Your input will help us figure out the best ways to work together in the Local Hero campaign and measure its success. Farm information is completely confidential and will be only used in aggregate for outreach and reporting purposes.

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* 1. Farm name:

BACKGROUND ON YOUR FARM

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* 2. Who is the farm manager, and when did they start managing the farm? (if more than one, list below)

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* 3. Which of the following best describes your farm?

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* 4. How many total acres did you actively farm in 2020?

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* 5. How many staff did you employ in 2020?
(Note: seasonal = 0-6 mo/year; part-time = <30 hrs/wk)

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* 6. In the past year, did your net income from agriculture:

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* 7. In the past year, how well did you meet your farm financial goals?

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* 8. What was your gross farm income in 2020?
(Again, we will keep this information strictly confidential)

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* 9. Did your farm take part in any of the following programs/certifications in 2020?

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* 10. In 2020, what % of your product was sold through each of the following markets?

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* 11. In the past year, did your sales significantly increase via any of these markets? (check all that apply)

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* 12. In the coming year, would you like to sell more via any of these markets? (check all that apply)

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* 13. Please list any distributors, aggregators, or shippers you use to get your product to market:

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* 14. What are the key factors that limit the success of your farm or other similar farms (list up to three)?

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* 15. What are key ways the pandemic has impacted your business this year (list up to three)?

CISA SERVICES

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* 16. Check which training topics/resources you'd like to see CISA offer:
(indicate any specific topics below)

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* 17. Would you like CISA to hold focused farmer-to-farmer discussions on specific topics?

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* 18. Would you like CISA to offer (or help you offer) training for your employees on any topics? If so, what topic(s)?

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* 19. What winter weekday time(s) would you prefer to attend remote CISA workshops?

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* 20. Would you be interested in serving as a mentor for another farmer?

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* 21. Would you be interested in being mentored by another farmer?

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* 22. Please check the boxes below indicating how beneficial you think each of the following is:

  Very Beneficial Moderately Beneficial Not Beneficial
Local Hero supplies (road sign, price cards, stickers)
Being part of a Buy Local movement
Access to CISA’s website
Local Hero e-newsletter
Listing in CISA's online guide
One-on-one assistance
Workshops
Networking opportunities
CISA staff as a resource
Participating in a discounted radio marketing campaign
Other (indicate below)

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* 23. Please check the boxes below indicating which benefits you made use of in 2020:

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* 24. Are texts a good way for CISA to communicate with you, either one-on-one and/or with important member alerts?

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* 25. Would you like CISA to set up a Facebook group for Local Hero member farms?

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* 26. Did you make any changes in your farm business this year as a result of CISA's assistance?

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* 27. Did you participate in any new marketing opportunities this year as a result of CISA's assistance?

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* 28. Overall, what impact has your participation in CISA had on your farm in the past year?

  Very positive Somewhat positive No impact Negative
Impact

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* 29. Overall, how satisfied were you with your membership in the Local Hero program?

  Very satisfied Somewhat satisfied Neutral Dissatisfied
Satisfaction

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* 30. Is there anything else we should know to better serve the farmers of the Pioneer Valley?

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