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* 1. How familiar are you with the university's brand?

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* 2. Which elements of the university's visual identity do you recognize? Select all that apply

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* 3. How would you rate the university's visual identity?

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* 4. What aspects of the university's visual identity do you think need improvement?

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* 5. How effectively does the university's verbal identity (e.g., slogans, messaging) communicate its values?

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* 6. How would you describe the university's brand personality?

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* 7. If 'Other', please describe the university's brand personality in your own words.

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* 8. How well does the university's brand align with its target audience?

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* 9. How consistent is the university's brand across different touchpoints (e.g., website, social media, print materials)?

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* 10. How strong is the emotional connection you feel with the university's brand?

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* 11. What emotions do you associate with the university's brand?

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* 12. How would you rate the quality of the university's images and graphics?

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* 13. How would you describe UMU's core values?

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* 14. How do you perceive UMU's visual identity in the forms of its logo, color, typography?

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* 15. Do you feel UMU's branding reflects its history, culture and achievements? Why or why not?

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* 16. What aspects of our branding do you find most impactful and memorable?

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* 17. What aspects of our visual identity stands out the most as compared to our competitors. Explain why the aspects chosen do

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* 18. What do you think people outside the university think about UMU as a brand?

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* 19. If you could reimage UMU's visual identity, what would it look like?

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* 20. What is the one thing you wish more people knew about UMU?

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