Is your tourism business ready for the emerging travel opportunity?

Before you consider where to spend your promotion budget it's essential you have a positive response to the following 9 questions. Complete this Tourism Tune-Up Marketing Health Check to measure your status of readiness.

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* 1. Please enter your email to receive your results and my personal insights to strengthen your status of readiness.

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* 2. Do you have documented goals including your current position and 12 month targets i.e. revenue; website visitors; social media followers; database subscribers?

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* 3. Have you ranked in order of opportunity target customers by place of origin, reason for travel, type of travel, experience sector and life-stage i.e. interstate / holiday / short break / Romance / Affluent Older?

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* 4. Have you profiled in detail your top three competitors offer, brand positioning and activity in the last 3 months?

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* 5. Are you sharing your compelling story... purpose of being beyond profit in your marketing material?

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* 6. Do you have absolute clarity on your statement of value to each of your target customer segments?

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* 7. Have you articulated your brand personality and unique identify that will engage and connect with your target customers?

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* 8. Is your written copy, photography and images on your website, social media and database communications a true representation of your value proposition and brand personality (referred to above)?

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* 9. Do you have a Marketing Strategy and Action Plan with detailed monthly actions, budget, resource and measurement process?

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* 10. Do you follow a process to review all marketing investments on a pathway of continuous learning and improvement?

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