IDENTIFYING PREFERRED FORMS OF COMMUNICATION AMONG FOUR GENERATIONS OF ALUMNI AT A CHRISTIAN HIGHER EDUCATION INSTITUTION.

Thank you for taking the time to complete this survey.  The purpose of this survey is to determine the preferred forms of communication among four generations at a small, Christian private university.  Because you attended Southwestern Christian University for at least one semester, you have been selected as a candidate for this study.  Your completion of this survey implies your consent to participate in this study.  Thank you again for your time. 

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* 1. What is your gender?

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* 2. I have completed at least one semester at Southwestern Christian University (Southwestern College, Southwestern College of Christian Ministries, Southwestern College, or Southwestern High School).

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* 3. In which category below does your year of birth fall?

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* 4. Please identify your range of annual household income.

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* 5. What is your average annual giving to Christian educational institutions?

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* 6. Rank the following forms of communication from your favorite (1) to the least favorite (6).

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* 7. Please rate the degree to which you agree or disagree with the following statements based on your personal preferences.

  Strongly Agree Agree Neutral Disagree Strongly Disagree
7. If I were contacted by someone who I did not have a close relationship with, I prefer to be contacted by email.
8. I prefer electronic communications (email, texting, websites, social media, online newsletters, etc.) rather than traditional postal service.
9. I believe social media is NOT an effective mode of communication.
10. With increased use of social media, face-to-face communication is not as necessary as it was before.
11. Communicating with someone face-to-face is the most effective form of communication.
12. I prefer to text someone rather than talk to them over the phone.
13. I believe a telephone conversation is more effective than a text message conversation.
14. Texting is NOT an effective form of communication.
15. I consider social media to be a relevant and effective form of communication.
16. I prefer communicating by email over face-to-face interaction.
17. I frequently follow organizations using social media for news and updates related to that particular organization.
18. I would likely get more involved with my alma mater if I were contacted through my preferred form of communication.
19. When I receive materials from my alma mater through the traditional postal service, I pay close attention to what they are communicating.
20. I believe the United States Post Office is an outdated, irrelevant form of communication.
21. I believe a phone call is more effective than any electronic form of communication.
22. I believe I can establish a meaningful relationship using only social media.
23. Face-to-face interaction is required for a meaningful relationship to be established.
24. When reading a book I prefer an electronic version rather than the paper version.
25. I would rather write someone a letter and send it through the traditional postal service than by email.
26. Receiving a written letter though the mail is more effective than receiving an email.
27. Face-to-face interaction is more meaningful and effective than email.
28. When I am being contacted about making a donation to my alma mater, I am more likely to give if it is a face-to-face conversation.
29. I prefer to give online rather than write a check.
30. I prefer to make a donation by text message than any other form of giving.
31. I am more likely to make a donation if I am present at a university function and a request to donate is made.
32. I could be motivated to give to my alma mater through social media.
33. I am more likely to give by check than by any other form of giving.
34. I prefer to be asked for donations by email rather than face-to-face.
35. If I am asked to make a substantial donation, I need to have a face-to-face meeting.
36. I am more likely to give to my alma mater if I receive communication through the traditional postal service.
37. Receiving a phone call from my alma mater is more meaningful than receiving an email.
38. I could be motivated to give by receiving a text message from my alma mater.
39. I am more likely to make a donation if I am contacted by my alma mater in order for me to make a donation.
40. I am likely to give more financially through a pledge commitment than through a one-time gift.
41. I am more likely to give financially if I am contacted through social media than through face-to-face contact.

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* 8. Thank you for taking this survey. Any feedback, questions or suggestions you have about this survey would be greatly appreciated.

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