NURVORO Edible Hydration Pods – Consumer Market Research

NURVORO is developing the concept of edible hydration pods containing 100 ml of water inside a soft, biteable, food-safe membrane.

The pods are intended to provide controlled bursts of hydration. Five pods would provide approximately 500 ml of water, equivalent to a standard bottle, while a 10-pod pack would contain one litre in total.

This is an early-stage concept undergoing market research. The product would require full scientific development, independent testing and food-safety validation before becoming available to consumers.

This questionnaire should take approximately 3–5 minutes. Thank you for sharing your honest opinion.
1.What is your age group?(Required.)
2.How often do you currently use bottled water when travelling, exercising or away from home?(Required.)
3.Based on the description, what is your first reaction to the NURVORO edible hydration pod concept?(Required.)
4.If NURVORO hydration pods were independently tested, proven safe and pleasant to consume, how likely would you be to try them?
Select one answer
(Required.)
5.What would be your biggest concern about trying an edible hydration pod?(Required.)
6.Which information or evidence would make you feel more confident about trying NURVORO?

Select up to three answers.
(Required.)
7.Where would you be most likely to use NURVORO hydration pods?

Select all that apply.
(Required.)
8.Which type of NURVORO hydration pod would appeal to you most?

Select one answer.
(Required.)
9.What is the most you would realistically consider paying for a pack containing 10 × 100 ml NURVORO hydration pods?

A 10-pod pack would contain one litre of hydration in total.

Select one answer.
(Required.)
10.What would NURVORO need to get right before you would consider buying or recommending its edible hydration pods?(Required.)