This award recognises the Newspaper that has excelled in engaging with their audience adding genuine value to the market.

Entry Qualification
To be eligible in this category a publication must have been:

  • Available for sale across the UK for the duration of 2025
  • A PAID FOR OR FREE national or regional newspaper title

Judging Criteria
The winning entry will be judged on:
The value the campaign has brought to the publication or brand including:
Increased newsstand or subscription sales
Audience engagement
Increased publicity and brand awareness.
Increased sources of consumer data
Brand revenue growth
Distribution performance – brand to hand (as applicable to title)
The apparent quality of:
Innovation, uniqueness, and creativity
Long term value to title/brand/category

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* 1. About You

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* 2. What is the publication you are nominating?

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* 3. Who is the publisher of this publication?

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* 4. Is this your first entry in this category?

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* 5. If you are replacing an earlier entry please tells us the date your earlier entry was submitted

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* 6. Please explain here the key objectives that were set (max 200 words)

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* 7. Please outline here the sales & marketing strategies, innovations and support that were employed (Max 200 words)

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* 8. Please detail the results achieved (Max 200 words)

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* 9. Please outline here the principle reasons why this entry should win (max 200 words)

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* 10. You may send us one file with up to 3 pages as a supporting document to aid understanding.

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* 11. If you need to add a video file to support your entry, please paste the Youtube link here.

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* 12. Should your nomination be successful in winning this category, please provide a high resolution image of the title cover or logo to be displayed on the big screen at the NMAs ceremony.

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