User Experience and Feedback to Improve LASD's Digital Communication Websites

Dear LASD social media followers – Thank you for participating in the survey study. The objective of this survey is to understand the information needs of our stakeholders and community in order to improve the content and design of LASD digital communications (including Facebook, Twitter, Instagram, NIXLE, Pinterest and Next-door). The survey is for research purposes only. Your response will remain confidential: no individual names will be collected to be linked to any survey data reported. Thank you in advance for your valuable input.

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* 1. In which year did you first start to use the LASD digital communication channels (Facebook, Twitter, Instagram, NIXLE, Pinterest, Next-door)?  (please provide the best estimated year and month).

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* 2. What is your main reason to visit (view) the LASD digital communication channels Facebook, Twitter, Instagram, NIXLE, Pinterest, Next-door)? Please briefly explain in a 1-2 sentences with an example.

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* 3. On a weekly basis, how much time do you spend using LASD digital communication channels (Facebook, Twitter, Instagram, NIXLE, Pinterest, Next-door)?

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* 4. On a weekly basis, how often do you visit LASD digital communication channels (Facebook, Twitter, Instagram, NIXLE, Pinterest, Next-door)?

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* 5. What device do you mostly use to access to LASD digital communication channels (Facebook, Twitter, Instagram, NIXLE, Pinterest, Next-door)?

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* 6. What time period are you most likely access to LASD digital communication channels (Facebook, Twitter, Instagram, NIXLE, Pinterest and Next-door)?

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* 7. Overall, how satisfied are you with the LASD digital communication channels (Facebook, Twitter, Instagram, NIXLE, Pinterest, Next-door)?

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* 8. Which LASD digital communication sites do you normally follow? (Facebook, Twitter, Instagram, NIXLE, Pinterest, Next-door)? (Please list all that you follow):

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* 9. How much do you like to see the following content on the LASD digital communication channels (Facebook, Twitter, Instagram, NIXLE, Pinterest, Next-door)? (on a 5-point scale, with 1=not at all and 5=very much)

  Not at all Below Average Average Above Average Very much
(1) LASD Recruitment/employment information
(2) Wanted poster/flyers
(3) Safety information
(4) General crime information/Noteworthy arrests
(5) Videos/Photos relating to LASD events

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* 10. Please rate your level of agreement with the following statements (1= Disagree strongly, and 5= Agree strongly).

---I follow LASD Facebook (or other digital communication sites) ________:

  Disagree strongly Disagree Neutral Agree Agree strongly
(1) Because it provides quick and easy access to large volume of information.
(2) Because it gives me something to occupy my time.
(3) Because I can share my opinion through communication contents (message board, chat, …)
(4) Because I am able to obtain a wide range of information.
(5) Because it passes the time away, particularly when I’m bored.
(6) Because I can comment on what other followers have said on LASD Facebook (or LASD Twitter)
(7) Because I can learn about LASD services and policies.
(8) Because it gives me something to occupy my time.
(9) Because I enjoy interacting with other followers on LASD Facebook (or LASD Twitter)

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* 11. How likely are you to refer the LASD digital communication channels (Facebook, Twitter, Instagram, NIXLE, Pinterest, Next-door) to your friends and co-workers?

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* 12. What is your gender?

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* 13. What is your age?

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* 14. Overall, what do you like the most about the LASD digital communication channels (Facebook, Twitter, Instagram, NIXLE, Pinterest and Next-door)? Please explain briefly with an example(s)

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* 15. Any comments about improving LASD's digital communications. Thank You!

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