Lensrentals.com's Bad Marketing Awards Question Title * 1. The "You're Letting the Intern Write Copy, Aren't You?" Award Panasonic: "...the full line of high-grade lens combines..." Fuji for the X100: "23mm F2 Single Focal Lens (Equivalent to 35mm/135 Format)" Panasonic for the G5: "Featuring a compact, lightweight body..." Question Title * 2. The Count von Count Award Nikon for the D800: "36.3 MP means true 1080p HD cinematic quality video" Olympus for the OM-D: "...5-axis image stabilization system..." Olympus for the M.ZUIKO 75-300mm: "...the world's smallest and lightest 600mm super telephoto lens." Question Title * 3. The Doublespeak Award (AKA the "It's a Feature" Award) Canon for the EF-S 17-85mm: "...a perfect example of the technology." Canon for the PowerShot S100: "...high-sensitivity 12.1 Megapixel 1/1.7-type CMOS sensor." Panasonic for the G5: "...offers users simple operation controls..." Question Title * 4. The "Just Zip It" Award Olympus for the OM-D: "6:6 [aspect ratio] that emulates the medium format look." Olympus for M. Zuiko 12mm: "...great for tracking a moving child or pet." Nikon for the D800: "DX crop mode to maximize...angle of view..." Lensrentals.com for the Nikon 85mm f/1.4G: "They say the main reason Santa is so jolly..." Sigma for the 300-800mm: "A perfect lens for surveillance use..." Question Title * 5. The Daytime Drama Dialogue Award Nikon (or maybe Ashton) for the J1: "Your zest for life is fueled by a desire to communicate all that you experience." Olympus for the OM-D: "When shooting, the photographer can instantly 'create' a truly unique world..." Nikon for the V1: "...for your pursuit to express every moment of life." Lensrentals.com for the Canon 300mm f/2.8L IS II: "When the lens mount hits your camera..." Question Title * 6. The "Say Whhaaat?" Award Canon for the G12: "...Video with stereo sound to get crystal clear footage." Sigma for the 150-500mm: "allows photographers to freely explore the flexibility of a telephoto zoom lens." Panasonic for the G5: "Touch screen operation...encourages more intuitive shooting." Question Title * 7. Worst Graphic or Chart Award Canon for the Indecipherable Icon Feature Charts Canon for the "Creativity in Motion" graph Sony for the "NEX Lens Roadmap" graphic Done