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Values, Vision and Mission Statement.

Values: The core values we share as members of an organization help us to identify what is good and just. They guide difficult judgements. A deep understanding of the centre of gravity and range of values of everyone in the organization creates a foundation on which to build a common vision.

Vision: The desired end state the organization wishes to see.

Mission: How the activies of the organization will bring about the vision.

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* 1. In a previous exercise a group of individuals at DWE created a list of values to which they felt we subscribe as an organization.

Please indicate all those values that you share.   Feel free to add your own in the comments box.

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* 2. The vision statement describes the desired end-state that our organization wants to achieve in the world. Typically it is a single short sentence encapsulating why we exist as an organisation in the first place.

Some example vision statements of various not for profit organizations:

Human Rights Campaign: Equality for everyone (3 words)

Feeding America: A hunger-free America (4)

Alzheimer’s Association: A world without Alzheimer’s (4)

Oxfam: A just world without poverty (5 words)

National Multiple Sclerosis Society: A World Free of MS (5)

The Nature Conservancy: To leave a sustainable world for future generations. (8)

Make-A-Wish: That people everywhere will share the power of a wish (10)

Habitat for Humanity: A world where everyone has a decent place to live. (10)

San Diego Zoo: To become a world leader at connecting people to wildlife and conservation. (12)

Please indicate which of the vision statements below resonate strongly with you.  Please indicate any statements that you feel particularly strongly about in the "other" comments box.

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* 3. The mission statement describes how we plan to implement the vision, and the range of activies we will pursue to enact that plan.

Some mission statement examples:

Life is Good: To spread the power of optimism.
Sweetgreen: To inspire healthier communities by connecting people to real food.
Patagonia: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
American Express: We work hard every day to make American Express the world's most respected service brand.
Warby Parker: To offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses.
InvisionApp: Question Assumptions. Think Deeply. Iterate as a Lifestyle. Details, Details. Design is Everywhere. Integrity.
Honest Tea: To create and promote great-tasting, healthy, organic beverages.
IKEA: To create a better everyday life for the many people.
Nordstrom: To give customers the most compelling shopping experience possible.
Cradles to Crayons: Provides children from birth through age 12, living in homeless or low-income situations, with the essential items they need to thrive – at home, at school and at play.

Please indicate which of the following ideas should be included in our mission statements? These are not necessarily complete statements in their own write.  Feel free to write any comments in the comments box.

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