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Personalised Marketing in the Music Streaming Industry

This questionnaire explores music streaming habits, personalised recommendations, ai and consumer engagement.
All responses are anonymous and will only be used for academic purposes.
1.Which music platform do you use most?(Required.)
2.How often do you use music streaming platforms?(Required.)
3.Do you use personalised features on music streaming platforms?(Required.)
4.Which personalised features do you use? (Select all that apply)(Required.)
5.How do you feel about music streaming platforms using artificial intelligence to personalise your listening experience?(Required.)
6.Have you ever discovered a new artist or song through a personalised recommendation from a streaming platform?(Required.)
7.Have you ever viewed your Spotify Wrapped results?(Required.)
8.Have you ever shared your Spotify Wrapped results on social media?(Required.)
9.What do you think makes Spotify Wrapped appealing to consumers? (Select all that apply)(Required.)
10.Do you think personalised features and campaigns make you more likely to remain loyal to a particular music streaming platform?(Required.)