Study Summary
This study is being conducted by students from bachelor and postgraduate programmes of the Psychological and Behavioural Sciences Department at the London School of Economics (LSE). The purpose is to explore general consumption preferences for chocolate bars and how different product features may influence choices.
Participant Involvement
- You will be asked to complete an online survey where you view chocolate bar options and indicate your preferences.
- Participation is voluntary. You may choose not to take part, and you may withdraw at any time without penalty.
- Your responses are anonymous. No identifying information will be collected, and your data cannot be linked back to you personally.
- You have the right to request that your information not be used at any point in the study.
Use of Information
The information you provide will be used only for academic research purposes. Results will be analyzed in aggregate to understand general consumer preferences and will not identify individual participants.
Consent Confirmation
Please indicate your agreement by answering the following questions: