in-home and out of home (restaurant, bar, etc) consumption, who is responsible for selecting the specific brands?

Myself

Share equally

Someone else

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* 14. Which of the following types of alcohol, if any,
have you consumed in the past 4 weeks, and how often?

	Daily	4-6x week	2-3x week	1x week	Not in past 4 weeks
Beer	Beer Daily	Beer 4-6x week	Beer 2-3x week	Beer 1x week	Beer Not in past 4 weeks
Wine	Wine Daily	Wine 4-6x week	Wine 2-3x week	Wine 1x week	Wine Not in past 4 weeks
Hard cider	Hard cider Daily	Hard cider 4-6x week	Hard cider 2-3x week	Hard cider 1x week	Hard cider Not in past 4 weeks
Hard seltzer	Hard seltzer Daily	Hard seltzer 4-6x week	Hard seltzer 2-3x week	Hard seltzer 1x week	Hard seltzer Not in past 4 weeks
Flavored Malt Beverages	Flavored Malt Beverages Daily	Flavored Malt Beverages 4-6x week	Flavored Malt Beverages 2-3x week	Flavored Malt Beverages 1x week	Flavored Malt Beverages Not in past 4 weeks
Whiskey	Whiskey Daily	Whiskey 4-6x week	Whiskey 2-3x week	Whiskey 1x week	Whiskey Not in past 4 weeks
Flavored whiskey	Flavored whiskey Daily	Flavored whiskey 4-6x week	Flavored whiskey 2-3x week	Flavored whiskey 1x week	Flavored whiskey Not in past 4 weeks
Vodka	Vodka Daily	Vodka 4-6x week	Vodka 2-3x week	Vodka 1x week	Vodka Not in past 4 weeks
Flavored vodka	Flavored vodka Daily	Flavored vodka 4-6x week	Flavored vodka 2-3x week	Flavored vodka 1x week	Flavored vodka Not in past 4 weeks
Tequila	Tequila Daily	Tequila 4-6x week	Tequila 2-3x week	Tequila 1x week	Tequila Not in past 4 weeks
Flavored tequila	Flavored tequila Daily	Flavored tequila 4-6x week	Flavored tequila 2-3x week	Flavored tequila 1x week	Flavored tequila Not in past 4 weeks
Gin	Gin Daily	Gin 4-6x week	Gin 2-3x week	Gin 1x week	Gin Not in past 4 weeks
Flavored Gin	Flavored Gin Daily	Flavored Gin 4-6x week	Flavored Gin 2-3x week	Flavored Gin 1x week	Flavored Gin Not in past 4 weeks
Rum	Rum Daily	Rum 4-6x week	Rum 2-3x week	Rum 1x week	Rum Not in past 4 weeks
Flavored rum	Flavored rum Daily	Flavored rum 4-6x week	Flavored rum 2-3x week	Flavored rum 1x week	Flavored rum Not in past 4 weeks
Cordials/liqueurs	Cordials/liqueurs Daily	Cordials/liqueurs 4-6x week	Cordials/liqueurs 2-3x week	Cordials/liqueurs 1x week	Cordials/liqueurs Not in past 4 weeks

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* 15. Which, if any, would you NOT consider consuming in the future?

Beer

Wine

Hard cider

Hard seltzer

Flavored Malt Beverages

Whiskey

Flavored whiskey

Vodka

Flavored vodka

Tequila

Flavored tequila

Gin

Flavored Gin

Rum

Flavored rum

Cordials/liqueurs

Open to all

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* 16. Which of the following brands of flavored whisky, vodka, and cordials/liqueurs, if any, have you heard of? Select all that apply....

Buchanan’s Pineapple

Crown Royal Flavors (e.g. Apple, Peach, Vanilla, Salted Caramel)

Fireball

Jack Daniel’s Flavors (e.g. Tennessee Honey)

Jameson Flavors (e.g. Orange Whiskey)

Jim Beam Flavors (e.g. Apple, Orange, Peach, Vanilla)

Ole Smokey Moonshine

Sheep Dog Peanut Butter Whiskey

Skrewball Peanut Butter Whiskey

Absolut Flavors (e.g. Wild Berri, Raspberri, Mandrin, Lime)

Bailey’s

Kahlua

Malibu

New Amsterdam Flavors (e.g. Watermelon, Grapefruit, Peach, Pineapple)

Pinnacle Flavors (e.g. Citrus, Raspberry, Pineapple, Cucumber)

Smirnoff (e.g. Spicy Tamarind, Pink Lemonade, Peach Lemonade)

RumChata

None of the above

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* 17. IF YOU DRINK FLAVORED ALCOHOL: Which of the following brands have you consumed in the past 4 weeks, and how often, if any?

	Daily	4-6x week	2-3x week	1x week	Not in past 4 weeks	Never Had
Buchanan’s Pineapple	Buchanan’s Pineapple Daily	Buchanan’s Pineapple 4-6x week	Buchanan’s Pineapple 2-3x week	Buchanan’s Pineapple 1x week	Buchanan’s Pineapple Not in past 4 weeks	Buchanan’s Pineapple Never Had
Crown Royal Flavors (e.g. Apple, Peach, Vanilla, Salted Caramel)	Crown Royal Flavors (e.g. Apple, Peach, Vanilla, Salted Caramel) Daily	Crown Royal Flavors (e.g. Apple, Peach, Vanilla, Salted Caramel) 4-6x week	Crown Royal Flavors (e.g. Apple, Peach, Vanilla, Salted Caramel) 2-3x week	Crown Royal Flavors (e.g. Apple, Peach, Vanilla, Salted Caramel) 1x week	Crown Royal Flavors (e.g. Apple, Peach, Vanilla, Salted Caramel) Not in past 4 weeks	Crown Royal Flavors (e.g. Apple, Peach, Vanilla, Salted Caramel) Never Had
Fireball	Fireball Daily	Fireball 4-6x week	Fireball 2-3x week	Fireball 1x week	Fireball Not in past 4 weeks	Fireball Never Had
Jack Daniel’s Flavors (e.g. Tennessee Honey)	Jack Daniel’s Flavors (e.g. Tennessee Honey) Daily	Jack Daniel’s Flavors (e.g. Tennessee Honey) 4-6x week	Jack Daniel’s Flavors (e.g. Tennessee Honey) 2-3x week	Jack Daniel’s Flavors (e.g. Tennessee Honey) 1x week	Jack Daniel’s Flavors (e.g. Tennessee Honey) Not in past 4 weeks	Jack Daniel’s Flavors (e.g. Tennessee Honey) Never Had
Jameson Flavors (e.g. Orange Whiskey)	Jameson Flavors (e.g. Orange Whiskey) Daily	Jameson Flavors (e.g. Orange Whiskey) 4-6x week	Jameson Flavors (e.g. Orange Whiskey) 2-3x week	Jameson Flavors (e.g. Orange Whiskey) 1x week	Jameson Flavors (e.g. Orange Whiskey) Not in past 4 weeks	Jameson Flavors (e.g. Orange Whiskey) Never Had
Jim Beam Flavors (e.g. Apple, Orange, Peach, Vanilla)	Jim Beam Flavors (e.g. Apple, Orange, Peach, Vanilla) Daily	Jim Beam Flavors (e.g. Apple, Orange, Peach, Vanilla) 4-6x week	Jim Beam Flavors (e.g. Apple, Orange, Peach, Vanilla) 2-3x week	Jim Beam Flavors (e.g. Apple, Orange, Peach, Vanilla) 1x week	Jim Beam Flavors (e.g. Apple, Orange, Peach, Vanilla) Not in past 4 weeks	Jim Beam Flavors (e.g. Apple, Orange, Peach, Vanilla) Never Had
Ole Smokey Moonshine	Ole Smokey Moonshine Daily	Ole Smokey Moonshine 4-6x week	Ole Smokey Moonshine 2-3x week	Ole Smokey Moonshine 1x week	Ole Smokey Moonshine Not in past 4 weeks	Ole Smokey Moonshine Never Had
Sheep Dog Peanut Butter Whiskey	Sheep Dog Peanut Butter Whiskey Daily	Sheep Dog Peanut Butter Whiskey 4-6x week	Sheep Dog Peanut Butter Whiskey 2-3x week	Sheep Dog Peanut Butter Whiskey 1x week	Sheep Dog Peanut Butter Whiskey Not in past 4 weeks	Sheep Dog Peanut Butter Whiskey Never Had
Skrewball Peanut Butter Whiskey	Skrewball Peanut Butter Whiskey Daily	Skrewball Peanut Butter Whiskey 4-6x week	Skrewball Peanut Butter Whiskey 2-3x week	Skrewball Peanut Butter Whiskey 1x week	Skrewball Peanut Butter Whiskey Not in past 4 weeks	Skrewball Peanut Butter Whiskey Never Had
Absolut Flavors (e.g. Wild Berri, Raspberri, Mandrin, Lime)	Absolut Flavors (e.g. Wild Berri, Raspberri, Mandrin, Lime) Daily	Absolut Flavors (e.g. Wild Berri, Raspberri, Mandrin, Lime) 4-6x week	Absolut Flavors (e.g. Wild Berri, Raspberri, Mandrin, Lime) 2-3x week	Absolut Flavors (e.g. Wild Berri, Raspberri, Mandrin, Lime) 1x week	Absolut Flavors (e.g. Wild Berri, Raspberri, Mandrin, Lime) Not in past 4 weeks	Absolut Flavors (e.g. Wild Berri, Raspberri, Mandrin, Lime) Never Had
Bailey’s	Bailey’s Daily	Bailey’s 4-6x week	Bailey’s 2-3x week	Bailey’s 1x week	Bailey’s Not in past 4 weeks	Bailey’s Never Had
Kahlua	Kahlua Daily	Kahlua 4-6x week	Kahlua 2-3x week	Kahlua 1x week	Kahlua Not in past 4 weeks	Kahlua Never Had
Malibu	Malibu Daily	Malibu 4-6x week	Malibu 2-3x week	Malibu 1x week	Malibu Not in past 4 weeks	Malibu Never Had
New Amsterdam Flavors (e.g. Watermelon, Grapefruit, Peach, Pineapple)	New Amsterdam Flavors (e.g. Watermelon, Grapefruit, Peach, Pineapple) Daily	New Amsterdam Flavors (e.g. Watermelon, Grapefruit, Peach, Pineapple) 4-6x week	New Amsterdam Flavors (e.g. Watermelon, Grapefruit, Peach, Pineapple) 2-3x week	New Amsterdam Flavors (e.g. Watermelon, Grapefruit, Peach, Pineapple) 1x week	New Amsterdam Flavors (e.g. Watermelon, Grapefruit, Peach, Pineapple) Not in past 4 weeks	New Amsterdam Flavors (e.g. Watermelon, Grapefruit, Peach, Pineapple) Never Had
Pinnacle Flavors (e.g. Citrus, Raspberry, Pineapple, Cucumber)	Pinnacle Flavors (e.g. Citrus, Raspberry, Pineapple, Cucumber) Daily	Pinnacle Flavors (e.g. Citrus, Raspberry, Pineapple, Cucumber) 4-6x week	Pinnacle Flavors (e.g. Citrus, Raspberry, Pineapple, Cucumber) 2-3x week	Pinnacle Flavors (e.g. Citrus, Raspberry, Pineapple, Cucumber) 1x week	Pinnacle Flavors (e.g. Citrus, Raspberry, Pineapple, Cucumber) Not in past 4 weeks	Pinnacle Flavors (e.g. Citrus, Raspberry, Pineapple, Cucumber) Never Had
Smirnoff (e.g. Spicy Tamarind, Pink Lemonade, Peach Lemonade)	Smirnoff (e.g. Spicy Tamarind, Pink Lemonade, Peach Lemonade) Daily	Smirnoff (e.g. Spicy Tamarind, Pink Lemonade, Peach Lemonade) 4-6x week	Smirnoff (e.g. Spicy Tamarind, Pink Lemonade, Peach Lemonade) 2-3x week	Smirnoff (e.g. Spicy Tamarind, Pink Lemonade, Peach Lemonade) 1x week	Smirnoff (e.g. Spicy Tamarind, Pink Lemonade, Peach Lemonade) Not in past 4 weeks	Smirnoff (e.g. Spicy Tamarind, Pink Lemonade, Peach Lemonade) Never Had
RumChata	RumChata Daily	RumChata 4-6x week	RumChata 2-3x week	RumChata 1x week	RumChata Not in past 4 weeks	RumChata Never Had
None of the above	None of the above Daily	None of the above 4-6x week	None of the above 2-3x week	None of the above 1x week	None of the above Not in past 4 weeks	None of the above Never Had

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* 18. Which of the above brands of flavored alcohol, if any, would you NEVER consider consuming in the future?

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* 19. IF YOU DRINK FLAVORED WHISKY:

Please indicate how you feel about the following brands of flavored whisky (only answer for the ones you drink)?

IF YOU DON'T, PLEASE SKIP TO NEXT QUESTION!

	It’s my favorite flavored whiskey	It’s one of my favorite flavored whiskeys	I feel neutral about it	It’s one of my least favorite flavored whiskeys	It’s my least favorite flavored whiskey
Buchanan’s Pineapple	Buchanan’s Pineapple It’s my favorite flavored whiskey	Buchanan’s Pineapple It’s one of my favorite flavored whiskeys	Buchanan’s Pineapple I feel neutral about it	Buchanan’s Pineapple It’s one of my least favorite flavored whiskeys	Buchanan’s Pineapple It’s my least favorite flavored whiskey
Crown Royal Flavors (e.g. Apple, Peach, Vanilla, Salted Caramel)	Crown Royal Flavors (e.g. Apple, Peach, Vanilla, Salted Caramel) It’s my favorite flavored whiskey	Crown Royal Flavors (e.g. Apple, Peach, Vanilla, Salted Caramel) It’s one of my favorite flavored whiskeys	Crown Royal Flavors (e.g. Apple, Peach, Vanilla, Salted Caramel) I feel neutral about it	Crown Royal Flavors (e.g. Apple, Peach, Vanilla, Salted Caramel) It’s one of my least favorite flavored whiskeys	Crown Royal Flavors (e.g. Apple, Peach, Vanilla, Salted Caramel) It’s my least favorite flavored whiskey
Fireball	Fireball It’s my favorite flavored whiskey	Fireball It’s one of my favorite flavored whiskeys	Fireball I feel neutral about it	Fireball It’s one of my least favorite flavored whiskeys	Fireball It’s my least favorite flavored whiskey
Jack Daniel’s Flavors (e.g. Tennessee Honey)	Jack Daniel’s Flavors (e.g. Tennessee Honey) It’s my favorite flavored whiskey	Jack Daniel’s Flavors (e.g. Tennessee Honey) It’s one of my favorite flavored whiskeys	Jack Daniel’s Flavors (e.g. Tennessee Honey) I feel neutral about it	Jack Daniel’s Flavors (e.g. Tennessee Honey) It’s one of my least favorite flavored whiskeys	Jack Daniel’s Flavors (e.g. Tennessee Honey) It’s my least favorite flavored whiskey
Jameson Flavors (e.g. Orange Whiskey)	Jameson Flavors (e.g. Orange Whiskey) It’s my favorite flavored whiskey	Jameson Flavors (e.g. Orange Whiskey) It’s one of my favorite flavored whiskeys	Jameson Flavors (e.g. Orange Whiskey) I feel neutral about it	Jameson Flavors (e.g. Orange Whiskey) It’s one of my least favorite flavored whiskeys	Jameson Flavors (e.g. Orange Whiskey) It’s my least favorite flavored whiskey
Jim Beam Flavors (e.g. Apple, Orange, Peach, Vanilla)	Jim Beam Flavors (e.g. Apple, Orange, Peach, Vanilla) It’s my favorite flavored whiskey	Jim Beam Flavors (e.g. Apple, Orange, Peach, Vanilla) It’s one of my favorite flavored whiskeys	Jim Beam Flavors (e.g. Apple, Orange, Peach, Vanilla) I feel neutral about it	Jim Beam Flavors (e.g. Apple, Orange, Peach, Vanilla) It’s one of my least favorite flavored whiskeys	Jim Beam Flavors (e.g. Apple, Orange, Peach, Vanilla) It’s my least favorite flavored whiskey
Ole Smokey Moonshine	Ole Smokey Moonshine It’s my favorite flavored whiskey	Ole Smokey Moonshine It’s one of my favorite flavored whiskeys	Ole Smokey Moonshine I feel neutral about it	Ole Smokey Moonshine It’s one of my least favorite flavored whiskeys	Ole Smokey Moonshine It’s my least favorite flavored whiskey
Sheep Dog Peanut Butter Whiskey	Sheep Dog Peanut Butter Whiskey It’s my favorite flavored whiskey	Sheep Dog Peanut Butter Whiskey It’s one of my favorite flavored whiskeys	Sheep Dog Peanut Butter Whiskey I feel neutral about it	Sheep Dog Peanut Butter Whiskey It’s one of my least favorite flavored whiskeys	Sheep Dog Peanut Butter Whiskey It’s my least favorite flavored whiskey
Skrewball Peanut Butter Whiskey	Skrewball Peanut Butter Whiskey It’s my favorite flavored whiskey	Skrewball Peanut Butter Whiskey It’s one of my favorite flavored whiskeys	Skrewball Peanut Butter Whiskey I feel neutral about it	Skrewball Peanut Butter Whiskey It’s one of my least favorite flavored whiskeys	Skrewball Peanut Butter Whiskey It’s my least favorite flavored whiskey

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* 20. ONLY ANSWER IF YOU DRINK FLAVORED WHISKEY AND/OR FLAVORED VODKA!:

How do you tend to drink Flavored Whisky or Flavored Vodka?

As a shot

On the rocks/neat

In a cocktail

With a mixer

Other (please specify)

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* 21. Which of the following words best describes the type of drinks you enjoy? Select all that apply....

Bitter

Clean

Dry

Earthy

Floral

Fruity

Savory

Smokey

Sour

Spicy

Sweet

Woody

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* 22. My next question is somewhat different. Please tell me about your ideal night out with friends. What would you do? What would you drink? Where would you go?

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* 23. Do you acknowledge and consent to your interview being audio/video recorded for research purposes only?

Do you understand that you MUST fully participate in the online discussion in order to receive your payment?

In order to begin the online discussion on time we are asking all participants to LOGIN 15 minutes prior to the start time of the discussion and complete a technology check at least a day ahead of time. Will you complete a technology check the day before the online discussion time and arrive 15 minutes early?

I just want to confirm you have access to a computer with high-speed Internet connection at home?

No thanks

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* 24. Do you have access to and regularly use any of the following? Select all that apply...

• A laptop with a working webcam and microphone (must select for IDIs)

• A desktop with a working webcam and microphone (must select for IDIs)

• A smartphone with a working camera and microphone (must select if mobile/app-based activities are required)

• None of the above

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* 25. Which dates would you be available for the study? Select all that apply....

Monday May 15th 9:30 - 10:45am CST

Monday May 15th 11:30 - 12:45pm CST

Monday May 15th 1:15 - 2:30pm CST

Monday May 15th 2:45 - 4:00pm CST

Monday May 15th 4:30 - 5:45pm CST

Tuesday May 16th 9:00 - 10:15am CST

Tuesday May 16th 10:45 - 12:00pm CST

Tuesday May 16th 12:15 - 1:30pm CST

Tuesday May 16th 1:00 - 2:15pm CST

Tuesday May 16th2:45 - 4:00pm CST

Tuesday May 16th 4:15 - 5:30pm CST

Wednesday May 17th 9:00 - 10:15am CST

Wednesday May 17th 10:45 - 12:00pm CST

Wednesday May 17th 12:30 - 1:15pm CST

Wednesday May 17th 1:00 - 2:15pm CST

Wednesday May 17th 2:45 - 4:00pm CST

Wednesday May 17th 4:15 - 5:30pm CST

Thursday May 18th 9:00 - 10:15am CST

Thursday May 18th 10:45 - 12:00pm CST

Thursday May 18th 10:00 - 11:15am CST

Thursday May 18th 11:30 - 12:45pm CST

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* 1. Please provide the following information so that we may contact you:

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* 2. What is your age?

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* 3. What is your gender?

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* 4. When was the last market research study you participated in?What were the topics of any studies you participated in?

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* 5. How many studies have you participated in the last 3 years, if any?

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* 6. Have you, or has any member of your immediate family, or a close friend, now or in the past 2 years, worked for, or had any special knowledge of any of the following types of businesses?

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* 7. Which best describes your education/employment status?

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* 8. What is your occupation/industry?

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* 9. What is your total annual household income?

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* 10. What is the highest level of education you have completed?

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* 11. Which best describes you?

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* 12. Which of the following beverages have you consumed in the past 4 weeks? Select all that apply...

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* 13. You mentioned you drink alcoholic beverages. When it comes to purchasing alcohol for in-home and out of home (restaurant, bar, etc) consumption, who is responsible for selecting the specific brands?

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* 14. Which of the following types of alcohol, if any,have you consumed in the past 4 weeks, and how often?

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* 15. Which, if any, would you NOT consider consuming in the future?

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* 16. Which of the following brands of flavored whisky, vodka, and cordials/liqueurs, if any, have you heard of? Select all that apply....

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* 17. IF YOU DRINK FLAVORED ALCOHOL: Which of the following brands have you consumed in the past 4 weeks, and how often, if any?

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* 18. Which of the above brands of flavored alcohol, if any, would you NEVER consider consuming in the future?

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* 19. IF YOU DRINK FLAVORED WHISKY:Please indicate how you feel about the following brands of flavored whisky (only answer for the ones you drink)?IF YOU DON'T, PLEASE SKIP TO NEXT QUESTION!

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* 20. ONLY ANSWER IF YOU DRINK FLAVORED WHISKEY AND/OR FLAVORED VODKA!: How do you tend to drink Flavored Whisky or Flavored Vodka?

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* 21. Which of the following words best describes the type of drinks you enjoy? Select all that apply....

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* 22. My next question is somewhat different. Please tell me about your ideal night out with friends. What would you do? What would you drink? Where would you go?

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* 24. Do you have access to and regularly use any of the following? Select all that apply...

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* 25. Which dates would you be available for the study? Select all that apply....

* 4. When was the last market research study you participated in?

What were the topics of any studies you participated in?

* 14. Which of the following types of alcohol, if any,
have you consumed in the past 4 weeks, and how often?

* 19. IF YOU DRINK FLAVORED WHISKY:

Please indicate how you feel about the following brands of flavored whisky (only answer for the ones you drink)?

IF YOU DON'T, PLEASE SKIP TO NEXT QUESTION!

* 20. ONLY ANSWER IF YOU DRINK FLAVORED WHISKEY AND/OR FLAVORED VODKA!:

How do you tend to drink Flavored Whisky or Flavored Vodka?