About you and your project

The whole point of a briefing is to arm our team with the best insights possible to make your project a success.

So don't think of it as a test. Grab a cuppa, find a comfy seat and give it the time it deserves. The time your business deserves.

And the more information you provide, the quicker we can jump into high gear and deliver something special.

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* 1.
Part A: Project overview: What are we creating? [Provide a brief breakdown of what the project involves, e.g. website copy, flyer, sales brochure, TVC script.]

Part B: Background: Tell us about your company – why you started, how you started.

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* 2.
Part A: Target market: Who are we speaking to? [Who are your target markets? What demographic? E.g. women, 30-50, with kids, living in metro areas.]


Part B: Objectives: What do you want customers to do? [What are the objectives of your project? E.g. Call up for an appointment? Request a brochure? Purchase? Share content. Please list one primary objective (and as many secondary objectives as required). ]

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* 3. Tone of voice: How do you want your brand to be perceived?

[What tone would you like your copy to have? E.g. fun, authoritative, chatty, formal. Do you have any preferred design styles?]

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* 4.
Part A: Proposition: What is your marketing proposition? [What makes you unique?]

Part B: Proof: Why should the audience believe you? [Can you back up your proposition? E.g. ‘We have won awards, have many happy clients and have achieved top rankings on Google.‘]

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* 5. Competitors: Who are we up against?

[Please provide URLs and any additional details you think will be useful.]

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* 6. Mandatory information: Are there any elements that must be used? Have you registered your URL already? Do you have special product names? Is your brand trademarked? Anything else? 

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* 7. Support information: Please provide any other information you feel may help us to gain an understanding of the project. This can include links to other websites or additional documents.

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* 8. SEO keywords (if website): Please nominate keyword phrases you’d like your website to rank for. (Remember, the longer the keyword phrase, the more chance you have of ranking – so go for ‘Landscape gardener Sydney’, rather than just ‘gardener’.)

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* 9. Final deliverables and budget: Please describe exactly what you think the final deliverables will be. E.g. How many web pages am I writing? How many pages does your brochure have? What length are the pages? If we haven’t already agreed on your budget, please detail any budget limits

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* 10. Thanks for your time and the detail you've provided. We'll get cracking right away, but we might have questions. What's the best way to reach you?

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