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University Brand Identity Audit Survey

1.How familiar are you with the university's brand?
2.Which elements of the university's visual identity do you recognize? Select all that apply
3.How would you rate the university's visual identity?
4.What aspects of the university's visual identity do you think need improvement?
5.How effectively does the university's verbal identity (e.g., slogans, messaging) communicate its values?
6.How would you describe the university's brand personality?
7.If 'Other', please describe the university's brand personality in your own words.
8.How well does the university's brand align with its target audience?
9.How consistent is the university's brand across different touchpoints (e.g., website, social media, print materials)?
10.How strong is the emotional connection you feel with the university's brand?
11.What emotions do you associate with the university's brand?
12.How would you rate the quality of the university's images and graphics?
13.How would you describe UMU's core values?
14.How do you perceive UMU's visual identity in the forms of its logo, color, typography?
15.Do you feel UMU's branding reflects its history, culture and achievements? Why or why not?
16.What aspects of our branding do you find most impactful and memorable?
17.What aspects of our visual identity stands out the most as compared to our competitors. Explain why the aspects chosen do
18.What do you think people outside the university think about UMU as a brand?
19.If you could reimage UMU's visual identity, what would it look like?
20.What is the one thing you wish more people knew about UMU?