Matrix Research is conducting 90-minute research interviews in the Los Angeles area on the top of music and audio product preferences.
This study is strictly research, and you will not be solicited to purchase products.

Payment for full participation in this study is $150 for an in-home interview where one of our researchers comes to you.
If you would like to be considered for this study, please complete the following questions in confidence. We will get back to you via email or phone if it appears that you would be a proper fit for this study.
Thank you for your interest in research with Matrix Research, Inc.

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* 1. What is your first and last name?

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* 3. Please provide your mobile phone number. This is only used if we cannot reach you via email or if we have a last-minute study requirement. This information is never released outside of the study.

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* 4. Please give us a general idea of where you live.

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* 5. Do you work in a job that involves...

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* 6. Which of the following best describes the role music plays in your life?

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* 7. Which of the following audio brands do you currently own? By audio products, this includes headphones, speakers and soundbars. Select all that apply

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* 8. Which of the following audio devices do you own? Select all that apply.

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* 9. On which of the following devices do you watch video content? Select all that apply

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* 10. Thinking about the role of entertainment and media in your life, how much do you agree or disagree with the following statements?

  1. Strongly Disagree 2. Disagree 3. Neither Agree nor Disagree 4. Agree 5. Strongly Agree
I’m passionate about pop culture
Music is an essential part of my daily routine
I’m very particular about the music I listen to
I often discuss entertainment/pop culture with others
Consuming entertainment (music, shows, movies) is something that I make time to enjoy

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* 11. Thinking about technology in your life, how much do you agree or disagree with the following statements?

  1. Strongly Disagree 2. Disagree 3. Neither Agree nor Disagree 4. Agree 5. Strongly Agree
It’s important my tech products are top tier quality
I’m always looking for the next tech innovation
I prefer to listen to music in as high quality as possible

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* 12. How do you like to spend your time when not working? Select your top 5.
PLEASE ONLY CHOOSE 5

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* 13. When was the last time you purchased any audio products that cost more than $150? This can include speakers, headphones, soundbar etc.
Please tell us the device type (Speaker/Headphone/Soundbar) and what month/year it was purchased.

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* 14. Do you plan to purchase any audio products that cost more than $150 within the next 6 months? This can include speakers, headphones, soundbar etc.
If yes, please tell us what you are hoping to purchase.

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* 15. What type of phone do you own and use?

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* 16. How much do you agree or disagree with each of the following (regarding home audio equipment)?

  1. Strongly Disagree 2. Disagree Somewhat 3. Neither Agree nor Disagree 4. Agree Somewhat 5. Strongly Agree
I tend to add additional speakers to my system over a period of time.
I like to stick with a single brand of audio equipment.
Once I have an audio system set up, I don't want to adjust it again unless absolutely necessary.
I like to stay up to date on the latest developments in audio equipment.
New technology makes me uncomfortable
I enjoy finding new technology to purchase for my home
When it comes to speakers, I prefer to buy a system all at once.
I will find the right audio equipment for my needs, even if the brand is different than the others I already own.
I enjoy tinkering with the settings to get the perfect audio experience.
The most important thing to me about audio equipment is that it is easy to install and use.

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* 17. What gender do you identify?

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* 18. Which of the following best describes where you live?

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* 19. What is your current age?

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* 20. What was your employment status as of one month ago?

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* 21. What is your current, or most recent, occupation?

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* 22. Which best describes your household composition?

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* 23. Which best describes where you live?

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* 24. Do you own or rent your residence?

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* 25. Which of the following best describes your annual household income?

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* 26. What is the highest level of education you have completed?

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* 27. We’re looking for people from different backgrounds…what best describes your ethnicity?

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* 28. How comfortable are you with starting a conversation with people whom you don't know?

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* 29. What item over $100 have you recently bought for the home and why?

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* 30. Which form of payment do you prefer? This study pays $150 for the 90-minute in-home, in-person interview.

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* 31. What is your availability for a 90-minute interview? What days of the week and weekend, and what times of day work best for you?

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