HOOK & BARREL: THE MODERN OUTDOORSMAN Survey

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1. Which best describes where you’re at right now?

Grinding career mode

Building a family

Chasing experiences

Trying to balance it all

Still figuring it out

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2. How big of a role does the outdoors play in your life today?

Core identity

Major hobby

Occasional escape

Aspirational

Not a priority (yet)

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3. Are outdoorsmen better off than they were 10 years ago?

Yes

The same

Worse

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4. Do smartphones help or distract from the outdoor experience?

Smartphones help

Smartphones distract

Neutral

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5. How often do you think about your next outdoor trip, hunt, etc?

Rarely

Sometimes

Often

Everyday

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6. Where do you actually get outdoor inspiration? (select up to 3)

Social Media

Podcasts

Friends

Websites

Magazines/articles

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7. Which content format do you engage with most?

Short-form video

Long-form YouTube

Podcasts

Written features

Photo-driven stories

OUTDOORS, FITNESS & MINDSET

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8. How important is fitness to your outdoor life?

Critical

Important

Somewhat

Not very

Not at all

Critical

Important

Somewhat

Not very

Not at all

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9. Compared to 5 years ago, you spend…

More time outside

About the same

Less time outside

Wish I spent more

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10. How important is time outdoors to your mental well-being?

Essential — it keeps me balanced

Very important

Somewhat important

Not very important

Not important at all

Essential — it keeps me balanced

Very important

Somewhat important

Not very important

Not important at all

GEAR, MONEY & BRANDS

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11. Which best describes your gear mindset?

Buy once, cry once

Best value for the money

Gear is part of the lifestyle

I keep it simple

I’m a gear nerd

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12. What makes you trust a gear brand? (pick up to 2)

Hands-on experience

Honest reviews

American-made

Aesthetic / design

Word of mouth

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13. What turns you off fastest?

Overpricing

Influencer hype

Poor quality

Bad customer service

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14. How does a partner’s interest in the outdoors affect your lifestyle?

It’s essential

It’s a big plus

Nice, but not required

Doesn’t matter

I’m currently single

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15. Ladies, who influences outdoor gear purchases in your household most?

Mostly me

Me + my partner equally

Mostly my partner

Depends on the purchase

Just me (single)

N/A

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16. Would you feel comfortable dating someone who is a better shot and or hunter than you?

Yes

ACCESS & BELONGING

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17. Do you feel the outdoor community is welcoming to people from different backgrounds?

Very welcoming

Mostly welcoming

Neutral

Not very welcoming

Not at all welcoming

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18. Have you personally seen or experienced exclusion in outdoor spaces?

Yes

Not sure

WOMEN & THE MODERN OUTDOORS

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19. Do you think women are playing a bigger role in outdoor culture today than in the past?

Definitely

Somewhat

About the same

Not really

Not sure

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20. How do you personally feel about women taking more visible leadership roles in the outdoors (guides, athletes, creators, executives)?

Very positive

Somewhat positive

Neutral

Somewhat negative

Very negative

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21. Would you be more likely to support a brand that actively includes women in its outdoor storytelling (not just marketing)?

Definitely

Probably

Neutral

Probably not

Definitely

Probably

Neutral

Probably not

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22. Have women influenced any of your outdoor-related purchases?

Yes — significantly

Yes — somewhat

Not sure

SPORTS & ENTERTAINMENT

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23. Which sports or competitions overlap most with your outdoor interests? (pick up to 2)

MMA / UFC

Car Racing (NASCAR, F1, etc.)

Endurance racing (marathons and ultra-marathons)

CrossFit / HYROX

Hunting or shooting competitions

Professional or College Sports

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24. How often do you watch outdoor or adventure films/series?

Regularly

Occasionally

Rarely

Never

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25. How often do you watch outdoor-themed television?

Regularly

Occasionally

Rarely

Never. That’s still a thing?

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26. Hollywood film and TV typically get guns and hunting technically wrong or put shooters and hunters in a bad light.

Agree

Disagree

Never gave it any thought

CULTURE & IDENTITY

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27. Which statement do you agree with most?

Outdoor culture feels more relevant to mainstream culture now

It’s becoming mainstream but losing edge

It’s still niche and misunderstood

I don’t think about it that way

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28. Which podcasts or shows influence how you think about life, fitness, or the outdoors?

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29. How much do creators and athletes influence what you buy or try outdoors?

A lot

Some

Very little

Not at all

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30. The pendulum is swinging back to the middle, where hunting or shooting isn’t going to lead to being cancelled.

Agree

Disagree

HOOK & BARREL: THE MODERN OUTDOORSMAN

State Of The Outdoors Readership Survey

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* 1. Which best describes where you’re at right now?

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* 2. How big of a role does the outdoors play in your life today?

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* 3. Are outdoorsmen better off than they were 10 years ago?

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* 4. Do smartphones help or distract from the outdoor experience?

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* 5. How often do you think about your next outdoor trip, hunt, etc?

Question Title

* 6. Where do you actually get outdoor inspiration? (select up to 3)

Question Title

* 7. Which content format do you engage with most?

Question Title

* 8. How important is fitness to your outdoor life?

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* 9. Compared to 5 years ago, you spend…

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* 10. How important is time outdoors to your mental well-being?

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* 11. Which best describes your gear mindset?

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* 12. What makes you trust a gear brand? (pick up to 2)

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* 13. What turns you off fastest?

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* 14. How does a partner’s interest in the outdoors affect your lifestyle?

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* 15. Ladies, who influences outdoor gear purchases in your household most?

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* 16. Would you feel comfortable dating someone who is a better shot and or hunter than you?

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* 17. Do you feel the outdoor community is welcoming to people from different backgrounds?

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* 18. Have you personally seen or experienced exclusion in outdoor spaces?

Question Title

* 19. Do you think women are playing a bigger role in outdoor culture today than in the past?

Question Title

* 20. How do you personally feel about women taking more visible leadership roles in the outdoors (guides, athletes, creators, executives)?

Question Title

* 21. Would you be more likely to support a brand that actively includes women in its outdoor storytelling (not just marketing)?

Question Title

* 22. Have women influenced any of your outdoor-related purchases?

Question Title

* 23. Which sports or competitions overlap most with your outdoor interests? (pick up to 2)

Question Title

* 24. How often do you watch outdoor or adventure films/series?

Question Title

* 25. How often do you watch outdoor-themed television?

Question Title

* 26. Hollywood film and TV typically get guns and hunting technically wrong or put shooters and hunters in a bad light.

Question Title

* 27. Which statement do you agree with most?

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* 28. Which podcasts or shows influence how you think about life, fitness, or the outdoors?

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* 29. How much do creators and athletes influence what you buy or try outdoors?

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* 30. The pendulum is swinging back to the middle, where hunting or shooting isn’t going to lead to being cancelled.

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* 31. Have something to add...go right ahead.

1. Which best describes where you’re at right now?

2. How big of a role does the outdoors play in your life today?

3. Are outdoorsmen better off than they were 10 years ago?

4. Do smartphones help or distract from the outdoor experience?

5. How often do you think about your next outdoor trip, hunt, etc?

6. Where do you actually get outdoor inspiration? (select up to 3)

7. Which content format do you engage with most?

8. How important is fitness to your outdoor life?

9. Compared to 5 years ago, you spend…

10. How important is time outdoors to your mental well-being?

11. Which best describes your gear mindset?

12. What makes you trust a gear brand? (pick up to 2)

13. What turns you off fastest?

14. How does a partner’s interest in the outdoors affect your lifestyle?

15. Ladies, who influences outdoor gear purchases in your household most?

16. Would you feel comfortable dating someone who is a better shot and or hunter than you?

17. Do you feel the outdoor community is welcoming to people from different backgrounds?

18. Have you personally seen or experienced exclusion in outdoor spaces?

19. Do you think women are playing a bigger role in outdoor culture today than in the past?

20. How do you personally feel about women taking more visible leadership roles in the outdoors (guides, athletes, creators, executives)?

21. Would you be more likely to support a brand that actively includes women in its outdoor storytelling (not just marketing)?

22. Have women influenced any of your outdoor-related purchases?

23. Which sports or competitions overlap most with your outdoor interests? (pick up to 2)

24. How often do you watch outdoor or adventure films/series?

25. How often do you watch outdoor-themed television?

26. Hollywood film and TV typically get guns and hunting technically wrong or put shooters and hunters in a bad light.

27. Which statement do you agree with most?

28. Which podcasts or shows influence how you think about life, fitness, or the outdoors?

29. How much do creators and athletes influence what you buy or try outdoors?

30. The pendulum is swinging back to the middle, where hunting or shooting isn’t going to lead to being cancelled.

31. Have something to add...go right ahead.