Thursday, March 17th at 6:00pm at Georgetown University, Gaston Hall

Loyalty points are the most valuable marketing tool of all time. Entrepreneur and former Wall Street exec. Brian Kelly—famously known as The Points Guy—has become the authority on maximizing the value of rewards programs. In this keynote, he examines how credit card companies, airlines, and hotels have created a new “golden age of travel,” allowing consumers to move across the world in ultimate luxury—spending points, not cash. Big data is at the heart of today’s hospitality industry, serving as the cornerstone of customer relationship and experience management.

This event will be held at:

Gaston Hall
Located on the 4th floor of Healy Hall
Georgetown University
37th and O St., N.W.
Washington, DC 20007
Campus Map

Registration will open at 5:30pm, and the event will begin at 6:00pm. For information on parking in Georgetown, please see here.

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* 1. I will attend this event on March 17th at 6:00pm - 8:00pm at Georgetown University, Gaston Hall

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* 2. Please provide your current contact information

Accommodation requests related to a disability should be emailed to scsevents@georgetown.edu at least five (5) business days prior to the event. A good faith effort will be made to fulfill requests received after that point.

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