The Oracle of Influence: Reveal Your Brand’s Fate in the Age of AI

Step into the tent. The Oracle of Influence awaits.

In a world where AI and trusted voices shape what buyers see (and what they don’t), your brand’s visibility isn’t guaranteed — it’s foretold.

This short, 10-question assessment will reveal whether your brand is truly showing up in the conversations that matter... or disappearing into the algorithmic abyss.

Answer honestly, and the Oracle will deliver your fate — plus a few suggestions to rewrite your brand’s future.

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* 1. When buyers search for your category or problem space, what do they find?

Mostly competitors, analysts, and media content

A mix — we sometimes show up, sometimes not

We’re well-represented through influencers, partners, and media

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* 2. How often is your brand being mentioned by third-party experts or influencers?

Rarely or never

Occasionally, but not consistently

Yes, we’re part of industry conversations beyond our own content

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* 3. How confident are you that AI search tools (like ChatGPT or SGE) would surface your brand in relevant answers?

No idea — and probably not

Maybe in some cases

Yes, we’ve tested, and we’re showing up

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* 4. How would a buyer discover your brand through social media today?

Only through our owned channels

Occasionally through shares or employee posts

Through trusted voices, expert content, or social conversations

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* 5. How easy is it for your buyers to find opinions about you that you didn’t write?

Not easy — it’s mostly brand-owned content

There’s a small number of third-party reviews or mentions

It’s common to see us referenced by others in the space

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* 6. Have you ever partnered with external experts or creators to tell your brand story?

Not yet

We’ve tested it a few times

Yes, we actively collaborate with external voices

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* 7. Do your internal teams (content, comms, execs) understand the value of influencer relationships?

Not really — it’s still seen as a B2C thing

There’s some buy-in, but we’re not fully aligned

Yes, everyone sees the strategic value

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* 8. Do you have a defined point of view or themes you want to be known for in the market?

It’s still vague or product-heavy

We’ve started to build that out

Yes, we have clear thought leadership pillars

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* 9. Are you tracking how your brand is talked about outside of owned channels?

We do some social listening or PR monitoring

Yes, we’re tracking mentions, sentiment, and share of voice

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* 10. If you wanted to launch an influencer program in the next 60 days, how prepared would you be?

We’d have to start from scratch

We’d need some help, but we have a few pieces in place

We’re ready or close to ready — just need the strategy

The Oracle of Influence: Reveal Your Brand’s Fate in the Age of AI

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* 1. When buyers search for your category or problem space, what do they find?

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* 2. How often is your brand being mentioned by third-party experts or influencers?

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* 3. How confident are you that AI search tools (like ChatGPT or SGE) would surface your brand in relevant answers?

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* 4. How would a buyer discover your brand through social media today?

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* 5. How easy is it for your buyers to find opinions about you that you didn’t write?

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* 6. Have you ever partnered with external experts or creators to tell your brand story?

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* 7. Do your internal teams (content, comms, execs) understand the value of influencer relationships?

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* 8. Do you have a defined point of view or themes you want to be known for in the market?

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* 9. Are you tracking how your brand is talked about outside of owned channels?

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* 10. If you wanted to launch an influencer program in the next 60 days, how prepared would you be?

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* 11. First & Last Name

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* 12. Work Email