2023 General Membership Survey

Welcome and thank you for taking the time to share your thoughts with us today!

The purpose of this survey is to query members on their sense of value from the Craft Maltsters Guild (CMG), as it relates to our mission and programs.

The Craft Maltsters Guild's mission is to promote and educate the general public about the tradition of craft malting in North America, provide educational opportunities to the organization’s members and to the general public, and improve and uphold the highest quality and safety standards for Craft Malt.

Craft Maltsters Guild members receive a number of benefits including access to our 100+ educational video archive and online forums, discounts on CMG events, and complimentary registration to bi-monthly webinars. Learn more about what benefits are included with each membership tier here.

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* 1. How long have you been a Craft Maltsters Guild Member?

Less than a year

1-3 years

4-6 years

7 or more years

Can't remember

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* 2. What tier of membership do you belong to?

Member Malthouse

International/Developing Malthouse

Individual Member

Individual Brewery or Distillery

Allied Trade Member

Don't know

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* 3. How would you rate your overall membership experience thus far?

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* 4. Do you plan to renew your membership in the future? If not, why?

Yes

No (Please specify why.)

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* 5. How would you describe your level of experience producing Craft Malt, or brewing or distilling with Craft Malt?

I have no experience

I have made or used some Craft Malt, but my experience is limited

I regularly make or use Craft Malt, and have for some time

I consider myself an expert at the production or use of Craft Malt, and it occupies a significant focus of my work

I’m not sure

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* 6. How would you describe the geographic distribution of the malt, beer, or spirits you produce? Check all that apply.

My products are sold locally

My products are sold across my state/province

My products are sold in adjacent states/provinces

My products are sold nationally

My products are sold internationally

I’m not sure

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* 7. Follow up: For brewers & distillers, which of these distribution strategies is most accurate for your products containing Craft Malt?

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* 8. For producers of beer & spirits, in what formats is your product sold? Check all that apply.

By the serving in my taproom/pub/tasting room

In cans and/or bottles

In kegs

Via restaurants & bars

Via bottleshops

Via grocery store, c-store, or other off-preimise retail

I’m not sure

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* 9. Follow up: for brewers and distillers, which of those formats is common for your products containing craft malt?

Website and Member Forums

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* 10. Did you utilize Members Only content from the Craft Maltsters Guild website in the last 12 months?

Yes

Didn't know it existed

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* 11. Have you viewed a video in our educational video archive of past webinars and conference seminars anytime during the past 12 months?

Yes

Didn't know this was a resource I had access to

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* 12. How many videos do you estimate you have watched over the past year?

Not applicable

Just a few

5-10

10-20

20 or more

I've watched them all!

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* 13. Do you find the video archive useful and why? If not, why?

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* 14. Have you read a post, personally made a post, or replied to a post in a Craft Maltsters Guild Online Forum (General Member Forum or Member Malthouse Forum) during the past 12 months?

Yes

Didn't know they existed

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* 15. How often do you estimate you use the online forums?

Weekly

Once or twice a month

A handful of times a year

Once a year

Never

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* 16. Do you feel the online forums are a helpful tool? If not, why?

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* 17. How would you rate your overall experience with the Craft Maltsters Guild website?

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* 18. What improvements or additional resources would you like to see added to the website, video archive, and/or forums?

Webinars

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* 19. Did you attend or watch any of the following Craft Maltsters Guild Webinars held over the past 12 months?

May 12, 2022 - Malt Sales: Education for Effectiveness

July 14, 2022 - Trademark and Brand Management for Maltsters

September 8, 2022 - Tasked With Terroir: One Approach to Defining Environmental Impacts on Malt Sensory and Function

November 10, 2022 - How Collaboration Can Solve the Recycling Conundrum

January 12, 2023 - Lessons Learned and Trends for 2023 Logistics

April 13, 2023 - US Food Safety Law for Craft Malt

May 11, 2023 - Creating a Modern Heirloom Variety

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* 20. How would you rate the webinar experience?

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* 21. What did you like most and why?

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* 22. What did you like least and why?

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* 23. What topics would you like to see covered in future webinars?

Craft Malt Conference

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* 24. Did you attend the Craft Malt Conference held March 16-18, 2023 in Portland, Maine?

Yes, in-person.

Yes, virtually.

No.

No (Please specify why)

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* 25. How would you rate your conference experience?

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* 26. What did you like most and why?

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* 27. What did you like least and why?

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* 28. What topics would you like to see covered in future conference presentations?

Craft Malt Certified™ Seal Program

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* 29. Do you participate in our Craft Malt Certified™ Seal program? Please note, only Member Malthouses and Individual Brewery and Distillery Members are eligible to participate in this program.

Yes

No (Please specify why)

Not applicable.

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* 30. How would you rate your experience in the program?

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* 31. Please tell us your main reason(s) for participation.

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* 32. If you aren’t in the program, are you considering joining in the next 12 months?

Yes

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* 33. If you aren’t in the program, and it simply isn’t for you, why is that?

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* 34. Is there anything we could do to make this program work better for you?

Outreach & Engagement

Quarterly Newsletter

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* 35. Did you receive/read a Guild quarterly newsletter over the past 12 months?

Yes

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* 36. How would you rate your Guild quarterly newsletter experience?

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* 37. What topics would you like to see featured in future newsletters?

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* 38. How would you rate the overall communication frequency (quarterly) from the Craft Maltsters Guild?

Social Media

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* 39. Do you follow the Guild on Facebook, Twitter, or Instagram (@craftmalting)?

Yes

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* 40. On a scale of 1 to 5, how would you rate the content provided on these platforms?

	1	2	3	4	5
Facebook	Facebook 1	Facebook 2	Facebook 3	Facebook 4	Facebook 5
Twitter	Twitter 1	Twitter 2	Twitter 3	Twitter 4	Twitter 5
Instagram	Instagram 1	Instagram 2	Instagram 3	Instagram 4	Instagram 5

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* 41. What kinds of content would you like to see on the Guild's social media platforms?

Academic Research

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* 42. What topics related to craft malting and/or brewing and distilling with craft malt would you like to see covered by the agricultural and scientific research community?

Demographic Data (OPTIONAL)

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* 43. Age: What is your age range?

Under 18

18-24

25-34

35-44

45-54

55-64

65+

Prefer not to answer

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* 44. Ethnic Origin: Please specify your ethnicity.

White

Black or African American

Hispanic or Latino

Asian or Asian American

American Indian or Alaska Native

Native Hawaiian or other Pacific Islander

Two or More

Other/Unknown

Prefer not to answer

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* 45. Gender Identity: What gender do you identify as?

Male

Female

Trans Man

Trans Woman

Genderqueer/Gender Nonconforming

Other (please specify)

Prefer not to answer

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* 46. Sexual Orientation: Do you consider yourself to be: (Mark one answer)

Heterosexual or straight

Gay

Lesbian

Bisexual

Not listed above (please specify)

Prefer not to answer

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* 47. Education: What is the highest degree or level of education you have completed?

Some high school

High school

Bachelors Degree

Masters Degree

Ph.D. or higher

Trade School

Prefer not to say