TOTAL 40 – 50 Points – You are in great shape, and likely ready to add some more weights to your activities. Think about taking on something new.
TOTAL 25 – 39 Points – You’re paddling really hard, but you are scrambling to find what works best for your business. Focus on something that’s giving you results, and master it. If something's not working, it may be time to work on different tactics.
TOTAL 0 – 24 Points – If you’ve been in business for a while, you might be on life support. If you are new to business, then marketing seems overwhelming. It may be time to ask for help to stabilize you, so you can get some marketing momentum.
In all cases, there is room to grow your business by creating healthy marketing habits.
Rank all the above marketing activities in order of importance to you. Then select one or two activities, and take action to build up your skills.