User Generated Content: The Social Proof Content Strategy You Already Have , But Are Not Using - Ryan Bennion

Question Title

* 1. What is user generated content?

content that you ask your users to create

Images, video, text, audio created by product users to convey their experience.

Marketing content made by someone at your company

Content created by influencers who you pay to use your product

Question Title

* 2. The two options for recruiting influencers are to _ or ___ influencers.

Buy; Sell

Create; Trade

Buy; Create

Trade; Sell

Question Title

* 3. Which of the following is NOT a part of getting started with influencers?

Write a creative brief

Identify your budget

Write a script or storyboard

Reach out to influencers directly

Question Title

* 4. True or False: When sending information over to an influencer, it's good to include information about your company or brand like a style guide, logos, top product shots, current video content, and a product brief.

True

False

Question Title

* 5. True or false: Influencer costs can range from $0 to over $1 Million.

True

False

Question Title

* 6. Which of the following is a platform that can be used for user generated content contests.

Woobox

Shortstuff

Glim

Stackr

Question Title

* 7. True or false: It's NOT very effective or helpful to keep a folder of all the UGC you get.

True

False

Question Title

* 8. What does it mean to have a 3.5 ROAS?

For every $1 spend on advertising you got $3.50 back in revenue

You got 3.5 out of 5 stars

You are ranking 3.5 in ad spend

You're audience just grew by 3.5 times

Question Title

* 1. What is user generated content?

Question Title

* 2. The two options for recruiting influencers are to _______ or _________ influencers.

Question Title

* 3. Which of the following is NOT a part of getting started with influencers?

Question Title

* 4. True or False: When sending information over to an influencer, it's good to include information about your company or brand like a style guide, logos, top product shots, current video content, and a product brief.

Question Title

* 5. True or false: Influencer costs can range from $0 to over $1 Million.

Question Title

* 6. Which of the following is a platform that can be used for user generated content contests.

Question Title

* 7. True or false: It's NOT very effective or helpful to keep a folder of all the UGC you get.

Question Title

* 8. What does it mean to have a 3.5 ROAS?

* 2. The two options for recruiting influencers are to _ or ___ influencers.