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Pet Food Purchasing
1.
Which of the following best describes where you live?
Urban
Suburban
Small town
Rural
2.
Do you own any of the following animals/pets?
dog
cat
horses
chickens
other animals (goats, rabbits..)
none
3.
Approximately how much do you spend per month on your animals/pets?
Less than $50
$50-$100
$100-$200
$300-$500
More than $500
4.
Where do you primarily buy food for your animal?
Chewy
Amazon
Tractor Supply
PetSmart
Walmart
Other
5.
What type of food do you primarily buy for your animal?
Dry/kibble
Wet/canned food
Frozen food
Fresh (vegetables, carrots...)
Other (please specify)
6.
Select the TOP 3 most important factors when deciding what food to buy for your animal/pet
Price
Quality/nutrition
Brand/reputation
Veterinarian recommendation
Convenience (store proximity, auto-ship delivery etc.)
My animal's taste or preference
Specific dietary needs (grain-free, organic..)
7.
Do you currently use any auto-ship subscriptions for your animal food?
Yes, through Chewy
Yes, through Amazon
Yes, through another service
No, but I would consider it
No, I prefer to buy in-store
8.
Where do you pruchase pet medications and prescriptions?
Veterinarian's office
Chewy pharmacy
Amazon pharmacy
Tractor Supply (in-store)
Allivet (online)
Other (please specify)
9.
Which of the following would make you more likely to buy pet food or medication from Tractor Supply/Allivet?
I didn't know Tractor Supply sold pet food or medications
Lower prices than my current option
Closer store location
Recommendation from my vet
Auto-ship delivery option
Nothing. I'm happy with my current provider
10.
Optional: What is your annual income range
Below $25,000
$25,000 to $50,000
$50,000 to $75,000
$75,000 to $100,000
$100,000 to $150,000
More Than $150,000
Prefer not to answer