Autonomic Living

Market Survey - Functional Homeware New Product Range Launch

We are a proudly South African business, founded in 2019 by Dumisani Tshabalala, which sells high-end functional homeware products. Our consumers are at the heart of our design process with each product we create. And we need your help in developing our new range of products!

Please complete this survey below — it should take about 7 minutes.

Feel free to leave your details at the end of the survey (this is optional) for the second phase of our market research, where you will have the chance to view and provide feedback on our new products, among a select group of people. You would be invited to participate if you are interested.

Your time and effort in completing this survey is greatly appreciated.

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* 1. What is your age?

Under 18

18-24

25-34

35-44

45-54

55-64

65+

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* 2. Where do you live? (e.g. Sandton, Gauteng)

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* 3. What is the highest level of education you have completed?

Did not attend school

Graduated from high school

Diploma/National Diploma

Bachelor's Degree

Master's Degree

Doctorate

Other (please specify)

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* 4. What is your main occupation?

Employed full-time (40+hours a week)

Employed part-time (less than 40 hours a week)

Self-employed

Unemployed

Other (please specify)

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* 5. What is your household income per annum?

Below R200,000

R200,000 - R412,000

R412,001- R707,000

R707,001 - R1,512,000

R1,512,000 - R2,414,000

Above R2,414,000

Other (please specify)

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* 6. When you shop for homeware, how important would the following aspects be if you were to choose a homeware brand/product? Feel free to add important/very important aspects in the “Other” comment box.

	Very important	Important	Not important
Affordability	Affordability Very important	Affordability Important	Affordability Not important
Quality i.e. durability, type of material	Quality i.e. durability, type of material Very important	Quality i.e. durability, type of material Important	Quality i.e. durability, type of material Not important
Brand name	Brand name Very important	Brand name Important	Brand name Not important
Product aesthetics	Product aesthetics Very important	Product aesthetics Important	Product aesthetics Not important
Product diversity	Product diversity Very important	Product diversity Important	Product diversity Not important
Free delivery	Free delivery Very important	Free delivery Important	Free delivery Not important
Speed of delivery (the quicker, the better)	Speed of delivery (the quicker, the better) Very important	Speed of delivery (the quicker, the better) Important	Speed of delivery (the quicker, the better) Not important
Easy returns policy	Easy returns policy Very important	Easy returns policy Important	Easy returns policy Not important

Other (please specify)

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* 7. Do you tend to purchase homeware products online or in a store?

I make most of my purchases online (store website)

I make most of my purchases on social media stores (Instagram shop, Facebook shop, Twitter, etc.)

I make most of my purchases in stores

I make purchases equally online and in stores

Other (please specify)

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* 8. Where do you currently mostly buy your homeware products from?

Carrol Boyes

Anatomy Design

Iconomy

Poliform

Mezzanine Interiors

@Home

Yuppiechef

Weylandts

Other (please specify)

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* 9. How would you rate the homeware product diversity of the following stores?

	Not diverse	Diverse	Very diverse	I'm not sure
Carrol Boyes	Carrol Boyes Not diverse	Carrol Boyes Diverse	Carrol Boyes Very diverse	Carrol Boyes I'm not sure
Anatomy Design	Anatomy Design Not diverse	Anatomy Design Diverse	Anatomy Design Very diverse	Anatomy Design I'm not sure
Iconomy	Iconomy Not diverse	Iconomy Diverse	Iconomy Very diverse	Iconomy I'm not sure
Poliform	Poliform Not diverse	Poliform Diverse	Poliform Very diverse	Poliform I'm not sure
Mezzanine Interiors	Mezzanine Interiors Not diverse	Mezzanine Interiors Diverse	Mezzanine Interiors Very diverse	Mezzanine Interiors I'm not sure
@Home	@Home Not diverse	@Home Diverse	@Home Very diverse	@Home I'm not sure
Yuppiechef	Yuppiechef Not diverse	Yuppiechef Diverse	Yuppiechef Very diverse	Yuppiechef I'm not sure
Weylandts	Weylandts Not diverse	Weylandts Diverse	Weylandts Very diverse	Weylandts I'm not sure

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* 10. How would you rate the average pricing of homeware products for the following stores?

	Cheap	Affordable	Expensive	I'm not sure
Carrol Boyes	Carrol Boyes Cheap	Carrol Boyes Affordable	Carrol Boyes Expensive	Carrol Boyes I'm not sure
Anatomy Design	Anatomy Design Cheap	Anatomy Design Affordable	Anatomy Design Expensive	Anatomy Design I'm not sure
Iconomy	Iconomy Cheap	Iconomy Affordable	Iconomy Expensive	Iconomy I'm not sure
Poliform	Poliform Cheap	Poliform Affordable	Poliform Expensive	Poliform I'm not sure
Mezzanine Interiors	Mezzanine Interiors Cheap	Mezzanine Interiors Affordable	Mezzanine Interiors Expensive	Mezzanine Interiors I'm not sure
@Home	@Home Cheap	@Home Affordable	@Home Expensive	@Home I'm not sure
Yuppiechef	Yuppiechef Cheap	Yuppiechef Affordable	Yuppiechef Expensive	Yuppiechef I'm not sure
Weylandts	Weylandts Cheap	Weylandts Affordable	Weylandts Expensive	Weylandts I'm not sure

Other (please specify)

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* 11. What is the most you have spent on a set of coasters (online or in a store)? Please let us know why you've spent this amount.

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* 12. What is the most you have spent on a chopping board (online or in a store)? Please let us know why you've spent this amount.

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* 13. Please leave your name and contact details below if you would like to participate in viewing and providing feedback on our new products. Further details to be communicated via email.

Name

City/Town

State/Province

Email Address

Phone Number