Sales and Marketing Alignment Sales and Marketing Alignment Find how how well your sales and marketing teams are aligned for success by taking this short 5 minute survey. OK Question Title * 1. Do you have a formal marketing team? (At least 1 full time person dedicated to marketing inhouse?) Yes No inhouse marketing We outsource marketing to an agency Not sure OK Question Title * 2. How often do your sales and marketing leaders meet? Daily Several times a week Once a month Less than once a month Not sure OK Question Title * 3. How many of their leads to sales source on their own? All of them are self-sourced More than half are self-sourced Less than half are self-sourced Marketing provides sales most of their leads OK Question Title * 4. What percentage of MQLs (marketing qualified leads) are accepted by sales? Don't know 10% - 25% 26 – 50% 51 – 80% More than 80% OK Question Title * 5. What CRM tools to you use? We don’t have any formal inhouse CRM for tracking We use an inhouse developed solution Simple / Basic CRM – Sugar CRM, Zoho CRM, Nimble, or similar Advanced CRM – Salesforce, Microsoft Dynamics or similar Not sure OK Question Title * 6. What Marketing Automation tools do you use? We use our CRM for outbound emails We have an inhouse developed tool Basic Marketing Automation – MailChimp, Constant Contact, Zoho or similar Advanced Marketing Automation – HubSpot, Eloqua, Pardot, Marketo or similar OK Question Title * 7. How much do your sales reps use LinkedIn for prospecting / connecting? We don’t encourage our reps to be on LinkedIn Marketing handles social media Our team dabbles at it We have had formal social selling training for all customer facing folks Don't know OK Question Title * 8. Do you have an inside Sales Team? (ISRs, BDRs, or SDRs?) We have no inside sales reps We have 1 inside rep We have 2 – 5 inside reps We have more than 5 inside reps OK Question Title * 9. Contact Information Name Company Email Address Phone Number OK DONE