LeadingAge Arizona Webinar Follow Up

Question Title

* 1. Which of the following business issues are most pressing for you right now given the current climate?

Adjusting annual financial goals

Minimizing a drop-off in leads/occupancies

Responding to the fears and concerns of residents/families

Improving crisis communications

Hiring and onboarding new team members

Upgrading technology and/or resident engagement tools

Minimizing social isolation with residents

Other (please specify)

Question Title

* 2. How likely is your organization to hit its original financial goal for 2020?

Extremely likely

Somewhat likely

Not likely

Extremely unlikely

Question Title

* 3. What tools would be most beneficial to you in gaining clarity on how to adjust your organization’s 2020 business plan?

Cost analysis

Consumer behavior surveys

Strategy review and planning

Employee surveys

Market vertical/industry surveys

Other (please specify)

Question Title

* 4. How likely are you to invest in communications and marketing services during this time?

Extremely likely

Somewhat likely

Not likely

Extremely unlikely

Question Title

* 5. What is the most important thing to communicate to your prospects during this time?

Health and safety measures being taken

Empathy and emotional support

Resident life and events updates

A sense of family within the community

The level of compassion among team members and their engagement with residents

Availability of special amenities and opportunities for residents

Other (please specify)

Question Title

* 6. What marketing and communications tactics have your organization utilized during this time?

Content updates to the website

Live chat services on the website

Social media posts

Social media advertising

Google and/or Bing ads

Personalized phone calls

Email communications

Video marketing

Other (please specify)

LeadingAge Arizona Webinar Follow Up

Question Title

* 1. Which of the following business issues are most pressing for you right now given the current climate?

Question Title

* 2. How likely is your organization to hit its original financial goal for 2020?

Question Title

* 3. What tools would be most beneficial to you in gaining clarity on how to adjust your organization’s 2020 business plan?

Question Title

* 4. How likely are you to invest in communications and marketing services during this time?

Question Title

* 5. What is the most important thing to communicate to your prospects during this time?

Question Title

* 6. What marketing and communications tactics have your organization utilized during this time?

Question Title

* 7. Thank you for your time! Please leave your email below so that we can contact you to schedule your complimentary marketing session with our team!