2017 Giftguide Reader Survey

2017 Giftguide Reader Survey

Magazine brands today are consumed across many platforms including print, digital, social and mobile. The audience that Giftguide speaks to is growing significantly across all Giftguide channels and third-party platforms. Our readers are accessing and disseminating Giftguide content in many ways. So in order to better understand where we need to improve, we’re asking the industry to participate in this survey to provide the Giftguide team with a more detailed audience snapshot. We want to hear the good, the bad, and the ugly.

The survey is completely anonymous. Your details, IP address, or any identifying information will not be stored, recorded or documented. You will not be contacted to participate in any other offer by us or by any other third party.

The survey is a series of multiple choice questions and should take approximately 5-10 minutes to complete. Your opinion matters and we thank you in advance for participating. Let's begin!

Please click on the below button to commence the survey.


The Giftguide team

* 1. Have you ever subscribed to Giftguide and/or registered for the newsletter?

* 2. Why did you stop subscribing to Giftguide?

* 3. How long have you worked in the industry?

* 4. Which description best describes your role?

* 5. Do you, or have you ever advertised with Giftguide?

* 6. Why did you stop advertising with Giftguide?

* 7. Which of the following product categories are most relevant to you?

* 8. Are you responsible for purchasing decisions?

* 9. Do you access Giftguide via social media?

* 10. Last year we decided to publish biannually instead quarterly? Would you prefer that we reverted back to a quarterly publication?

* 11. How much time do you spend reading Giftguide magazine?

* 12. Does Giftguide provide you with information relevant to your role?

* 13. How do you use Giftguide?

* 14. Which of the following has the most relevance?

* 15. How often do you refer to Giftguide Directory in print?

* 16. How often do you access Giftguide Directory online?

* 17. How do you use the Giftguide Directory?

* 18. Does the directory influence your buying/sourcing decisions?

* 19. How often do you visit giftguideonline.com.au?

* 20. Do you read the Giftguide weekly e-newsletter?

* 21. Do you read the Giftguide category specific digital magazines for example Kitchen & Dining, Candles & Home Fragrance?

* 22. What is your general impression of Giftguide's choice of topics?

* 23. What is your general impression of Giftguide's quality of articles?

* 24. What is your general impression of Giftguide's coverage of the industry?

* 25. If you could change anything about Giftguide what would you change?

* 26. What would you like to read more of?

* 27. What would you like to read less of?

* 28. If you would like to add comment or have suggestions please use the following: