Leap Magazine Reader Survey

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* 1. On average, how much time did you spend reading Leap, adding all the times together.

Under 15 minutes

15 to 30 minutes

Over 30 minutes to 45 minutes

Over 45 minutes to an hour

Over an hour

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* 2. How many different issues of Leap (print or online) have you read?

4 or more

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* 3. How important were the following factors in your decision to open stories in Leap:

	Not Important	Somewhat Important	Important	Very Important
Interest in cancer prevention or care	Interest in cancer prevention or care Not Important	Interest in cancer prevention or care Somewhat Important	Interest in cancer prevention or care Important	Interest in cancer prevention or care Very Important
Interest in cancer research	Interest in cancer research Not Important	Interest in cancer research Somewhat Important	Interest in cancer research Important	Interest in cancer research Very Important
Interest because of my or my loved one’s diagnosis	Interest because of my or my loved one’s diagnosis Not Important	Interest because of my or my loved one’s diagnosis Somewhat Important	Interest because of my or my loved one’s diagnosis Important	Interest because of my or my loved one’s diagnosis Very Important
Interest due to the fact that I am a health care provider	Interest due to the fact that I am a health care provider Not Important	Interest due to the fact that I am a health care provider Somewhat Important	Interest due to the fact that I am a health care provider Important	Interest due to the fact that I am a health care provider Very Important
To find out how I can invest a donation to the Alberta Cancer Foundation	To find out how I can invest a donation to the Alberta Cancer Foundation Not Important	To find out how I can invest a donation to the Alberta Cancer Foundation Somewhat Important	To find out how I can invest a donation to the Alberta Cancer Foundation Important	To find out how I can invest a donation to the Alberta Cancer Foundation Very Important
Someone recommended it to me	Someone recommended it to me Not Important	Someone recommended it to me Somewhat Important	Someone recommended it to me Important	Someone recommended it to me Very Important

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* 4. Overall, how satisfied are you with your online issue of Leap?

Very satisfied

Satisfied

Not very satisfied

Not at all satisfied

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* 5. How often do you read any of the following magazines, newspapers or websites?

	Frequently	Sometimes	Never
Apple	Apple Frequently	Apple Sometimes	Apple Never
Best Health	Best Health Frequently	Best Health Sometimes	Best Health Never
MD Anderson	MD Anderson Frequently	MD Anderson Sometimes	MD Anderson Never

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* 6. What other health-related magazines, newspapers or websites do you read?

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* 7. What other health foundation magazines, newspapers or websites do you read?

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* 8. Please indicate how important it is for Leap magazine to have the following qualities. Use the scale from 1 to 10, where 1 means “not important” and 10 means “extremely important.”

	1	2	3	4	5	6	7	8	9	10
Helps me understand the intricacies of cancer care	Helps me understand the intricacies of cancer care 1	Helps me understand the intricacies of cancer care 2	Helps me understand the intricacies of cancer care 3	Helps me understand the intricacies of cancer care 4	Helps me understand the intricacies of cancer care 5	Helps me understand the intricacies of cancer care 6	Helps me understand the intricacies of cancer care 7	Helps me understand the intricacies of cancer care 8	Helps me understand the intricacies of cancer care 9	Helps me understand the intricacies of cancer care 10
Provides insights into local/Alberta issues	Provides insights into local/Alberta issues 1	Provides insights into local/Alberta issues 2	Provides insights into local/Alberta issues 3	Provides insights into local/Alberta issues 4	Provides insights into local/Alberta issues 5	Provides insights into local/Alberta issues 6	Provides insights into local/Alberta issues 7	Provides insights into local/Alberta issues 8	Provides insights into local/Alberta issues 9	Provides insights into local/Alberta issues 10
Tells me about the patient care programs that donor dollars support	Tells me about the patient care programs that donor dollars support 1	Tells me about the patient care programs that donor dollars support 2	Tells me about the patient care programs that donor dollars support 3	Tells me about the patient care programs that donor dollars support 4	Tells me about the patient care programs that donor dollars support 5	Tells me about the patient care programs that donor dollars support 6	Tells me about the patient care programs that donor dollars support 7	Tells me about the patient care programs that donor dollars support 8	Tells me about the patient care programs that donor dollars support 9	Tells me about the patient care programs that donor dollars support 10
Tells me about the research programs that donor dollars support	Tells me about the research programs that donor dollars support 1	Tells me about the research programs that donor dollars support 2	Tells me about the research programs that donor dollars support 3	Tells me about the research programs that donor dollars support 4	Tells me about the research programs that donor dollars support 5	Tells me about the research programs that donor dollars support 6	Tells me about the research programs that donor dollars support 7	Tells me about the research programs that donor dollars support 8	Tells me about the research programs that donor dollars support 9	Tells me about the research programs that donor dollars support 10
Gives me patient information	Gives me patient information 1	Gives me patient information 2	Gives me patient information 3	Gives me patient information 4	Gives me patient information 5	Gives me patient information 6	Gives me patient information 7	Gives me patient information 8	Gives me patient information 9	Gives me patient information 10
Tells me how donor investment has propelled cancer care in Alberta	Tells me how donor investment has propelled cancer care in Alberta 1	Tells me how donor investment has propelled cancer care in Alberta 2	Tells me how donor investment has propelled cancer care in Alberta 3	Tells me how donor investment has propelled cancer care in Alberta 4	Tells me how donor investment has propelled cancer care in Alberta 5	Tells me how donor investment has propelled cancer care in Alberta 6	Tells me how donor investment has propelled cancer care in Alberta 7	Tells me how donor investment has propelled cancer care in Alberta 8	Tells me how donor investment has propelled cancer care in Alberta 9	Tells me how donor investment has propelled cancer care in Alberta 10
Introduces me to cutting-edge researchers and top-line medical staff at work in Alberta	Introduces me to cutting-edge researchers and top-line medical staff at work in Alberta 1	Introduces me to cutting-edge researchers and top-line medical staff at work in Alberta 2	Introduces me to cutting-edge researchers and top-line medical staff at work in Alberta 3	Introduces me to cutting-edge researchers and top-line medical staff at work in Alberta 4	Introduces me to cutting-edge researchers and top-line medical staff at work in Alberta 5	Introduces me to cutting-edge researchers and top-line medical staff at work in Alberta 6	Introduces me to cutting-edge researchers and top-line medical staff at work in Alberta 7	Introduces me to cutting-edge researchers and top-line medical staff at work in Alberta 8	Introduces me to cutting-edge researchers and top-line medical staff at work in Alberta 9	Introduces me to cutting-edge researchers and top-line medical staff at work in Alberta 10
Tells me where and how to donate or get involved	Tells me where and how to donate or get involved 1	Tells me where and how to donate or get involved 2	Tells me where and how to donate or get involved 3	Tells me where and how to donate or get involved 4	Tells me where and how to donate or get involved 5	Tells me where and how to donate or get involved 6	Tells me where and how to donate or get involved 7	Tells me where and how to donate or get involved 8	Tells me where and how to donate or get involved 9	Tells me where and how to donate or get involved 10
Tells me about programs I can invest in to make a difference for cancer research and care	Tells me about programs I can invest in to make a difference for cancer research and care 1	Tells me about programs I can invest in to make a difference for cancer research and care 2	Tells me about programs I can invest in to make a difference for cancer research and care 3	Tells me about programs I can invest in to make a difference for cancer research and care 4	Tells me about programs I can invest in to make a difference for cancer research and care 5	Tells me about programs I can invest in to make a difference for cancer research and care 6	Tells me about programs I can invest in to make a difference for cancer research and care 7	Tells me about programs I can invest in to make a difference for cancer research and care 8	Tells me about programs I can invest in to make a difference for cancer research and care 9	Tells me about programs I can invest in to make a difference for cancer research and care 10
Helps me prevent cancer or improve my chances of a healthy life after diagnosis	Helps me prevent cancer or improve my chances of a healthy life after diagnosis 1	Helps me prevent cancer or improve my chances of a healthy life after diagnosis 2	Helps me prevent cancer or improve my chances of a healthy life after diagnosis 3	Helps me prevent cancer or improve my chances of a healthy life after diagnosis 4	Helps me prevent cancer or improve my chances of a healthy life after diagnosis 5	Helps me prevent cancer or improve my chances of a healthy life after diagnosis 6	Helps me prevent cancer or improve my chances of a healthy life after diagnosis 7	Helps me prevent cancer or improve my chances of a healthy life after diagnosis 8	Helps me prevent cancer or improve my chances of a healthy life after diagnosis 9	Helps me prevent cancer or improve my chances of a healthy life after diagnosis 10

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* 9. Please indicate how reading Leap satisfies the following statements. Use the scale from 1 to 10, where 1 means “this DOES NOT describe Leap” and 10 means “this TOTALLY describes Leap.”

	1	2	3	4	5	6	7	8	9	10
I am better able to understand the impact of donor investment in the Alberta Cancer Foundation.	I am better able to understand the impact of donor investment in the Alberta Cancer Foundation. 1	I am better able to understand the impact of donor investment in the Alberta Cancer Foundation. 2	I am better able to understand the impact of donor investment in the Alberta Cancer Foundation. 3	I am better able to understand the impact of donor investment in the Alberta Cancer Foundation. 4	I am better able to understand the impact of donor investment in the Alberta Cancer Foundation. 5	I am better able to understand the impact of donor investment in the Alberta Cancer Foundation. 6	I am better able to understand the impact of donor investment in the Alberta Cancer Foundation. 7	I am better able to understand the impact of donor investment in the Alberta Cancer Foundation. 8	I am better able to understand the impact of donor investment in the Alberta Cancer Foundation. 9	I am better able to understand the impact of donor investment in the Alberta Cancer Foundation. 10
The stories demonstrate the ability of donor investment to impact cancer care in Alberta.	The stories demonstrate the ability of donor investment to impact cancer care in Alberta. 1	The stories demonstrate the ability of donor investment to impact cancer care in Alberta. 2	The stories demonstrate the ability of donor investment to impact cancer care in Alberta. 3	The stories demonstrate the ability of donor investment to impact cancer care in Alberta. 4	The stories demonstrate the ability of donor investment to impact cancer care in Alberta. 5	The stories demonstrate the ability of donor investment to impact cancer care in Alberta. 6	The stories demonstrate the ability of donor investment to impact cancer care in Alberta. 7	The stories demonstrate the ability of donor investment to impact cancer care in Alberta. 8	The stories demonstrate the ability of donor investment to impact cancer care in Alberta. 9	The stories demonstrate the ability of donor investment to impact cancer care in Alberta. 10
The stories tell me how to invest in cancer care in Alberta.	The stories tell me how to invest in cancer care in Alberta. 1	The stories tell me how to invest in cancer care in Alberta. 2	The stories tell me how to invest in cancer care in Alberta. 3	The stories tell me how to invest in cancer care in Alberta. 4	The stories tell me how to invest in cancer care in Alberta. 5	The stories tell me how to invest in cancer care in Alberta. 6	The stories tell me how to invest in cancer care in Alberta. 7	The stories tell me how to invest in cancer care in Alberta. 8	The stories tell me how to invest in cancer care in Alberta. 9	The stories tell me how to invest in cancer care in Alberta. 10
The stories inspire me to take action.	The stories inspire me to take action. 1	The stories inspire me to take action. 2	The stories inspire me to take action. 3	The stories inspire me to take action. 4	The stories inspire me to take action. 5	The stories inspire me to take action. 6	The stories inspire me to take action. 7	The stories inspire me to take action. 8	The stories inspire me to take action. 9	The stories inspire me to take action. 10
I understand that investing in cancer care in Alberta is improving the lives of current cancer patients.	I understand that investing in cancer care in Alberta is improving the lives of current cancer patients. 1	I understand that investing in cancer care in Alberta is improving the lives of current cancer patients. 2	I understand that investing in cancer care in Alberta is improving the lives of current cancer patients. 3	I understand that investing in cancer care in Alberta is improving the lives of current cancer patients. 4	I understand that investing in cancer care in Alberta is improving the lives of current cancer patients. 5	I understand that investing in cancer care in Alberta is improving the lives of current cancer patients. 6	I understand that investing in cancer care in Alberta is improving the lives of current cancer patients. 7	I understand that investing in cancer care in Alberta is improving the lives of current cancer patients. 8	I understand that investing in cancer care in Alberta is improving the lives of current cancer patients. 9	I understand that investing in cancer care in Alberta is improving the lives of current cancer patients. 10
I understand that investing in cancer care in Alberta will impact the care of future cancer patients everywhere.	I understand that investing in cancer care in Alberta will impact the care of future cancer patients everywhere. 1	I understand that investing in cancer care in Alberta will impact the care of future cancer patients everywhere. 2	I understand that investing in cancer care in Alberta will impact the care of future cancer patients everywhere. 3	I understand that investing in cancer care in Alberta will impact the care of future cancer patients everywhere. 4	I understand that investing in cancer care in Alberta will impact the care of future cancer patients everywhere. 5	I understand that investing in cancer care in Alberta will impact the care of future cancer patients everywhere. 6	I understand that investing in cancer care in Alberta will impact the care of future cancer patients everywhere. 7	I understand that investing in cancer care in Alberta will impact the care of future cancer patients everywhere. 8	I understand that investing in cancer care in Alberta will impact the care of future cancer patients everywhere. 9	I understand that investing in cancer care in Alberta will impact the care of future cancer patients everywhere. 10

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* 10. Please indicate if Leap magazine has the following qualities. Use the scale from 1 to 10, where 1 means “this DOES NOT describe Leap” and 10 means “this TOTALLY describes Leap.”

	1	2	3	4	5	6	7	8	9	10
Helps me clarify how Alberta Cancer Foundation donor dollars work	Helps me clarify how Alberta Cancer Foundation donor dollars work 1	Helps me clarify how Alberta Cancer Foundation donor dollars work 2	Helps me clarify how Alberta Cancer Foundation donor dollars work 3	Helps me clarify how Alberta Cancer Foundation donor dollars work 4	Helps me clarify how Alberta Cancer Foundation donor dollars work 5	Helps me clarify how Alberta Cancer Foundation donor dollars work 6	Helps me clarify how Alberta Cancer Foundation donor dollars work 7	Helps me clarify how Alberta Cancer Foundation donor dollars work 8	Helps me clarify how Alberta Cancer Foundation donor dollars work 9	Helps me clarify how Alberta Cancer Foundation donor dollars work 10
Shares lessons from patients who have been there	Shares lessons from patients who have been there 1	Shares lessons from patients who have been there 2	Shares lessons from patients who have been there 3	Shares lessons from patients who have been there 4	Shares lessons from patients who have been there 5	Shares lessons from patients who have been there 6	Shares lessons from patients who have been there 7	Shares lessons from patients who have been there 8	Shares lessons from patients who have been there 9	Shares lessons from patients who have been there 10
Explains complicated health issues	Explains complicated health issues 1	Explains complicated health issues 2	Explains complicated health issues 3	Explains complicated health issues 4	Explains complicated health issues 5	Explains complicated health issues 6	Explains complicated health issues 7	Explains complicated health issues 8	Explains complicated health issues 9	Explains complicated health issues 10
Gives me information I can discuss with others	Gives me information I can discuss with others 1	Gives me information I can discuss with others 2	Gives me information I can discuss with others 3	Gives me information I can discuss with others 4	Gives me information I can discuss with others 5	Gives me information I can discuss with others 6	Gives me information I can discuss with others 7	Gives me information I can discuss with others 8	Gives me information I can discuss with others 9	Gives me information I can discuss with others 10
Gives me practical prevention tips	Gives me practical prevention tips 1	Gives me practical prevention tips 2	Gives me practical prevention tips 3	Gives me practical prevention tips 4	Gives me practical prevention tips 5	Gives me practical prevention tips 6	Gives me practical prevention tips 7	Gives me practical prevention tips 8	Gives me practical prevention tips 9	Gives me practical prevention tips 10
Gives me practical treatment tips	Gives me practical treatment tips 1	Gives me practical treatment tips 2	Gives me practical treatment tips 3	Gives me practical treatment tips 4	Gives me practical treatment tips 5	Gives me practical treatment tips 6	Gives me practical treatment tips 7	Gives me practical treatment tips 8	Gives me practical treatment tips 9	Gives me practical treatment tips 10
Gives me practical tips on how to maximize my donor dollars	Gives me practical tips on how to maximize my donor dollars 1	Gives me practical tips on how to maximize my donor dollars 2	Gives me practical tips on how to maximize my donor dollars 3	Gives me practical tips on how to maximize my donor dollars 4	Gives me practical tips on how to maximize my donor dollars 5	Gives me practical tips on how to maximize my donor dollars 6	Gives me practical tips on how to maximize my donor dollars 7	Gives me practical tips on how to maximize my donor dollars 8	Gives me practical tips on how to maximize my donor dollars 9	Gives me practical tips on how to maximize my donor dollars 10

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* 11. Please indicate how the following statements capture your feelings towards the editorial content of Leap.

	Strongly Disagree	Disagree	Neither Agree nor Disagree	Agree	Strongly Agree
I get value for the time I spend reading Leap	I get value for the time I spend reading Leap Strongly Disagree	I get value for the time I spend reading Leap Disagree	I get value for the time I spend reading Leap Neither Agree nor Disagree	I get value for the time I spend reading Leap Agree	I get value for the time I spend reading Leap Strongly Agree
I find the magazine approachable	I find the magazine approachable Strongly Disagree	I find the magazine approachable Disagree	I find the magazine approachable Neither Agree nor Disagree	I find the magazine approachable Agree	I find the magazine approachable Strongly Agree
Some of the articles I start but don't finish	Some of the articles I start but don't finish Strongly Disagree	Some of the articles I start but don't finish Disagree	Some of the articles I start but don't finish Neither Agree nor Disagree	Some of the articles I start but don't finish Agree	Some of the articles I start but don't finish Strongly Agree
I finish almost every article	I finish almost every article Strongly Disagree	I finish almost every article Disagree	I finish almost every article Neither Agree nor Disagree	I finish almost every article Agree	I finish almost every article Strongly Agree
I share this magazine with other people	I share this magazine with other people Strongly Disagree	I share this magazine with other people Disagree	I share this magazine with other people Neither Agree nor Disagree	I share this magazine with other people Agree	I share this magazine with other people Strongly Agree
The cover/images really make me want to read the magazine	The cover/images really make me want to read the magazine Strongly Disagree	The cover/images really make me want to read the magazine Disagree	The cover/images really make me want to read the magazine Neither Agree nor Disagree	The cover/images really make me want to read the magazine Agree	The cover/images really make me want to read the magazine Strongly Agree
It makes me better understand the value of my donation	It makes me better understand the value of my donation Strongly Disagree	It makes me better understand the value of my donation Disagree	It makes me better understand the value of my donation Neither Agree nor Disagree	It makes me better understand the value of my donation Agree	It makes me better understand the value of my donation Strongly Agree
It makes me more knowledgeable regarding the equipment and used in prevention, care and monitoring of cancer	It makes me more knowledgeable regarding the equipment and used in prevention, care and monitoring of cancer Strongly Disagree	It makes me more knowledgeable regarding the equipment and used in prevention, care and monitoring of cancer Disagree	It makes me more knowledgeable regarding the equipment and used in prevention, care and monitoring of cancer Neither Agree nor Disagree	It makes me more knowledgeable regarding the equipment and used in prevention, care and monitoring of cancer Agree	It makes me more knowledgeable regarding the equipment and used in prevention, care and monitoring of cancer Strongly Agree
Gives me donation investment information that I can act on	Gives me donation investment information that I can act on Strongly Disagree	Gives me donation investment information that I can act on Disagree	Gives me donation investment information that I can act on Neither Agree nor Disagree	Gives me donation investment information that I can act on Agree	Gives me donation investment information that I can act on Strongly Agree
Publishes articles with a writing style that I enjoy reading	Publishes articles with a writing style that I enjoy reading Strongly Disagree	Publishes articles with a writing style that I enjoy reading Disagree	Publishes articles with a writing style that I enjoy reading Neither Agree nor Disagree	Publishes articles with a writing style that I enjoy reading Agree	Publishes articles with a writing style that I enjoy reading Strongly Agree

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* 12. Comment on Leap’s design and content. Please indicate how the following statements capture your feelings towards the articles and images.

	Strongly Disagree	Disagree	Neither Agree nor Disagree	Agree	Strongly Agree
Easy to find what I want	Easy to find what I want Strongly Disagree	Easy to find what I want Disagree	Easy to find what I want Neither Agree nor Disagree	Easy to find what I want Agree	Easy to find what I want Strongly Agree
Layout is visually attractive	Layout is visually attractive Strongly Disagree	Layout is visually attractive Disagree	Layout is visually attractive Neither Agree nor Disagree	Layout is visually attractive Agree	Layout is visually attractive Strongly Agree
Information is interesting	Information is interesting Strongly Disagree	Information is interesting Disagree	Information is interesting Neither Agree nor Disagree	Information is interesting Agree	Information is interesting Strongly Agree
Articles are the right length	Articles are the right length Strongly Disagree	Articles are the right length Disagree	Articles are the right length Neither Agree nor Disagree	Articles are the right length Agree	Articles are the right length Strongly Agree
Tells me about how research dollars work	Tells me about how research dollars work Strongly Disagree	Tells me about how research dollars work Disagree	Tells me about how research dollars work Neither Agree nor Disagree	Tells me about how research dollars work Agree	Tells me about how research dollars work Strongly Agree
Introduces me in pictures and story to the people at work in cancer care	Introduces me in pictures and story to the people at work in cancer care Strongly Disagree	Introduces me in pictures and story to the people at work in cancer care Disagree	Introduces me in pictures and story to the people at work in cancer care Neither Agree nor Disagree	Introduces me in pictures and story to the people at work in cancer care Agree	Introduces me in pictures and story to the people at work in cancer care Strongly Agree

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* 13. I would like more information about:

Donor investments at work

Prevention

Palliative care

Complementary care

Psychosocial care

Cutting-edge research

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* 14. What is your gender?

Male

Female

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* 15. What is your age?

Under 18

18 to 24

25 to 29

30 to 34

35 to 39

40 to 44

45 to 49

50 to 54

55 to 59

60 to 64

65 to 69

70 years or older

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* 16. If you could make one change to improve Leap, what would that change be?

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* 17. I read Leap online.

Yes

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* 18. I circulate stories from Leap online to others via email or social networks.

Yes

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* 19. For Leap online, I want more of the following:

	Strongly Disagree	Disagree	Neither Agree nor Disagree	Agree	Strongly Agree
Videos of the process of patient care	Videos of the process of patient care Strongly Disagree	Videos of the process of patient care Disagree	Videos of the process of patient care Neither Agree nor Disagree	Videos of the process of patient care Agree	Videos of the process of patient care Strongly Agree
Videos about cutting edge research	Videos about cutting edge research Strongly Disagree	Videos about cutting edge research Disagree	Videos about cutting edge research Neither Agree nor Disagree	Videos about cutting edge research Agree	Videos about cutting edge research Strongly Agree
Videos of care providers	Videos of care providers Strongly Disagree	Videos of care providers Disagree	Videos of care providers Neither Agree nor Disagree	Videos of care providers Agree	Videos of care providers Strongly Agree
“What to expect” videos	“What to expect” videos Strongly Disagree	“What to expect” videos Disagree	“What to expect” videos Neither Agree nor Disagree	“What to expect” videos Agree	“What to expect” videos Strongly Agree
“How to care for myself” videos	“How to care for myself” videos Strongly Disagree	“How to care for myself” videos Disagree	“How to care for myself” videos Neither Agree nor Disagree	“How to care for myself” videos Agree	“How to care for myself” videos Strongly Agree
“How to care for my loved one” videos	“How to care for my loved one” videos Strongly Disagree	“How to care for my loved one” videos Disagree	“How to care for my loved one” videos Neither Agree nor Disagree	“How to care for my loved one” videos Agree	“How to care for my loved one” videos Strongly Agree
Enriched infographics	Enriched infographics Strongly Disagree	Enriched infographics Disagree	Enriched infographics Neither Agree nor Disagree	Enriched infographics Agree	Enriched infographics Strongly Agree
How to donate	How to donate Strongly Disagree	How to donate Disagree	How to donate Neither Agree nor Disagree	How to donate Agree	How to donate Strongly Agree

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* 20. Would you subscribe to receive the print issue of Leap quarterly?

Definitely

Probably

Probably not

Definitely not

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* 21. Would you e-subscribe to receive the digital issue of Leap quarterly?

Definitely

Probably

Probably not

Definitely not

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* 22. Where do you live?

Calgary

Edmonton

Red Deer

Fort McMurray

Lethbridge

Rural Alberta Outside Alberta

Outside Canada