TGGB Draft Agritourism Road Map

Feedback Survey

This survey is designed to gather insights from you - our members, producers, operators, councils and industry partners - to shape the region’s future Agritourism Road Map.

The survey forms part of a broader consultation program aimed at identifying priorities, opportunities, and barriers across Greater Geelong and The Bellarine (including Moorabool Valley). Your perspectives will help ensure the final Road Map document supports long term sustainable Agritourism sector growth.

A little about you... (just in case we have more questions)

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* 1. What is your name?

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* 2. What Business or organisation are you representing (if any)?

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* 3. What is your email address?

Introduction & Proposed Agritourism Framework - Including Section 4

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* 4. Did you attend the TGGB Agritourism workshop held at Bayside Hotel & Apartments on 25 November 2025?

Yes

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* 5. Is there anything from the workshop that you feel was not captured or should be changed in the summary notes in Appendices 1?

Yes

I didn't attend this workshop

If yes, please specify any suggested changes or additions:

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* 6. Looking at the Agritourism Framework (section 4), does the proposed 4 stages framework reflect the varying levels of business maturity within our local Agritourism sector and is it a useful growth pathway?

Yes

Not sure

If any, what changes would you suggest?

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* 7. In the Agritourism Framework (section 4) – do you agree with the current definitions of each of the 4 levels of the framework?

Yes

Not sure

What changes would you make to the definitions (if any):

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* 8. In the Agritourism Framework (section 4) – do you agree with the current indicators suggested for each of the 4 levels of the framework?

Yes

Not sure

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* 9. In the Agritourism Framework (section 4) – do you agree with the current supportive initiatives for each of the 4 levels of the framework?

Yes

Not sure

What changes would you make to the supportive initiatives (if any):

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* 10. If you were to select a level of the framework that honestly represents where your business is at right now, which one would you select?

Stage 1: Entry Level/Explorer

Stage 2: Developing/Emerging Operator

Stage 3: Established Operator/Enterprise

Stage 4: Trade and International Ready/High Functioning Tourism Operator

My business does not fit one of these categories

Not sure

Our Regional Points of Difference - Section 5

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* 11. In section 5.1 Regional Differentiators – Do you agree with the current list of Regional Differentiators?

Yes

What changes would you make to the Regional Differentiators (if any):

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* 12. In section 5.2 Agritourism Experience Themes – Do you agree with the current list of Agritourism Experience Themes?

Yes

What changes would you make to the Agritourism Experience Themes (if any):

Strategic Initiatives - Section 6

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* 13. Section six outlines a number of proposed Strategic Initiatives. Please rearrange the strategic initiatives in your order of priority from highest (top) to lowest (bottom).

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* 14. From the list of strategic initiatives in section six, are there any strategic initiatives that you think should be removed?

Yes

Which of the strategic initiatives would you remove and why? (If any)

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* 15. In section six, are there any strategic initiatives that you think should be added or edited?

Yes

What strategic initiatives would you add or edit and why? (If any)

Implementation Pathway - Section 7

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* 16. On a scale of 0-100, rate how clear the proposed implementation pathway in Sections 7.1–7.6 is in terms of how the road map is implemented?

Not Clear (0)

Very Clear (100)

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 17. In section 7.2, do the proposed roles and governance structure (Sponsor, Lead, local government partners, operators, delivery partners, working groups) reflect how delivery should work in practice?

Yes

What (if any) changes would you suggest?

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* 18. Do the monitoring and evaluation measures in section 7.4 capture the right indicators of progress and impact?

Yes

If anything, what should be added or removed?

Training Opportunities + Any Other Thoughts?

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* 19. What kinds of capability building, skills development and/or training requirements do you think are essential for Agritourism businesses in our region (including potential, new and existing businesses)?

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* 20. Do you have any other feedback or commentary you’d like to provide?

Thank you for your time and feedback.

Thank you for contributing to this important piece of work. The Agritourism Road Map is being developed
directly from what we are hearing from our members contributions and feedback. Your time and perspective
will genuinely help shape the future of agritourism in our region.

Next Steps: Your input will now be collated and reviewed alongside stakeholder workshops, consultations, and
team discussions. This collective feedback will guide the refinement of the roadmap before the final version is
completed in mid 2026.

If you have any questions or would like to provide further feedback, please don't hesitate to contact:

Jarred Parsons
Strategy & Operations Manager
Tourism Greater Geelong & The Bellarine
0475 055 498
jarred.parsons@tourismgeelongbellarine.com.au

Thank you again!!