* 1. On average, how much time did you spend reading Leap, adding all the times together.

* 2. How many different issues of Leap (print or online) have you read?

* 3. How important were the following factors in your decision to open stories in Leap:

  Not Important Somewhat Important Important Very Important
Interest in cancer prevention or care
Interest in cancer research
Interest because of my or my loved one’s diagnosis
Interest due to the fact that I am a health care provider
To find out how I can invest a donation to the Alberta Cancer Foundation
Someone recommended it to me

* 4. Overall, how satisfied are you with your online issue of Leap?

* 5. How often do you read any of the following magazines, newspapers or websites?

  Frequently Sometimes Never
Apple
Best Health
MD Anderson

* 6. What other health-related magazines, newspapers or websites do you read?

* 7. What other health foundation magazines, newspapers or websites do you read?

* 8. Please indicate how important it is for Leap magazine to have the following qualities. Use the scale from 1 to 10, where 1 means “not important” and 10 means “extremely important.”

  1 2 3 4 5 6 7 8 9 10
Helps me understand the intricacies of cancer care
Provides insights into local/Alberta issues
Tells me about the patient care programs that donor dollars support
Tells me about the research programs that donor dollars support
Gives me patient information
Tells me how donor investment has propelled cancer care in Alberta
Introduces me to cutting-edge researchers and top-line medical staff at work in Alberta
Tells me where and how to donate or get involved
Tells me about programs I can invest in to make a difference for cancer research and care
Helps me prevent cancer or improve my chances of a healthy life after diagnosis

* 9. Please indicate how reading Leap satisfies the following statements. Use the scale from 1 to 10, where 1 means “this DOES NOT describe Leap” and 10 means “this TOTALLY describes Leap.”

  1 2 3 4 5 6 7 8 9 10
I am better able to understand the impact of donor investment in the Alberta Cancer Foundation.
The stories demonstrate the ability of donor investment to impact cancer care in Alberta.
The stories tell me how to invest in cancer care in Alberta.
The stories inspire me to take action.
I understand that investing in cancer care in Alberta is improving the lives of current cancer patients.
I understand that investing in cancer care in Alberta will impact the care of future cancer patients everywhere.

* 10. Please indicate if Leap magazine has the following qualities. Use the scale from 1 to 10, where 1 means “this DOES NOT describe Leap” and 10 means “this TOTALLY describes Leap.”

  1 2 3 4 5 6 7 8 9 10
Helps me clarify how Alberta Cancer Foundation donor dollars work
Shares lessons from patients who have been there
Explains complicated health issues
Gives me information I can discuss with others
Gives me practical prevention tips
Gives me practical treatment tips
Gives me practical tips on how to maximize my donor dollars

* 11. Please indicate how the following statements capture your feelings towards the editorial content of Leap.

  Strongly Disagree Disagree Neither Agree nor Disagree Agree Strongly Agree
I get value for the time I spend reading Leap
I find the magazine approachable
Some of the articles I start but don't finish
I finish almost every article
I share this magazine with other people
The cover/images really make me want to read the magazine
It makes me better understand the value of my donation
It makes me more knowledgeable regarding the equipment and used in prevention, care and monitoring of cancer
Gives me donation investment information that I can act on
Publishes articles with a writing style that I enjoy reading

* 12. Comment on Leap’s design and content. Please indicate how the following statements capture your feelings towards the articles and images.

  Strongly Disagree Disagree Neither Agree nor Disagree Agree Strongly Agree
Easy to find what I want
Layout is visually attractive
Information is interesting
Articles are the right length
Tells me about how research dollars work
Introduces me in pictures and story to the people at work in cancer care

* 13. I would like more information about:

* 14. What is your gender?

* 15. What is your age?

* 16. If you could make one change to improve Leap, what would that change be?

* 17. I read Leap online.

* 18. I circulate stories from Leap online to others via email or social networks.

* 19. For Leap online, I want more of the following:

  Strongly Disagree Disagree Neither Agree nor Disagree Agree Strongly Agree
Videos of the process of patient care
Videos about cutting edge research
Videos of care providers
“What to expect” videos
“How to care for myself” videos
“How to care for my loved one” videos
Enriched infographics
How to donate

* 20. Would you subscribe to receive the print issue of Leap quarterly?

* 21. Would you e-subscribe to receive the digital issue of Leap quarterly?

* 22. Where do you live?

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