Membership Study by Georgetown University

A team of graduate students at Georgetown University are working with NAIFA on a pro bono consulting engagement to review our new volunteer leadership structure of NAIFA so that we can improve. As a key stakeholder in membership, your feedback is critical to our continuous improvement. Thank you in advance for taking the time to complete this survey.

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1. Briefly describe your role and responsibility as it relates to membership

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2. What should we as an association start doing in regards to recruiting, engaging, and retaining members?

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3. What should we as an association stop doing in regards to recruiting, engaging, and retaining members?

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4. What should we as an association continue to do in terms of recruiting, engaging, and retaining members?

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5. We changed our volunteer membership structure for the 2024 year. Are you aware of these changes to now use Regional Vice Presidents, Territory Managers, and Membership Chairs?

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6. In the new volunteer membership structure, you have had more communication in regards to membership from national home office and volunteer leaders.

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7. Where do you receive your information on membership? (check all that apply)

I attend cohort meetings where I hear about membership.

I attend monthly chapter leader webinars to learn about membership.

I talk to my Territory Manager to learn about membership.

I receive calls from my Regional Vice President to learn about membership.

I read the weekly Membership Chairs email.

I receive calls and emails from the national membership staff.

I call into the 800 line and talk to the member service team.

I rely on my chapter executive for information on membership.

I rely on other board members for my information on membership.

I utilize the Membership Chair resource page on the Leaders' website.

Other (please specify)

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8. Regarding membership, who do you interact with most within NAIFA?

My chapter president

Our national president

A member of the national membership committee

A member of the national membership staff team

My chapter staff team

Other membership chairs

Other (please specify)

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9. How would you rate the effectiveness of the following methods of communication?

	Not at all effective	Somewhat ineffective	Neutral	Somewhat effective	Very effective	N/A
Social media	Social media Not at all effective	Social media Somewhat ineffective	Social media Neutral	Social media Somewhat effective	Social media Very effective	Social media N/A
Weekly newsletter	Weekly newsletter Not at all effective	Weekly newsletter Somewhat ineffective	Weekly newsletter Neutral	Weekly newsletter Somewhat effective	Weekly newsletter Very effective	Weekly newsletter N/A
Monthly chapter leaders webinar	Monthly chapter leaders webinar Not at all effective	Monthly chapter leaders webinar Somewhat ineffective	Monthly chapter leaders webinar Neutral	Monthly chapter leaders webinar Somewhat effective	Monthly chapter leaders webinar Very effective	Monthly chapter leaders webinar N/A
1:1 conversations	1:1 conversations Not at all effective	1:1 conversations Somewhat ineffective	1:1 conversations Neutral	1:1 conversations Somewhat effective	1:1 conversations Very effective	1:1 conversations N/A

Other (please specify)

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10. Where do you interact with people who are potential members of NAIFA? (check all that apply)

Industry events

NAIFA Live watch parties

Local business/chamber of commerce events

Golf outings

Cold calls

Business partners

Civic organizations (Rotary, Kiwanis, etc)

Social media

Local or state chapter events

Other (please specify)

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11. In your experience, what approach to membership renewal is most successful? Please rank with 1 being the best.

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12. In your experience what prevents members from renewing?

Cost prohibitive

No perceived value

Not taking advantage of benefits

Joined a competitive organization instead of NAIFA

Not feeling connected to the organization

Other (please specify)

Membership Study by Georgetown University

Question Title

1. Briefly describe your role and responsibility as it relates to membership

Question Title

2. What should we as an association start doing in regards to recruiting, engaging, and retaining members?

Question Title

3. What should we as an association stop doing in regards to recruiting, engaging, and retaining members?

Question Title

4. What should we as an association continue to do in terms of recruiting, engaging, and retaining members?

Question Title

5. We changed our volunteer membership structure for the 2024 year. Are you aware of these changes to now use Regional Vice Presidents, Territory Managers, and Membership Chairs?

Question Title

6. In the new volunteer membership structure, you have had more communication in regards to membership from national home office and volunteer leaders.

Question Title

7. Where do you receive your information on membership? (check all that apply)

Question Title

8. Regarding membership, who do you interact with most within NAIFA?

Question Title

9. How would you rate the effectiveness of the following methods of communication?

Question Title

10. Where do you interact with people who are potential members of NAIFA? (check all that apply)

Question Title

11. In your experience, what approach to membership renewal is most successful? Please rank with 1 being the best.

Question Title

12. In your experience what prevents members from renewing?

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13. If there is one thing you could fix in the process to improve membership, what would it be?

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14. Any other opinions, insights, or comments that you would like to share in regards to NAIFA and membership?

Membership Study by Georgetown University

Question Title

* 1. Briefly describe your role and responsibility as it relates to membership

Question Title

* 2. What should we as an association start doing in regards to recruiting, engaging, and retaining members?

Question Title

* 3. What should we as an association stop doing in regards to recruiting, engaging, and retaining members?

Question Title

* 4. What should we as an association continue to do in terms of recruiting, engaging, and retaining members?

Question Title

* 5. We changed our volunteer membership structure for the 2024 year. Are you aware of these changes to now use Regional Vice Presidents, Territory Managers, and Membership Chairs?

Question Title

* 6. In the new volunteer membership structure, you have had more communication in regards to membership from national home office and volunteer leaders.

Question Title

* 7. Where do you receive your information on membership? (check all that apply)

Question Title

* 8. Regarding membership, who do you interact with most within NAIFA?

Question Title

* 9. How would you rate the effectiveness of the following methods of communication?

Question Title

* 10. Where do you interact with people who are potential members of NAIFA? (check all that apply)

Question Title

* 11. In your experience, what approach to membership renewal is most successful? Please rank with 1 being the best.

Question Title

* 12. In your experience what prevents members from renewing?

Question Title

* 13. If there is one thing you could fix in the process to improve membership, what would it be?

Question Title

* 14. Any other opinions, insights, or comments that you would like to share in regards to NAIFA and membership?

1. Briefly describe your role and responsibility as it relates to membership

2. What should we as an association start doing in regards to recruiting, engaging, and retaining members?

3. What should we as an association stop doing in regards to recruiting, engaging, and retaining members?

4. What should we as an association continue to do in terms of recruiting, engaging, and retaining members?

5. We changed our volunteer membership structure for the 2024 year. Are you aware of these changes to now use Regional Vice Presidents, Territory Managers, and Membership Chairs?

6. In the new volunteer membership structure, you have had more communication in regards to membership from national home office and volunteer leaders.

7. Where do you receive your information on membership? (check all that apply)

8. Regarding membership, who do you interact with most within NAIFA?

9. How would you rate the effectiveness of the following methods of communication?

10. Where do you interact with people who are potential members of NAIFA? (check all that apply)

11. In your experience, what approach to membership renewal is most successful? Please rank with 1 being the best.

12. In your experience what prevents members from renewing?

13. If there is one thing you could fix in the process to improve membership, what would it be?

14. Any other opinions, insights, or comments that you would like to share in regards to NAIFA and membership?