Berri Barmera Council Visitor Servicing Survey

The Berri Barmera Council invests heavily in the operation of the Berri Visitor Information Centre on behalf of our ratepayers. Council, noticing changes in technology and decreases in visitor numbers to the centre, is undertaking a review of how tourism information is provided and researching how it can modernise its approach and cost-effectiveness to deliver these services. With tourism being the fourth largest employer in the region, high quality information is vital in promoting increased enjoyment and stimulating spending in our local businesses from the visitors to our area.

Council is committed to ensuring that visitors to the Berri Barmera area are provided with high-quality information. Council is seeking your feedback on how we can continue to best support the delivery of inspiring information to our visitors.

Participants seeking context about the operation of the Berri Visitor Information Centre and the current review by Council before commencing this survey can find out more here.

This short survey will take you approximately of 3-4 minutes to complete. The information supplied in this survey will be treated confidentially and the results will be presented only in the form of aggregated data.

The Berri Barmera Council thanks you for your valued input.

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* 1. Which category best applies to you?

Local resident

Local business

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* 2. How frequently do you visit the Berri Visitor Information Centre?

Once a week

Once a month

Once a quarter

Once a year

Never

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* 3. Which of the following services of the Berri Visitor Information Centre do you utilise?

To collect information/brochures on attractions, activities and things to see and do

Phone and/or email enquiries regarding attractions, activities and events

Promotion of my business

To purchase a local product or souvenir retailed in the centre

To use the adjacent toilet facilities

None

Other (please specify)

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* 4. How frequently do you refer visitors to the area to the Berri Visitor Information Centre?

Once a week

Once a month

Once a quarter

Once a year

Never

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* 5. When thinking about how we can best service visitors, rate the following from low to high priority.

	Very Low	Low	Medium	High	Very High
1. Through a well-located and resourced visitor information centre in its current location?	1. Through a well-located and resourced visitor information centre in its current location? Very Low	1. Through a well-located and resourced visitor information centre in its current location? Low	1. Through a well-located and resourced visitor information centre in its current location? Medium	1. Through a well-located and resourced visitor information centre in its current location? High	1. Through a well-located and resourced visitor information centre in its current location? Very High
2. Providing mobile visitor information services to where visitors are to be found eg. key events (pop-up and during peak seasons)?	2. Providing mobile visitor information services to where visitors are to be found eg. key events (pop-up and during peak seasons)? Very Low	2. Providing mobile visitor information services to where visitors are to be found eg. key events (pop-up and during peak seasons)? Low	2. Providing mobile visitor information services to where visitors are to be found eg. key events (pop-up and during peak seasons)? Medium	2. Providing mobile visitor information services to where visitors are to be found eg. key events (pop-up and during peak seasons)? High	2. Providing mobile visitor information services to where visitors are to be found eg. key events (pop-up and during peak seasons)? Very High
3. Through increased online and other marketing to visitors before they arrive in the region?	3. Through increased online and other marketing to visitors before they arrive in the region? Very Low	3. Through increased online and other marketing to visitors before they arrive in the region? Low	3. Through increased online and other marketing to visitors before they arrive in the region? Medium	3. Through increased online and other marketing to visitors before they arrive in the region? High	3. Through increased online and other marketing to visitors before they arrive in the region? Very High
4. Through visitor information displays (static or electronic) in locations where visitors commonly frequent e.g. shopping centres, fuel stops, caravan parks and hotels, key attractions?	4. Through visitor information displays (static or electronic) in locations where visitors commonly frequent e.g. shopping centres, fuel stops, caravan parks and hotels, key attractions? Very Low	4. Through visitor information displays (static or electronic) in locations where visitors commonly frequent e.g. shopping centres, fuel stops, caravan parks and hotels, key attractions? Low	4. Through visitor information displays (static or electronic) in locations where visitors commonly frequent e.g. shopping centres, fuel stops, caravan parks and hotels, key attractions? Medium	4. Through visitor information displays (static or electronic) in locations where visitors commonly frequent e.g. shopping centres, fuel stops, caravan parks and hotels, key attractions? High	4. Through visitor information displays (static or electronic) in locations where visitors commonly frequent e.g. shopping centres, fuel stops, caravan parks and hotels, key attractions? Very High
5. Through supporting training for businesses and residents in customer service and hospitality so that everyone is an ambassador?	5. Through supporting training for businesses and residents in customer service and hospitality so that everyone is an ambassador? Very Low	5. Through supporting training for businesses and residents in customer service and hospitality so that everyone is an ambassador? Low	5. Through supporting training for businesses and residents in customer service and hospitality so that everyone is an ambassador? Medium	5. Through supporting training for businesses and residents in customer service and hospitality so that everyone is an ambassador? High	5. Through supporting training for businesses and residents in customer service and hospitality so that everyone is an ambassador? Very High
6. Leaving this work entirely to the businesses which earn an income directly and indirectly from visitors?	6. Leaving this work entirely to the businesses which earn an income directly and indirectly from visitors? Very Low	6. Leaving this work entirely to the businesses which earn an income directly and indirectly from visitors? Low	6. Leaving this work entirely to the businesses which earn an income directly and indirectly from visitors? Medium	6. Leaving this work entirely to the businesses which earn an income directly and indirectly from visitors? High	6. Leaving this work entirely to the businesses which earn an income directly and indirectly from visitors? Very High

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* 6. Out of the 6 statements in Question 5 above, which would you assign the highest priority for council to pursue?

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* 7. If thinking about co-locating visitor information services in Berri in conjunction with other services offered within our community, in your view, rate the following according to suitability.

	Very Low Suitability	Low Suitability	Medium Suitability	High Suitability	Very High Suitability
Library services	Library services Very Low Suitability	Library services Low Suitability	Library services Medium Suitability	Library services High Suitability	Library services Very High Suitability
Council Offices / Front Counter	Council Offices / Front Counter Very Low Suitability	Council Offices / Front Counter Low Suitability	Council Offices / Front Counter Medium Suitability	Council Offices / Front Counter High Suitability	Council Offices / Front Counter Very High Suitability
A historical collection or display	A historical collection or display Very Low Suitability	A historical collection or display Low Suitability	A historical collection or display Medium Suitability	A historical collection or display High Suitability	A historical collection or display Very High Suitability
Town Hall / Public Meeting Room	Town Hall / Public Meeting Room Very Low Suitability	Town Hall / Public Meeting Room Low Suitability	Town Hall / Public Meeting Room Medium Suitability	Town Hall / Public Meeting Room High Suitability	Town Hall / Public Meeting Room Very High Suitability
A suitable and accessible business in the Berri Town Precinct	A suitable and accessible business in the Berri Town Precinct Very Low Suitability	A suitable and accessible business in the Berri Town Precinct Low Suitability	A suitable and accessible business in the Berri Town Precinct Medium Suitability	A suitable and accessible business in the Berri Town Precinct High Suitability	A suitable and accessible business in the Berri Town Precinct Very High Suitability
A suitable and accessible business in the Riverland Plaza	A suitable and accessible business in the Riverland Plaza Very Low Suitability	A suitable and accessible business in the Riverland Plaza Low Suitability	A suitable and accessible business in the Riverland Plaza Medium Suitability	A suitable and accessible business in the Riverland Plaza High Suitability	A suitable and accessible business in the Riverland Plaza Very High Suitability
A suitable and accessible business elsewhere in Berri	A suitable and accessible business elsewhere in Berri Very Low Suitability	A suitable and accessible business elsewhere in Berri Low Suitability	A suitable and accessible business elsewhere in Berri Medium Suitability	A suitable and accessible business elsewhere in Berri High Suitability	A suitable and accessible business elsewhere in Berri Very High Suitability

Berri Barmera Council Visitor Servicing Survey

Question Title

* 1. Which category best applies to you?

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* 2. How frequently do you visit the Berri Visitor Information Centre?

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* 3. Which of the following services of the Berri Visitor Information Centre do you utilise?

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* 4. How frequently do you refer visitors to the area to the Berri Visitor Information Centre?

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* 5. When thinking about how we can best service visitors, rate the following from low to high priority.

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* 6. Out of the 6 statements in Question 5 above, which would you assign the highest priority for council to pursue?

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* 7. If thinking about co-locating visitor information services in Berri in conjunction with other services offered within our community, in your view, rate the following according to suitability.

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* 8. Please provide your name (optional).

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* 9. Postal Code

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* 10. Town or Suburb