Think You Understand Account Based Marketing? Think Again - Take The ABM Quiz

Think You're Cut Out for Marketing? Take This Quiz

Do you have what it takes to run ABM for your organization? Take the short quiz to discover if you are cut out with the knowledge required to succeed in account based marketing.

Question Title

* 1. Select which activities are typically part of a B2B account based marketing strategy. (select all that apply)

Flat Mail

Local radio

Marketing and Sales Meetings

White Papers

Phone Calls

Local television

eBooks

Billboards

Webinars

Client visits

Events

Dimensional Mail

Interviews

Question Title

* 2. Please rank the correct order of the six steps of getting started in account based marketing.

Deliver interactions specific to each target account

Create opportunities to engage with each account in person, face to face

Build account profile with data

Map contacts at each target account who influences or makes the purchase decision

Build buyer personas for each buyer and create custom content for each persona

Choose target accounts

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* 3. When did account based marketing hit the main stream of B2B marketing strategy. (chose the best option)

2000

2017

2010

1993

None of the above.

Question Title

* 4. Account based marketing can only be executed with investment in the right technology? (True of False)

True

False

Question Title

* 5. Which of the following best describes account based marketing? (chose the best option)

ABM is the process of selling to specific people within a non-strategic company who can use your services or product.

ABM is the process of creating content to drive demand from any company who could use your product or service.

ABM is the practice of targeting accounts, mapping contacts, building buyer personas, sending relevant messaging to specific buyers, creating opportunities to connect the buyer with sales.

ABM is the practice of marketing through partners to reach their accounts.