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Sales Training Market Research Survey
1.
What industry do you work in? (Multiple choice, select the most relevant)
IT & Software
Manufacturing
Retail & E-commerce
Finance & Banking
Healthcare & Pharmaceuticals
Education & Training
Hospitality & TourismReal Estate & Property Management
Automotive & Transportation
Energy & Utilities
Consulting & Business Services
Media & Advertising
Telecommunications
Construction & Engineering
Government & Public Sector
Agriculture & Food Industry
Other (please specify)
2.
What is your current job role?
Sales representative
Sales manager
Marketing professional
Business owner
HR / Training & Development Manager
Other (please specify)
3.
How large is your company?
Small (1–50 employees)
Medium (51–250 employees)
Large (251+ employees)
4.
Has your company ever invested in sales training?
Yes, quite much
Yes, regularly
Yes, occasionally
No, but we are considering it
No, and we are not interested
5.
If yes, what type of sales training has your company used before? (Select all that apply)
In-house sales training
External training from Finnish providers
External training from international providers
Online sales training courses
Other (please specify)
6.
How important do you think sales training is for professional growth in your industry?
Extremely important
Very important
Somewhat important
Not so important
Not at all important
7.
How big do you consider is the need for sales training in your company?
Very high
High – We actively seek training for our employees
Moderate – Some employees could benefit from sales training
Low – Sales training is not a priority
Not needed at all
8.
Would you personally take a sales training course to improve your skills?
Extremely interested
Very interested
Somewhat interested if it is affordable and relevant
Not so interested
Not at all interested
9.
What format of sales training would you prefer? (Check all that apply)
In-person workshops
Online courses
Hybrid (online + in-person)
On-the-job coaching
Other (please specify)
10.
Would you prefer sales training in English or Finnish?
Only in Finnish
Prefer Finnish but open to English
Prefer English but open to Finnish
Only in English
11.
Do you think sales training should include official certification?
Yes, a certification is essential
No, certification is not necessary
It depends on the course content and provider
Other (please specify)
12.
What is the maximum hourly rate your company would be willing to pay per participant for a sales training session?
Under €35 per hour
Under €35 to 50€ per hour
€50–€100 per hour
€100–€150 per hour
Over €200 per hour
13.
Would your company prefer a fixed price for full courses or flexible hourly-based pricing?
Fixed-price courses (full program pricing)
Hourly-based pricing (pay per session or coaching hour)
No preference
14.
Would your company sponsor sales training for employees?
Yes, for all employees who need it
Yes, but only for selected employees
No, employees would need to pay themselves
Not sure (depends on the offer)
15.
Are you familiar with any sales training companies in Finland?
Extremely familiar
Very familiar
Somewhat familiar
Not so familiar
Not at all familiar
16.
If yes, which companies have you heard of or used before? (Mark all that apply)
Mercuri International
Rainmaker
Sales Energy Finland
Adeptus
Other (please specify)
17.
What factors are most important when choosing a sales training provider? (Rank from 1–5)
1
2
3
4
5
Trainer’s expertise
1
2
3
4
5
Training format (online, in-person)
1
2
3
4
5
Certification availability
1
2
3
4
5
Pricing & cost-effectiveness
1
2
3
4
5
Customization for company needs
1
2
3
4
5
18.
Would you consider a new sales training provider if it offered better quality or pricing than existing options?
Yes, definitely
Maybe, if the offering is strong
No, I prefer established providers
I would consider good offers
19.
Any additional comments or preferences regarding sales training?
